United States (US) Feminine Hygiene Market Research Report, 2027

Feminine hygiene products refer to personal care products which are used by women during vaginal discharge, menstruation, and other bodily functions related to genitalia. They play a crucial role in maintaining a woman’s reproductive health and supporting proper intimate hygiene practices so as to avoid any kind of infection. Growing awareness about personal hygiene among women, coupled with the inclination towards the utilization of convenient and handy sanitary products, is creating a huge demand for feminine hygiene products. Rising female literacy and awareness of menstrual health and hygiene, rising female disposable income, and women's empowerment across the country are expected to accelerate the growth of the feminine hygiene products market across the United States (US). The increase in the number of working populations; the numerous advantages of feminine hygiene products to augment market growth; and the rise in the number of hotels, restaurants, schools, and other businesses have boosted the growth of the feminine hygiene products market across the country.

According to this research report published by Actual Market Research titled as “United States (US) Feminine Hygiene Market Research Report, 2027”, USA expected to grow with more than 2% CAGR by the end of the forecasted period. Feminine hygiene products are rapidly growing in USA, due to the presence of local players have removed the service taxes from the products. On the other side the initiatives taken for feminine hygiene is also expected to have a positive impact in the market.

Currently, the issue of the non-biodegradability of feminine hygiene products is a serious environmental concern. However, the development of eco-friendly products such as sanitary napkins made from natural fibre is a sustainable option to advance in this market. The naturally available absorbent fibers such as organic cotton, banana fiber, jute, and bamboo etc are widely available, biodegradable in nature, and have a low carbon footprint. The use of these fibers also reduces the manufacturing cost of sanitary napkins. The primary function of a sanitary napkin is to absorb menstrual fluid. Hence, the selection of a core material depends on the absorbency and retention properties of the fiber. Alternatives such as bamboo fiber, jute fiber, and banana fiber, along with a cellulose-based hydro-gel, can provide absorbency similar to that of the synthetic superabsorbent polymer (SAP). A bio-based plastic prepared from starch can also be used as a barrier sheet in place of polyethylene and polyurethane, which are non-biodegradable in nature.

According to the report, the market is segmented into five product types, including sanitary pads, tampons, panty liners, menstrual cups, internal cleansers, and disposable razors and blades. Among these types, the sanitary pad segment is projected to dominate the market during the forecast period. Increasing demand for sanitary products, such as ultra-size sanitary pads with high capacity to absorb and special side leakage protection, is also supporting the growth of the segment in the United States (US) feminine hygiene products market. Further, the market is categorized into disposable and reusable types. Among these types, the disposable segment is projected to dominate the market by 2027. The disposable segment includes feminine hygiene products such as sanitary napkins, tampons, and panty liners. Increased awareness and the use of disposable feminine hygiene products such as sanitary pads, panty liners, and tampons compared to reusable feminine hygiene products are driving this segment.

Based on the sales channel, the market is segmented into supermarkets and hypermarkets, pharmacies, convenience stores, and online sales channels. Among these types, the pharmacies segment is projected to lead the market during the upcoming time frame. However, higher penetration of the internet is propelling market growth for online sales channels in the market.

COVID-19 Impacts:

COVID-19 is an infectious disease caused by the newly discovered corona-virus. The spread of this virus is impacting the growth of economies across the globe. The disease was unknown before its outbreak in Wuhan (United States (US)) in December 2019. The primary impacts of an outbreak are defined as the direct and immediate consequences of this pandemic on human health. However, secondary impacts are those caused by the pandemic indirectly, either through the effect of fear on the population or because of measures taken to contain and control it. The COVID-19 pandemic heavily impacted on the feminine hygiene products market. However, changes in consumer behavior and the high emergence of online sales channels are anticipated to propel higher market growth during the upcoming timeframe.

Considered in this report
 • Geography: United States (US)
 • Historic year:  2016
 • Base year:  2021
 • Estimated year:  2022
 • Forecast year:  2027

Aspects covered in this report
 • United States (US) Feminine Hygiene market with its value and forecast along with its segments
 • Various drivers and challenges
 • Ongoing trends and developments
 • Five force models
 • Top profiled companies
 • Strategic recommendation

The segment covered in the report

By Product Type
• Sanitary Pad
• Tampons
• Panty Liner
• Menstrual Cup
• Internal Cleansers, Disposable Razors & Blades
By Type
•Disposable
•Reusable 

By Sales Channel
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Others (Specialty Stores, Hospitals)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. 

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.