The drinkable yogurt market in the United Arab Emirates (UAE) has experienced significant growth in recent years, driven by factors such as increasing health consciousness, rising disposable incomes, and changing consumer preferences. The UAE drinkable yogurt market has witnessed substantial growth, reflecting the growing demand for healthy and convenient food options. The market has attracted both domestic and international brands, leading to a wide range of product choices for consumers. The market is expected to continue its growth trajectory due to the increasing popularity of yogurt as a nutritious and refreshing beverage. UAE consumers have shown a preference for drinkable yogurt due to its perceived health benefits and convenience. Drinkable yogurt is often consumed as a quick and nutritious on-the-go snack or breakfast option.

The market caters to diverse consumer preferences, offering a variety of flavors, including traditional ones like strawberry, mango, and mixed berry, as well as innovative blends and combinations. The UAE drinkable yogurt market offers a wide range of products to cater to different consumer needs. This includes regular and low-fat variants, lactose-free options, and products enriched with probiotics or additional nutrients. Brands continuously innovate by introducing new flavors, packaging designs, and functional ingredients to attract consumers and stay competitive. According to the research report "UAE Drinkable Yogurt Market Research Report, 2028," published by Actual Market Research, The UAE drinkable yogurt market was valued at above USD 128.85 million in 2022. The UAE has a high per capita income, and rising disposable incomes have increased the affordability of premium and healthier food options.

Consumers are willing to spend on products that offer quality, convenience, and health benefits. Drinkable yogurt, often positioned as a premium product, has gained traction among consumers with higher purchasing power. The UAE is a multicultural country with a diverse population, including expatriates from various countries. This diversity has contributed to the demand for a wide range of food options, including drinkable yogurt. Brands catering to different flavor preferences, cultural tastes, and dietary needs have found success in the UAE market, appealing to the multicultural consumer base. The UAE has a predominantly Muslim population, and the demand for Halal-certified food products is significant.

Drinkable yogurt brands that offer Halal-certified products cater to this consumer requirement and gain consumer trust. Halal certification ensures that the product complies with Islamic dietary guidelines, making it appealing to a larger consumer base.In UAE Halal certification is important for the Muslim population in the UAE. The Emirates Authority for Standardization and Metrology (ESMA) provides Halal certification to ensure that drinkable yogurt products comply with Islamic dietary guidelines. This certification confirms that the product is produced, processed, and packaged in accordance with Halal requirements. the GSO sets standards for food products in the Gulf Cooperation Council (GCC) countries, including the UAE. The GSO standards cover various aspects, including labeling requirements, ingredient specifications, hygiene practices, and food safety regulations. Compliance with GSO standards is necessary for the production and distribution of drinkable yogurt in the UAE.

Drinkable yogurt products in the UAE are widely available through various distribution channels. Supermarkets, hypermarkets, convenience stores, and specialized health food stores are popular retail outlets where consumers can purchase drinkable yogurt. Online grocery platforms and delivery services have also gained popularity, providing consumers with the convenience of home delivery. The market is characterized by the presence of both international and local brands. Major players in the UAE drinkable yogurt market include global brands like Danone, Nestle, Almarai, and Muller, as well as local dairy companies such as Al Ain Dairy and Emirates Industry for Camel Milk & Products. These brands have established a strong market presence and enjoy consumer trust.The UAE is a major hub for tourism and hospitality, with a thriving foodservice industry.

Businesses can tap into the opportunities presented by hotels, restaurants, cafes, and catering services by offering bulk packaging or customized solutions for the foodservice sector. Collaborations with hotels and restaurants can help drive brand awareness and generate bulk sales. The growth of e-commerce platforms and online grocery shopping in the UAE presents an opportunity for businesses to reach a wider consumer base. By establishing a strong online presence and partnering with e-commerce platforms, businesses can enhance their visibility and accessibility, making their drinkable yogurt products available to a larger customer audience. The UAE has a multicultural population comprising both locals and expatriates from various countries. This diversity creates an opportunity for businesses to introduce a wide variety of drinkable yogurt flavors, catering to different cultural tastes and preferences.

International brands can also leverage the UAE as a hub for expanding their presence in the Middle East market.The hot climate in the UAE poses challenges in terms of product shelf life and distribution. Maintaining the freshness and quality of drinkable yogurt throughout the supply chain, especially during transportation and storage, can be a logistical challenge. Businesses need to invest in proper cold chain infrastructure and distribution networks to ensure product integrity and minimize wastage. The UAE drinkable yogurt market is highly competitive, with both local and international brands vying for market share. This competition can make it challenging for new entrants or smaller businesses to establish themselves and gain traction. Differentiating products, building brand awareness, and offering unique value propositions become crucial in such a competitive landscape.

The UAE has a diverse population with different cultural backgrounds and dietary preferences. Businesses need to understand and cater to these preferences, including offering a variety of flavors that appeal to different consumer segments. Adapting to local tastes and preferences while maintaining the authenticity of the product can be a challenge. Efficient supply chain management is crucial for the success of businesses in the UAE drinkable yogurt market. Ensuring a reliable supply of high-quality ingredients, managing inventory, maintaining consistent production levels, and managing distribution channels require effective coordination and logistics. Managing the entire supply chain efficiently can be a challenge, particularly for businesses with limited resources or those dealing with perishable products.Considered in this report• Geography: UAE• Historic year: 2017• Base year: 2022• Estimated year: 2023• Forecast year: 2028Aspects covered in this report• UAE drinkable yogurt market with its value and forecast along with its segments• Various drivers and challenges• On-going trends and developments• Top profiled companies• Strategic recommendationBy Category• Dairy-based• Non-dairy basedBy Type• Flavored• PlainBY Distribution Channel• Hypermarket and supermarket• Convenience store• Speciality store• Online• otherBy Packaging• Cup• Bottles• Tetra pack• PouchThe approach of the report: This report consists of a combined approach of primary as well as secondary research.

Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audienceThis report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies.

In addition to marketing & presentations, it will also increase competitive knowledge about the industry..