Saudi Arabia Mannequins Market Research Report, 2030

The mannequin market in Saudi Arabia is undergoing a noticeable evolution, shaped by the country’s rapid modernization, growing retail sector, and efforts to diversify its economy through initiatives such as Vision 2030. As the kingdom increasingly opens itself to global commerce and tourism, the retail landscape is transforming from traditional models into highly modernized, visually sophisticated environments. In this context, mannequins have taken on a central role in enhancing the aesthetics and storytelling power of visual merchandising within malls, boutiques, and department stores. Retailers in major cities like Riyadh, Jeddah, and Dammam are investing in store designs that emphasize luxury, innovation, and consumer engagement, with mannequins acting as crucial instruments in this visual transformation. Unlike earlier years when display figures were largely static and limited to basic forms, today’s Saudi retailers are demanding mannequins that offer a more dynamic, expressive, and culturally sensitive approach to fashion presentation. This includes modest mannequins that adhere to local cultural norms while still maintaining artistic sophistication and elegance. There is also growing interest in mannequins that can be customized to suit seasonal campaigns, brand-specific aesthetics, and thematic promotions. As global fashion brands continue to enter the Saudi market and domestic fashion designers gain prominence, the demand for high-quality, stylized mannequins is expanding, encouraging both local and international manufacturers to bring innovative solutions tailored to the Saudi retail environment. Mannequins are no longer considered simple display tools but are instead viewed as integral assets in brand communication, consumer attraction, and the overall elevation of the in-store experience. According to the research report, "Saudi Arabia Mannequin Market Research Report, 2030," published by Actual Market Research, the Saudi Arabia Mannequin Market is anticipated to add to more than USD 30 Million by 2025–30. Alongside the aesthetic and cultural shifts in Saudi Arabia’s mannequin market, there is a concurrent focus on technological advancement, sustainability, and inclusive representation, all of which are influencing the design, production, and application of display mannequins throughout the retail sector. With increasing consumer exposure to international retail trends and a rising preference for immersive shopping environments, retailers are exploring advanced mannequin models that offer interactivity and digital connectivity. These include smart mannequins with embedded sensors, augmented reality integration, and responsive lighting systems that enhance the customer's journey and allow brands to deliver more engaging and personalized experiences. Additionally, sustainability is becoming a more prominent factor in mannequin procurement, particularly as environmental awareness grows among both consumers and corporations. Retailers are starting to seek out mannequins made from recyclable materials, biodegradable composites, or long-lasting, low-impact alternatives that contribute to eco-friendly retail practices without compromising on luxury or design. Furthermore, inclusivity is beginning to influence mannequin aesthetics in Saudi Arabia, especially in high-profile retail spaces that cater to a diverse and increasingly fashion-conscious population. Brands are incorporating mannequins that reflect various body shapes, skin tones, and gender expressions to resonate with a broader audience and align with global values of representation and authenticity. While this trend is still emerging in the region, it is gaining traction as both international and domestic retailers recognize the importance of visual diversity in building consumer trust and brand relevance.

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Female mannequins dominate this segment, largely due to the strong cultural emphasis on women’s apparel that balances modesty with evolving fashion trends. These mannequins are meticulously designed to represent a broad spectrum of female physiques, attire, and styles that range from traditional abayas and hijabs to modern and western-inspired clothing. Retailers and designers focus heavily on crafting mannequins that can effectively showcase garments catering to both conservative and progressive tastes, reflecting Saudi Arabia’s unique socio-cultural blend. This diversity in female mannequin offerings supports a growing fashion retail environment that serves a population eager to express individuality while respecting tradition. Male mannequins are witnessing increasing demand, correlating with the rising prominence of men’s fashion in Saudi Arabia as societal shifts encourage more varied wardrobe choices for men. These mannequins accommodate traditional attire like the thobe and bisht alongside contemporary business suits, casual wear, and emerging streetwear trends, highlighting a diversification in male fashion preferences. The male mannequin segment increasingly features a wider variety of body types and poses to cater to different market needs. Children’s mannequins, although currently smaller in volume compared to adult segments, are rapidly expanding in line with rising investments in children’s clothing lines and the development of family-centric retail spaces. Designed to emphasize safety and approachability, these mannequins often feature childlike proportions and soft facial expressions to create inviting shopping environments for families. Fiberglass remains a material of choice among high-end retailers and luxury boutiques due to its exceptional strength, smooth finish, and ability to render highly realistic human features and postures. Fiberglass mannequins are favored for their aesthetic appeal, robustness, and longevity, aligning well with the country’s premium retail spaces and flagship stores that aim to deliver visually captivating displays. This material’s appeal also lies in its capacity to withstand frequent handling and repositioning, a necessity in the bustling retail environments of Saudi Arabia’s major cities. Plastic mannequins constitute a substantial portion of the market, particularly favored by fast-fashion retailers and emerging brands who prioritize affordability, lightweight construction, and versatility. Typically made from advanced polymers, plastic mannequins offer resistance to impact and flexibility that suit the dynamic retail sector’s need for frequent layout and seasonal changes. The plastic segment supports retailers aiming to maintain cost efficiencies without compromising on display effectiveness. The others category is witnessing growing interest as global trends towards environmental sustainability reach the Saudi market. This segment includes mannequins made from recycled and eco-friendly materials, biodegradable composites, and innovative blends involving wood, metal, and fabric elements, appealing to brands focused on green credentials. Technological advancements have also ushered in mannequins with integrated digital features such as LED lighting, augmented reality components, and interactive displays, enabling retailers to create immersive and engaging consumer experiences. Retailers form the backbone of the market, ranging from luxury shopping centers and exclusive designer boutiques to mass-market fast-fashion outlets and large department stores. These retailers demand mannequins that combine aesthetic appeal with functional versatility, offering a range of customizable features, dynamic poses, and various finishes to keep pace with rapidly evolving fashion trends and high consumer expectations. The competition in Saudi Arabia’s retail landscape drives continuous innovation in mannequin design and application, as stores strive to enhance visual merchandising and create memorable brand experiences. Another important end-user group comprises beauticians, hair professionals, and cosmetologists who rely heavily on mannequins for training, skill development, and demonstration purposes. Mannequins in this sector must possess highly realistic hair and skin textures to enable detailed practice of hairstyling, coloring, makeup application, and other cosmetic techniques, thus requiring durability and lifelike aesthetics. Fashion studios and designers are also pivotal end-users, using mannequins extensively for garment fitting, draping, and prototyping. These users necessitate mannequins with accurate anatomical proportions and adjustable features to support the creative process and ensure the perfect fit of garments. Additionally, the others category includes a broad spectrum of users such as photographers, event planners, museums, and advertising agencies that employ mannequins for exhibitions, promotional campaigns, and artistic installations.

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Mannequins Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Female • Male • Children

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By Material • Fiberglass • Plastic • Others By End-user • Retailers • Beauticians, Hair Professionals, and Cosmetologists • Fashion Studios & Designers • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.