United States (USA) Eyewear Market research report, 2028

The United States of America, the fashion industry has a large influence on the eyewear market, with various cultural and subcultural groups driving trends and preferences for specific styles and designs. For instance, the hip-hop community has had a significant impact on the popularity of oversized, aviator-style sunglasses, while the vintage and retro fashion trend has driven demand for cat-eye and round-frame glasses. Furthermore, the United States is a country with a strong sports and outdoor culture, which has led to the development of specialized eyewear products for different activities. For example, wraparound sunglasses are popular among athletes and outdoor enthusiasts for their ability to provide UV protection and minimize glare during outdoor activities. Moreover, different occupations and industries have their own unique eyewear needs and preferences. For example, safety glasses and goggles are commonly used in construction and industrial settings, while computer glasses have become popular among office workers to reduce eye strain and fatigue from extended screen time. In addition, the United States has a strong health and wellness culture, which has led to increased demand for eyewear products that address specific health needs. For example, blue light-blocking glasses have become popular among individuals who spend a lot of time in front of screens, while polarized sunglasses are favored for their ability to reduce glare and improve visibility during outdoor activities. The United States has a number of prominent eyewear designers and brands, including Ray-Ban, Oakley, Warby Parker, and Tom Ford. According to the research report "United States Eyewear Market research report, 2028," published by Actual Market Research, the United States eyewear market was valued at more than USD 30.5 Billion in 2022. The rising awareness about eye health and the importance of regular eye exams has led to increased demand for eyewear products. Consumers are increasingly willing to invest in eyewear that provides protection against harmful UV rays and blue light emissions from electronic devices and that can alleviate eye strain and fatigue caused by prolonged screen time. Furthermore, the United States is experiencing demographic shifts, with an ageing population and increasing diversity. These demographic changes have led to increased demand for eyewear products that cater to the specific needs and preferences of different age groups, ethnicities, and cultures. Moreover, the rise in disposable income among consumers has led to increased spending on luxury and high-end eyewear products. This trend has been driven by the growing perception of eyewear as a fashion accessory and status symbol. In addition, the ageing population in the United States has led to increased demand for eyewear products that cater to specific vision needs associated with ageing, such as presbyopia and cataracts. This has driven innovation in the development of multifocal and progressive lenses, as well as anti-reflective and anti-glare coatings. Based on product type, this market can be segmented into spectacles, sunglasses, contact lenses, and others. The Spectacles segment was estimated to hold a major share of the overall market in 2022. Spectacles are the most common and widely used eyewear products for correcting vision problems such as myopia, hyperopia, and astigmatism. Furthermore, sunglasses are generally more affordable and accessible compared to other eyewear products such as contact lenses or surgical procedures. They can be purchased over-the-counter at retail stores or online and are often covered by health insurance plans. However, contact lenses have the highest CAGR during the forecast period. As the population in the United States ages, the demand for vision correction options that are less intrusive and more comfortable is increasing. Contact lenses provide an alternative to glasses that is more discreet and allows for a more natural appearance. Moreover, with the increasing use of digital devices, there has been a rise in cases of digital eye strain. Contact lenses with blue light-blocking technology have become a popular option for individuals who spend a lot of time in front of screens. When it comes to distribution channels in the US eyewear market, optical stores have the largest market share. Optical stores are staffed by licensed optometrists and opticians who are trained to help customers find the right eyewear for their specific needs. This level of expertise is not available in other retail settings, such as department stores or online marketplaces. For instance, some of the popular stores include LensCrafters, Pearle Vision, Warby Parker, America's Best Contacts & Eyeglasses, EyeMart Express, Stanton Optical, MyEyeDr, Target Optical, Walmart, Vision Centre, Costco Optical, and more. Furthermore, the online distribution channel is experiencing the highest CAGR during the forecast period. Many online retailers offer virtual try-on tools that allow customers to see how different frames will look on their faces. This personalised experience can be especially valuable for customers who may not have access to physical stores that carry a wide range of styles. For instance, some popular online distribution channels for eyewear in the United States include Warby Parker, Zenni Optical, GlassesUSA, FramesDirect, EyeBuyDirect, Coastal, Lenscrafters, 1800Contacts, Eyeconic, SmartBuyGlasses, AC Lens, Glasses.com, Clearly, Felix Grey, Sunglass Hut, and more. Many unisex eyewear brands have responded to this trend by developing products that are specifically designed for digital device use, such as computer glasses and blue light blocking glasses. These products are marketed as a way to reduce eye fatigue, headaches, and other symptoms associated with prolonged digital screen exposure. However, the kids' eyewear market in the United States is expected to experience a high CAGR during the forecast period. With the rise in digital device usage among children, there has been a corresponding increase in the incidence of vision problems such as myopia. This has led to a growing demand for corrective eyewear products for kids. The medium-price segment in the United States eyewear market has the highest market share. The medium price range offers a balance between affordability and quality. Consumers are willing to pay a little extra for eyewear products that are durable, comfortable, and offer good visual clarity, but they don't want to overspend. On the other hand, the premium price range in the United States eyewear market is expected to experience a high CAGR during the forecast period due to the fact that many consumers are looking for eyewear products that reflect their personal style and social status and are willing to pay a premium for luxury products that offer exclusivity and prestige. Eyewear products can be expensive, especially if they are purchased through traditional retail channels. This can be a deterrent for consumers, who may opt for cheaper alternatives or delay purchasing altogether. Furthermore, while some insurance plans may cover part of the cost of eyewear, coverage can be limited or nonexistent for many consumers. This can make it difficult for some individuals to afford necessary eyewear products. Moreover, access to eyewear products may be limited in certain areas, particularly in rural or low-income communities. This can result in lower demand and market saturation in certain areas. Furthermore, contact lenses and corrective surgery can serve as substitutes for traditional eyewear products. This competition can impact the demand for eyewear products. In addition, eyewear products face competition from substitutes such as contact lenses, laser eye surgery, and natural vision correction techniques, which can limit demand. Considered in this report • Geography: United States • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • United States Eyewear market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Spectacles • Sunglasses • Contact Lenses • Other Product Type (Eye Care) By Distribution Channel: • Hypermarket and Supermarket • Speciality Stores ( Optical Stores ) • Franchises/ Company outlets • Online stores • Others (Hospitals & Clinics) By Gender: • Men • Women • Unisex • Kids By Price Range: • Premium • Medium • Low The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Eyewear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.