South Korea Air Freshener Market Research Report, 2028

The air freshener market in South Korea is a growing industry due to growing awareness of personal and home hygiene, innovative product offerings, and changing consumer preferences. These are the driving factors propelling the growth of the Air Freshener market in South Korea. During the hot and humid summer months (June to August), air fresheners are used to combat unpleasant odors caused by humidity and perspiration. In addition, during the winter months (December to February), when windows are kept closed to conserve heat, air fresheners are used to freshen up indoor air and combat musty odors caused by dampness. During the Lunar New Year holiday, many households will use air fresheners to create a festive and welcoming atmosphere for guests. The price range for most air fresheners in South Korea is estimated around USD 1.70 to USD 8.50. Gel-based air fresheners and spray air fresheners tend to be more affordable, while diffusers and natural air fresheners made with essential oils and plant extracts are typically more expensive.

According to the research report “South Korea Air Freshner Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 140.67 Million by 2028. The increase in car sales combined with the surge in pet ownership and the willingness among consumers to purchase premium products such as air fresheners’ act as drivers for the growth of the market. Foul odour in hospitals, public toilets, restaurants, and healthcare centres caused by excessive use of cleaning chemicals and inorganic bacteria is expected to trigger the demand for air freshners. The increased need for hygiene and good air quality in public places are drivers for the growth of the industry in the forecast period.

In South Korea, the use and sale of air fresheners are regulated by several government agencies, including the Ministry of Environment, the Korea Consumer Agency, and the Korea Occupational Safety and Health Agency. According to the Ministry of Environment, air fresheners must comply with safety and quality standards set by the agency, which include limits on the amount of volatile organic compounds (VOCs) that can be emitted. In addition, manufacturers and importers of air fresheners are required to register their products with the Korea Chemicals Management Association and comply with labelling requirements that include safety instructions and information on ingredients. The Korea Consumer Agency also conducts safety inspections of air fresheners sold in the market to ensure compliance with safety regulations, and the Korea Occupational Safety and Health Agency provides guidelines for the safe use and storage of air fresheners in workplaces.

The South Korea air Freshner market is segmented by product type: sprays and aerosols, gel air freshener, electric air freshener, candle air freshener, and others (AC vents, blocks, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, etc.). Currently, the market is dominated by sprays and aerosols due to the fact that this product generates the maximum amount of demand among consumers owing to its excellent odor-neutralizing properties, which are enhanced by the chemicals present in the aerosol or spray cans. However, sprays and aerosols are under serious threat as research studies indicate adverse health effects associated with this product, therefore limiting its growth prospects in the near future. During the forecast period, it is expected that gel air Freshner are going to influence the market for air Freshner market in the South Korea due to the fact that gel air fresheners are known to have a longer-lasting fragrance compared to other types of air fresheners. This means that customers do not have to replace the product as frequently, making it more cost-effective in the long run. Gel air fresheners are designed to be mess-free and do not leave any residue behind. They are easy to use and do not require any special installation or tools. During the forecast period, gel air fresheners are expected to have an impact on the South Korea air freshener market because they have a longer-lasting fragrance than other types of air fresheners. Customers will have to replace the product less frequently as a result, making it more cost-effective in the long run. Gel air fresheners are intended to be non-messy and leave no residue. They are simple to use and do not necessitate any special setup or tools.

The South Korea air Freshner market is segmented by application type: residential, commercial, automotive, and others. Currently, the market is dominated by the residential this includes a variety of products, such as sprays, candles, and other types of air fresheners. Due to an increase in sales, the Automotive Segment is expected to dominate the market for air fresheners in the South Korea during the forecast period. The automotive segment is expected to grow during the forecast period. South Korea car sales are growing optimistically and are expected to continue this growth during the forecast period. As the findings point out, air freshener manufacturers are drastically targeting this segment for product modifications. A working American spends at least three to four hours on average daily in his car.

The South Korea air Freshner market is segmented by distribution channel: supermarkets and hypermarkets, convenience stores, online markets, and others (pharmacies, specialty stores, and B2B). Currently the market of Air Freshner in South Korea is dominated by Convenience stores due to Convenience stores are often located in high-traffic areas, making them a convenient option for consumers who want to purchase air fresheners quickly and easily. Many consumers prefer to shop at convenience stores because of their extended hours of operation and their convenient locations. These chains have been expanding rapidly in recent years, opening new stores in both urban and rural areas to meet growing demand for convenience products and services. Some of the main convenience store in CU, GS25, 7-Eleven, Ministop, Emart24 it is expected that the online market will have an impact on the market for air fresheners in the South Korea during the forecast period. Online markets provide consumers with the convenience of shopping from the comfort of their own homes, a wider range of products, and the ability to easily compare prices. An increase in the use of smart phones and internet penetration is expected to drive the market for Air Freshner in the South Korea. Some of the local brands in Air Freshener in South Korea include Little Trees, Aromarize, SuperStar, Pulmuone, and Freshmate.

Considered in this report
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Korea Air Freshner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Automotive
• Others

By Product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.