The South Korean canned tuna market has evolved into a significant segment within the country’s food industry, driven by a blend of consumer demand for convenience, health benefits, and the increasing awareness of sustainability. Tuna, a common ingredient in Korean cuisine, plays an essential role in quick meal preparations like kimchi jjigae (kimchi stew) and tuna kimbap (rice rolls). With the population becoming more health-conscious, particularly regarding omega-3 fatty acids and protein-rich food, canned tuna’s popularity has surged. Additionally, as a staple in the pantry, its shelf stability and affordability have made it particularly appealing to busy households. Major players in the market, such as Dongwon, CJ CheilJedang, and Samil Food, have adapted to the growing demand by offering both traditional and innovative products, including flavored tuna options and ready-to-eat meals. Consumer awareness of the health benefits of canned tuna, particularly its omega-3 content, aligns with broader wellness trends in South Korea, making it a popular choice for those looking to maintain a balanced diet.

Sustainability concerns also resonate strongly with South Korean consumers, leading to increased demand for certified sustainable tuna. Certifications such as MSC (Marine Stewardship Council) are becoming more prominent on product labels, as consumers express greater interest in environmental issues. Local and international regulations regarding food safety and packaging have also played a significant role in shaping the market. Food labeling laws in South Korea are strict, ensuring that consumers have access to transparent information regarding sourcing, nutritional value, and environmental impact. As these trends continue to evolve, canned tuna remains an accessible, nutritious, and sustainable food option for South Korean consumers, meeting both their health-conscious and convenience-driven lifestyles.According to the research report, "South Korea Canned Tuna Market Research Report, 2030," published by Actual Market Research, the South Korea Canned Tuna market is anticipated to grow at more than 6.21% CAGR from 2025 to 2030. The South Korean canned tuna market is competitive, with several well-established global and regional players dominating the space. Major brands such as Dongwon, Samil Food, and CJ CheilJedang have solidified their presence through innovative packaging and diverse product offerings.

The country imports its tuna primarily from global fishing regions like the Western Pacific, Indian Ocean, and Southeast Asia, with supply chain dynamics influenced by sustainable sourcing practices. Rising demand for sustainably caught tuna has led to a higher focus on certifications like Dolphin Safe and MSC, which are becoming essential for maintaining consumer trust. Popular packaging formats in South Korea include cans, pouches, and jars, with pouches gaining ground due to their convenience and portability. The trend towards eco-friendly packaging has also intensified, with companies increasingly exploring biodegradable and recyclable options. Technological innovations in processing and packaging, such as improved canning techniques and AI-based supply chain management, are helping manufacturers improve efficiency while ensuring product quality. In addition, South Korean consumers are becoming more selective, balancing price with sustainability and nutrition.

The premium brands that emphasize sustainability and health benefits are seeing a rise in demand, particularly among younger, more affluent consumers. The impact of the COVID-19 pandemic on the market was notable, as demand for canned food surged during periods of uncertainty and social distancing, highlighting the importance of shelf-stable products in the consumer pantry. Digital marketing and social media have also played a key role in connecting brands with younger, tech-savvy consumers, allowing companies to position their products as both healthy and environmentally responsible.In South Korea, skipjack tuna is a dominant product in the canned tuna market, widely available in stores and an essential ingredient in Korean cuisine. Skipjack tuna is often found in local supermarkets where it is sold in a variety of options including tuna in oil, brine, and spring water. The most popular form of canned skipjack is typically pre-flaked or chunked, which allows for quick use in kimchi jjigae (kimchi stew), banchan (side dishes), and banchan jeongol (tuna hot pot). The preference for skipjack tuna in South Korea stems from its affordability and availability, making it a staple ingredient in the household pantry, especially in busy urban centers like Seoul and Busan.

Additionally, yellowfin tuna has seen an increasing demand due to its leaner and firmer meat, which appeals to health-conscious consumers. While skipjack tuna remains more common for everyday meals, yellowfin tuna is often chosen for premium products, particularly in gimbap (Korean sushi rolls), tuna sashimi, and other gourmet dishes in higher-end restaurants. This variety of tuna is often marketed as a premium option in retail stores like Hyundai Department Store and specialty markets in areas such as Gangnam and Myeongdong. Furthermore, South Korea's growing awareness of sustainable fishing practices has led to an increase in the consumption of other types of tuna like bigeye tuna and albacore. These varieties are increasingly sold in eco-conscious packaging and often carry sustainability certifications like MSC (Marine Stewardship Council), which cater to South Korean consumers who prioritize ethical sourcing and environmentally friendly products.The B2C (business-to-consumer) distribution channel for canned tuna in South Korea is thriving, primarily driven by retail giants such as E-Mart, Lotte Mart, Homeplus, and GS Supermarket. These supermarkets, especially in urban areas like Seoul, Incheon, and Daegu, serve as the main point of access for canned tuna products.

Korean consumers are accustomed to purchasing their groceries from these large chains, which provide a broad selection of canned tuna products, from skipjack to yellowfin and other premium varieties, at competitive prices. The convenience of nearby stores and the large product selection make it easy for busy South Koreans to stock up on canned tuna, an ingredient found in a variety of traditional and modern dishes. Additionally, the increase in online shopping has made the B2C channel even more prominent, with e-commerce platforms like Coupang, Gmarket, and 11st offering home delivery services for canned tuna products. The shift toward online shopping has grown significantly, especially with younger consumers who prefer the convenience of ordering from home, which has led to greater access to different brands, packaging, and varieties that may not be available in traditional brick-and-mortar stores. In contrast, the B2B (business-to-business) distribution channel plays a crucial role in supplying tuna to the foodservice sector, including restaurants, hotels, and large catering businesses. In cities like Seoul and Busan, foodservice establishments often source canned tuna in bulk for use in popular dishes like tuna bibimbap (rice mixed with tuna and vegetables) and tuna sandwiches served in cafes.

Local suppliers such as Dongwon, Sajo, and Otto Marine are the key players in the B2B market, working closely with these foodservice operators to meet the high demand for canned tuna in Korea's bustling food industry.In South Korea, the most common form of canned tuna is flakes, which is highly favored for its versatility and ease of use in a variety of dishes. Flaked tuna is often used in tuna kimchi jjigae (kimchi stew) and tuna-banchan, a popular side dish, making it an essential ingredient in Korean home cooking. It is particularly valued by busy families and individuals who seek convenience in preparing meals. The convenience of flaked tuna allows it to be mixed into various soups, salads, and rice dishes without requiring much preparation, making it a go-to pantry item for many South Korean households. The popularity of chunks of canned tuna also remains high, especially in recipes where a more substantial texture is desired. Tuna chunks are often used in tuna gimbap, a Korean version of sushi rolls, and tuna salad, both of which are favorites for picnics and lunch boxes across the country.

Canned tuna chunks provide a firmer texture compared to the flaked variety, which many consumers prefer for heartier dishes. For the more discerning consumer, fillets of canned tuna are available in South Korea, typically in high-end supermarkets and specialty food markets in Seoul and Incheon. These fillets are often sought after by consumers who enjoy grilling or pan-searing their tuna for premium meals, or by those who are preparing special dishes like tuna tataki or tuna steaks. Finally, other forms of canned tuna, such as tuna in pouches or tuna steaks, are also available in the South Korean market, particularly catering to younger, on-the-go consumers who prefer eco-friendly packaging or products that are quick and easy to consume while traveling. The shift towards more sustainable packaging formats has resonated with the eco-conscious Korean market, especially in urban areas like Gangnam and Hongdae.Considered in this report• Historic Year: 2019• Base year: 2024• Estimated year: 2025• Forecast year: 2030Aspects covered in this report• Canned Tuna Market with its value and forecast along with its segments• Various drivers and challenges• On-going trends and developments• Top profiled companies• Strategic recommendationBy Product• Skipjack• Yellowfin• OthersBy Distribution Channel• B2C• B2BBy Shape• Flakes• Chunks• Fillets• Others.