Less physical activity, more desk jobs, working from home, etc., are some of the reasons why people require a healthy diet. The change in income and health spending in the health industry pushed the dietary supplement market. The rising deficiencies and the increase in chronic diseases worldwide are giving rise to dietary supplement demand. Moreover, taking extra dietary supplements can also increase the risk factors for individuals. Therefore, the dietary supplements come with the instructions mentioned in their packaging. When the daily diet does not provide enough nutrition, dietary supplements are often recommended. Some dietary supplements can help you get sufficient amounts of crucial nutrients if you don't eat a nutritious variety of foods. However, supplements can't take the place of the foods essential to a healthy diet.
According to the Actual Market Research report titled, "Saudi Arabia Dietary Supplements Market Overview, 2027," the Saudi kingdom's dietary supplement market is examined and observed by considering different segments and aspects that are supposed to maintain the elasticity. Various elements like environmental issues, governmental guidelines towards the health of citizens, etc. The positive impact on the dietary supplements market was at the time of COVID-19 when the death rate was occurring with rapid growth in the first wave of the pandemic. Because of the pandemic's spread, public awareness about maintaining good health is rapidly increasing. This awareness of health consciousness increased the sales of dietary supplements.
Moreover, the dietary supplement segment type has been categorized into vitamins, minerals, proteins, botanicals, probiotics, etc., where vitamin supplements are expected to dominate the Saudi Arabian market with a CAGR of over 8%. Vitamin supplements are costly because they are necessary for health and growth. Moreover, the rising popularity of vitamin deficiency among Saudi Arabian citizens also increases the demand for vitamin-based supplements. However, botanicals show the second highest market attractiveness because of the increased demand for herbal supplements and the increased application of various herbal extracts with other ingredients in different food products to improve flavour.
The formulation type segment is an aggregate of tablets, capsules, powders, and liquids. Tablet formulations are the market leader in this segment. The tablet formulation has the largest share and is expected to grow to more than 7.5% CAGR because of its rising preferences for portability and single-serve convenience. In addition, cost-effectiveness, easy packaging techniques, and higher shelf life further augment the demand for supplements in tablet form. Following tablets, capsules are the second most in the market. The capsule formulation contains the dietary medicine on the outer shell, which helps it work faster than a tablet. The capsules in Saudi Arabia can help the millennial working population heal themselves better to maintain their workforce.
Furthermore, the end-user type segment includes adults, infants, children, pregnant women, and older adults. The adult end user is the segment's dominant end user, with a CAGR of more than 7%. More than 45% of adults are consuming dietary supplements. The reason was the hectic work schedules and less physical activity that increased the obesity rates in Saudi Arabia. Adults also demanded more nutritional supplements as their lifestyles changed. However, the increase in young adult generations is another reason for increasing the demand for dietary supplements. In Saudi Arabia, there are over 1270 gyms where young people exercise. Moreover, the increase in the young adult population is the primary factor that drives the demand for dietary supplements.
The dietary supplement application segment is categorized into energy and weight management, bone and joint health, immunity and digestive health, general health, and cardiac health. The energy and weight management segment is the most dominating application, with a CAGR of more than 9%. The country has one of the highest obesity rates in the world, with acceptance being higher in women than men. Moreover, growing awareness among consumers regarding unhealthy eating, lifestyle habits, lack of exercise, eating late at night, high-fat diets, etc., has created a massive demand for weight management dietary supplements. The hectic work schedules and the increase in the millennial working population require more energy to work.
Considered in this report
• Geography: Saudi Arabia
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027
Aspects covered in this report
• Saudi Arabia dietary supplements
• by application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types
Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations
Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users
Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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