The world is changing in terms of population, scarce natural resources, and environmental pollution. Saudi Arabia is warming, decreasing arable land, decreasing animals for farmlands and human consumption, and the food habits of today’s Millennials. There is a drastic change in consumer minds about animal meats and they are shifting to vegan meats or plant-based meats. It was first adopted in the western countries of North America and Europe, and the trend was followed all over the world. Consumer concerns over cruelty against animals and their impact on the environment as a whole are driving this change ahead. Further, the rising consumer health trend promoted through various social media platforms is bolstering market growth. Technology and innovation play a pivotal role in manufacturing plant-based meat products. These plant-based newer products mimic their taste, texture, smell, and appearance. Ingredients commonly found in plant-based food include legumes, soybeans or lentils, quinoa, vegetable proteins like peas, coconut oil, and vital wheat gluten, better known as seitan. Plant-based meats are made from plants that offer an alternative to meats from animal meat. They come in different forms like burgers, sausages, fillets, and nuggets etc., there are many such products made from plant-based meats. The main ingredients from which the meats are made are soy, wheat and pea. From these ingredient extracts the taste, texture and appearance of the plant-based meats are formed.
According to this report published by Actual Market Research titled “Saudi Arabia Plant-Based Meat Market Research Report, 2027”, the market is expected to grow at a CAGR of more than 11% by the forecasted period. In most plant-based meats soy is a common ingredient used in the making. All plant-based foods are healthy and are rich in antioxidants, vitamins, minerals, and fibres. Today people are more encouraged toward plant-based foods and diets because they provide lots of health benefits such as weight management, prevention of heart diseases, reduces the risk of cancer and many more. Per WHO (World Health Organization and the American Heart Association advises that consuming plant-based foods is great for healthy leaving, then consuming animal-based products. These meats contain low fat and provide the same amount of protein and fibre as animal meat. Lastly, as per this report, the common plant-based ingredient soy holds the highest market share in Saudi Arabia.
Today consumers choose to eat more plant-based products, due to various reasons to improve their overall health like weight management, a desire for clean eating and to eat more sustainable products. The main reason behind consuming these products can be for reducing the consumption of animal meats. As per some researchers, it is said that more consumption of meat can be directly linked to the rise of obesity and also to an increase in cancer, stroke, and cardiovascular diseases in the body.
Chicken is the most consumed meat form as it is easy to find and cheaper than other types. It tastes good and goes well with a variety of flavours, cooking methods, and recipes. It is also rich in iron, zinc, protein, and vitamin B and low in fat. Hence, chicken is the most consumed plant-based meat form by consumers. It can be made from pea, wheat, or soy protein with oils and other flavours. It is high in fibre, iron and low in cholesterol and saturated fats. However, it is suggested that you consume it in moderation as part of a balanced diet. Vegan chicken can be formed as burger patties, nuggets, sausages, or other snacking items.
The pandemic affected the food industry and food manufacturing and processing industries with imposed lockdowns. However, apart from the unavailability of raw materials and labour, it increased the demand for plant-based meat as consumers demanded faux meat. They wanted to avoid any products of animal origin due to the fear of the pandemic. Since consumer movements were restricted and food could be delivered to their door, sales through the online sales channel increased twofold. Also, consumers wanted to boost their immunity power by enriching their diets with fibres, vitamin C, iron, and foods that contained low levels of saturated fats. After the pandemic, with the rise in demand, the manufacturers started innovating more to launch new varieties in the market and promote plant-based meat products more.
Considered in this report
Geography: Saudi Arabia
Base year: 2021
Estimated year: 2022
Forecast year: 2027
Aspects covered in this report
Saudi Arabia Plant-Based meat products market with its value and forecast along with its segments
Various drivers and challenges
On-going trends and developments
Five force models
Top profiled companies
By Source in the report
Others (quinoa, oats, hemp, others)
By Product in the report
Strips & Nuggets
By Type of meat in the report
Others (lamb & turkey)
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Plant-Based meat industry, food and other related industries and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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