Middle East & Africa Dietary Supplements Market Research Report, 2027

Dynamic trends and evolving consumer needs heavily influence the dietary supplements market. The desire for sustainability coupled with increased communication on food quality and safety motivates consumers to find reliable sources of natural ingredients. Trust in the dietary supplement industry identified growth in specific categories, such as herbals and botanicals, as well as in specific supplements, such as vitamin C and melatonin. Once a dietary supplement is on the market, the Food Drug Administration tracks side effects reported by consumers, supplement companies, and others. Suppose the Food Drug Administration finds a product to be unsafe. In that case, it can take legal action against the manufacturer or distributor and may issue a warning or require that the product be removed from the marketplace. However, the FDA says it cannot test all products marketed as dietary supplements that may have potentially harmful hidden ingredients. Dietary supplements are unique in that they are ordinarily ingested, like foods, but in the form of a pill, tablet, capsule, gel cap, liquid concentrate, and elixirs. They are taken to supplement the diet, promote general health and affect the structure or function of the human body. Regardless of their ingredients, they are never topical creams, ointments, or oral or nasal sprays. The FDA has unique jurisdiction over dietary supplements under the Dietary Supplement Health and Education Act of 1994 (DSHEA). FDA regulations differentiate between supplements and similar items; failure to differentiate a dietary supplement from food, beverage, and drug can lead to FDA action.

According to the report titled “Middle East & Africa Dietary Supplements Market Research Report, 2027”, published by Actual Market Research, The market was sized at USD 7.51 Billion in 2021 and is expected to boost at a CAGR of more than 8% from 2022 to 2027.

The primary regulatory issues of concern for those who manufacture, import, or distribute dietary supplements are advertising and marketing claims, label compliance, ingredient safety, Good Manufacturing Practice (GMP) regulations, notification filing to FDA and the United States Department of Agriculture (USDA) permitting the requirements that apply to some dietary supplement components. Under the DSHEA, responsibility for these concerns falls on manufacturers or distributors. The FDCA empowers Food Drug Administration to regulate claims made about dietary supplements. FDA and the Federal Trade Commission (FTC) work cooperatively to set and enforce regulations on claims made about dietary supplements, including external advertising and labeling of products. 

Dietary supplements are an developing market in the Middle East and Africa region, driven by growing health awareness, increasing self-medication, expanding distribution networks, and entering new brands. Increasing awareness regarding the nutritional benefits and high consumption of vitamins in the daily diet in the Middle East & Africa is helping the market to grow in the region. South Africa's health supplement market has tapped into a vein of life that has seen exceptional growth in recent years, primarily driven by consumers' increased interest in healthy living and desire to reduce their risk of illness. The increased malnutrition and nutritional deficiency prevalence is driving the demand for dietary supplements in South Africa. The rising availability of a broad range of natural dietary supplements is driving the Middle East & Africa market. South Africa is the most prominent market for dietary supplements in the African region; UAE and Saudi Arabia dietary supplements market are primary market witnessing significant growth in dietary supplements in the Middle East.a

Impact of Covid
The consumption of good quality diets is always desirable, particularly during this pandemic covid-19. A healthy diet includes fruits, vegetables, whole grains, legumes, and nuts, moderate fish consumption, dairy products, and poultry, and limited red, processed meat, refined carbohydrates, and sugar intake. To add, the fats should be primarily liquid oils such as olive, canola, and soybean oil. Such a diet will provide appropriate amounts of healthy macronutrients, essential minerals, and vitamins. Eating high-quality sources of protein, fat, and carbohydrate supplements can help maintain a healthy weight and good metabolic state. These factors are boosting market growth.

Major Companies present in the market:
Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbia plc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., Bionova Lifesciences, The Bountiful Company, Nature’s Sunshine Products, Inc., Stepan Company, DSM, BASF SE

Considered in this report
• Geography: Middle East & Africa
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Middle East & Africa Dietary Supplements Market with its value and forecast along with its segments
• Country wise Dietary Supplements market analysis
• Application wise Dietary Supplements distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• UAE
• Saudi Arabia
• South Africa

Based on type of dietary supplementsin the report:
• Vitamins
• Minerals
• Botanical/herb supplements
• Amino acid & proteins
• Probiotics
• Others

Based on formulation type of dietary supplementsin the report:
• Tablets
• Capsules
• Powder
• Liquid
• Others

Based on end user of dietary supplementsin the report:
• Adults
• Infant/Children
• Pregnant women
• Others

Based on application type in the report:
• Energy & weight management
• Bone & joint health
• Immunity & digestive health
• General health
• Cardiac health
• Others

Based on distribution channel type in the report:
• Pharmacies & Drug stores
• Supermarkets & Hypermarkets
• Online retails
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to pharmaceutical industry, food & beverage industry, cosmetic industry, nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.