Japan Frozen Food Market - Industry Trends, Demand, Opportunity & Forecast To 2027

Basic definition for frozen food is that the food that has been subjected to rapid freezing and kept frozen until utilized. Generally, frozen foods preserve their vitamins and minerals and there is no change to the carbohydrate, protein or fat content. In some cases, frozen foods have more vitamins and minerals compared to fresh because fresh foods lose vitamins and minerals over time while freezing preserves nutrients. Freezing reduces the number of potentially harmful bacteria that can cause food poisoning. It does that by preventing micro-organisms from growing. Also, freezing suspends microbial and fungal activity in food. Frozen food has become the mainstream food trend across the globe. Earlier, frozen food was only synonymous with desserts like ice creams or some imported frozen fruits that multinationals catered to the market, but this has changed dramatically in the last few years as we are witnessing its exponential growth and popularity among large amount of consumers. In addition to that, frozen food products are increasingly becoming an integral part of our daily diet around the world. Busy lifestyles have driven the food manufacturing industry to produce new products to meet the rising demand from consumers, which, in turn, fuels the overall frozen food market.

Frozen foods have been on demand from past few years now. Their easy cooking process, has made the cooking process easier and it has also become beneficial for them who can’t cook or have limited cooking skills. Here are few benefits related to frozen foods. These foods help in reducing food waste, as you use only what you need. They have an extended shelf life and are easier to divided into portions. Now even seasonal fruits, vegetables and fish & meats are also available whole year, because freezing makes it possible to choose fruits & vegetable of different seasons. The frozen foods are known to have great nutrition value for a long time. Specially in fruits & vegetables the freezing process locks in the vitamins at the point of harvest. With this the sensitive vitamins and nutrients are not lost. Apart from this, sometimes the frozen fish is known to be fresher than the fresh fish because sometimes fresh fish takes time to reach to the venders and then to the consumers. The different types of frozen potato products are, potato wedges, French fries, mashed potatoes, shreds and dices. These are some of the products popular in the market because many people buying these for their children. Children love to eat such different types of frozen potato products. The frozen potato products are firstly par boiled and then packed and frozen in the freezer.

According to the research report published by Actual Market Research titled as “Japan Frozen Food Market Research Report, 2027”, it has been researched that the country’s market size is forecasted to reach more than 7 billion USD. Currently the frozen potato products are driving the market, but it is anticipated that the ready meals will be the fastest growing products by the end of forecasted period. The frozen potato products are driving the frozen market because of its demand within the children. The different shapes & sizes and the different flavouring ingredients added to it, are attracting the children to try them.

Potatoes has been liked by everyone and people even use them as side dishes or for mid-day snacks. As we see today frozen foods are trending in the market and within these the frozen potato products are on high demand in the market. The innovative products introduced by the manufactures is encouraging the consumers to buy the products. These products are very popular within the children, willing taste different flavours of potatoes. These products quite good and healthy for the children.

Covid-19 Impacts:
The COVID-19 pandemic has been a major threat to Japan's frozen food market in addition to concerns about inflation and supply-chain disruptions. Due to imposed lockdown and social distancing norms, major product traces were at a halt as well as production of these products witnessed a decline. The labor force was also weak during the pandemic. However, frozen food sales surged during the COVID-19 lockdown period as consumers frequently turned to the freezer for a variety of meal occasions. Players in the space took advantage of new and innovative opportunities in functional ingredients, ready-to-eat meals, and color-preserving clean label agents. Meanwhile, sustainability in frozen foods was elevated through eco-centric packaging models. This change in consumer behavior and preference regarding health benefits is projected to increase the sales of frozen food by 2027.

Considered for the report:
-Geography: Japan
-Historic year: 2016
-Base year: 2021
-Estimated year: 2022
-Forecasted year: 2027

Aspects covered in this report
-Japan frozen foods market with its value and forecast along with its segments
-Various divers and challenges
-Ongoing trends and developments
-Five force models
-Top profiled companies
-Strategic recommendation

By Product Type
-Frozen potato
-Frozen fruits & vegetable
-Frozen ready meal
-Frozen meat & poultry
-Frozen fish & seafood

By End User
-Commercial
-Residential

By Sales Channel
- Supermarket /modern retail/ hypermarket
-Independent Retailers / Departmental /convenience store
-On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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