List of Figures
Figure 1: Global Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 2: Global Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 3: Global Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 4: Global Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 5: Global Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 6: Global Nutraceuticals Market Share By Distribution Channel Type (2016, 2021 & 2027F)
Figure 7: North America Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 8: North America Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 9: North America Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 10: North America Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 11: North America Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 12: North America Nutraceuticals Market Share By Distribution Channel Type (2016, 2021 & 2027F)
Figure 13: US Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 14: US Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 15: US Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 16: US Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 17: US Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 18: Canada Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 19: Canada Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 20: Canada Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 21: Canada Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 22: Canada Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 23: Mexico Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 24: Mexico Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 25: Mexico Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 26: Mexico Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 27: Mexico Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 28: Europe Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 29: Europe Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 30: Europe Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 31: Europe Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 32: Europe Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 33: Europe Nutraceuticals Market Share By Distribution Channel Type (2016, 2021 & 2027F)
Figure 34: Germany Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 35: Germany Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 36: Germany Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 37: Germany Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 38: Germany Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 39: UK Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 40: UK Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 41: UK Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 42: UK Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 43: UK Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 44: France Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 45: France Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 46: France Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 47: France Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 48: France Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 49: Italy Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 50: Italy Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 51: Italy Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 52: Italy Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 53: Italy Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 54: Spain Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 55: Spain Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 56: Spain Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 57: Spain Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 58: Spain Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 59: Russia Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 60: Russia Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 61: Russia Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 62: Russia Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 63: Russia Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 64: Asia-Pacific Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 65: Asia-Pacific Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 66: Asia-Pacific Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 67: Asia-Pacific Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 68: Asia-Pacific Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 69: Asia-Pacific Nutraceuticals Market Share By Distribution Channel Type (2016, 2021 & 2027F)
Figure 70: China Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 71: China Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 72: China Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 73: China Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 74: China Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 75: Japan Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 76: Japan Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 77: Japan Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 78: Japan Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 79: Japan Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 80: India Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 81: India Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 82: India Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 83: India Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 84: India Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 85: Australia Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 86: Australia Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 87: Australia Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 88: Australia Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 89: Australia Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 90: South Korea Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 91: South Korea Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 92: South Korea Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 93: South Korea Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 94: South Korea Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 95: South America Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 96: South America Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 97: South America Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 98: South America Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 99: South America Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 100: South America Nutraceuticals Market Share By Distribution Channel Type (2016, 2021 & 2027F)
Figure 101: Brazil Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 102: Brazil Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 103: Brazil Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 104: Brazil Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 105: Brazil Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 106: Argentina Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 107: Argentina Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 108: Argentina Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 109: Argentina Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 110: Argentina Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 111: Colombia Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 112: Colombia Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 113: Colombia Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 114: Colombia Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 115: Colombia Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 116: Middle East & Africa Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 117: Middle East & Africa Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 118: Middle East & Africa Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 119: Middle East & Africa Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 120: Middle East & Africa Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 121: Middle East & Africa Nutraceuticals Market Share By Distribution Channel Type (2016, 2021 & 2027F)
Figure 122: UAE Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 123: UAE Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 124: UAE Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 125: UAE Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 126: UAE Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 127: Saudi Arabia Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 128: Saudi Arabia Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 129: Saudi Arabia Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 130: Saudi Arabia Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 131: Saudi Arabia Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 132: South Africa Nutraceuticals Market Size By Value 2016 to 2027F (In USD billion)
Figure 133: South Africa Nutraceuticals Market Share By Product Type (2016, 2021 & 2027F)
Figure 134: South Africa Nutraceuticals Market Share By Dietary Supplements’ Type (2016, 2021 & 2027F)
Figure 135: South Africa Nutraceuticals Market Share By Functional Beverages Type (2016, 2021 & 2027F)
Figure 136: South Africa Nutraceuticals Market Share By Functional Foods Type (2016, 2021 & 2027F)
Figure 137: Market Attractiveness Index, 2021
Figure 138: Market Attractiveness Index, 2027F
List of Tables
Table 1: Top 10 Counties Economic Snapshot 2020
Table 2: Economic Snapshot of Other Prominent Countries 2020
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Nutraceuticals Market Share By Region (2016, 2021 & 2027F)
Table 5: Global Nutraceuticals Market Share By Country (2016, 2021 & 2027F)
Table 6: Global Nutraceuticals Market Share By Company By Value (2021)
Table 7: North America Nutraceuticals Market Share By Country (2016, 2021 & 2027F)
Table 8: Europe Nutraceuticals Market Share By Country (2016, 2021 & 2027F)
Table 9: Asia-Pacific Nutraceuticals Market Share By Country (2016, 2021 & 2027F)
Table 10: South America Nutraceuticals Market Share By Country (2016, 2021 & 2027F)
Table 11: Middle East & Africa Nutraceuticals Market Share By Country (2016, 2021 & 2027F)
Table 12: Key Facts of Herbalife Nutrition
Table 13: Key Facts of AMWAY Corp.
Table 14: Key Facts of Bayer AG
Table 15: Key Facts of Pfizer Inc.
Table 16: Key Facts of GlaxoSmithKline plc.
Table 17: Key Facts of Abbott Laboratories
Table 18: Key Facts of Glanbia plc
Table 19: Key Facts of Archer Daniels Midland Company
Table 20: Key Facts of Nu Skin Enterprises, Inc.
Table 21: Key Facts of Nestle SA
Table 22: Key Facts of Danone SA
Table 23: Key Facts of General Mills Inc.
Table 24: Key Facts of Tyson Foods
Table 25: Key Facts of Monster Beverage Corporation
Table 26: Key Facts of The Coca-Cola Company
Table 27: Key Facts of Arla Foods
Table 28: Key Facts of Hearthside Food Solutions LLC
Table 29: Key Facts of PepsiCo Inc.
Table 30: Key Facts of Celsius Holdings Inc.
Table 31: Key Facts of Nutri-Nation Functional Foods Inc
Featured Companies
1. Monster Beverage Corporation
2. Nestle SA
3. General mills Inc.
4. Tyson Foods, Inc.
5. Arla Food
6. Bayer AG
7. Danone SA
8. Archer-Daniels-Midland Company
9. Pfizer Inc.
10. GlaxoSmithKline plc.
11. Herbalife Nutrition
12. AMWAY Corp.
13. Abbott Laboratories
14. Glanbia plc
15. Nu Skin Enterprises, Inc.
16. The Coca-Cola Company
17. Hearthside Food Solutions LLC
18. PepsiCo Inc.
19. Celsius Holdings Inc.
20. Nutri-Nation Functional Foods Inc
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Featured Companies
1. Monster Beverage Corporation
2. Nestle SA
3. General mills Inc.
4. Tyson Foods, Inc.
5. Arla Food
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A nutraceuticals is a substance that is either a food or a component of a food that has medicinal or health benefits, such as illness prevention and treatment. There are many types of nutraceuticals products available in the markets that are used for varied applications. These nutraceuticals products contains fortified nutrients like calcium, zinc, CoQ10, omega-3, taurine, and antioxidants that promote consumers' overall health. These nutrients also help to prevent medical problems like heart disease, hypertension, diabetes and allergies. Nutraceuticals are becoming increasingly popular as customers' digestive and immunological systems improve, and their cognitive behavior improves.They also contain naturally occurring compounds like garlic, ginseng, and other herbal goods like phytochemicals produced from plants, in addition to vitamins. Fibers, both soluble and insoluble, are also included. Nutraceuticals sales have been continuously increasing, and this trend is projected to continue as more aggressive marketing initiatives are introduced. According to the research report title “Global Nutraceuticals Market Research Report, 2027”, published by Actual Market Research, The market size was more than $400 billion in 2021. Nutraceuticals boosts energy, relieve anxiety, improve mental clarity, prevent chronic diseases and delay the aging process with overall health benefits. The global nutraceuticals market is mainly categorized into three types i.e. functional food, functional beverages and dietary supplements. Functional food is described as, the food that provides nutrition and medicinal support in order to reduce the risk of diseases. A functional beverage is a liquid food that is promoted to highlight specific product elements or supposedly provide health benefits. Dairy beverages, sports and performance drinks, energy drinks, ready-to-drink teas, "smart" drinks, fortified fruit drinks, plant milks, and enriched water are examples of functional beverages.The functional food segments captured the largest market share in the year 2021. Basically, there are two types of functional foods. The conventional functional foods are natural and are rich in antioxidants, vitamins, minerals and probiotics etc. nutrition factors. On the other hand, to enhance a food's beneficial properties, it has been fortified with additional components such as vitamins, minerals, probiotics, or fibers. Functional foods include nutrient-dense foods like fruits, vegetables, and legumes, as well as fortified meals like juice, eggs, and cereal. By functional beverages type, the energy drinks market has the highest share around 40% in 2021 and it is going to be dominated in the forecast period. The other functional beverages are sports drink, dairy & dairy alternative drinks and fortified juices. The dairy & dairy alternative segments is going to be fastest growing segments in upcoming year. The dietary supplements type includes vitamin & mineral, amino acid or proteins, botanical and probiotics.Self-caring is very common trend nowadays and this factor will boost up the market growth for dietary supplements. The dietary supplements cover a wide range of application like cardiac health, diabetes, bone & joint pain relief, weight-energy management and digestive health. By functional foods type, the market is classified as bakery & cereals, dairy products, meat, fish & eggs, soy products and fats & oils. Among them, the soy products segment is growing with the fastest CAGR in up-coming years. The bakery and cereal industries invest much in developing helpful and nutritional products, thus there are constant advancements. Because of the growing awareness of the nutritional benefits and acceptability of nutraceuticals supplements, the usage of nutraceuticals by athletes and sportsmen is rapidly increasing. The most popular nutraceuticals supplement among athletes is branched-chain amino acids (BCAA). With a large number of participants, the global baked food and cereal market is fragmented.These nutraceuticals products are distribute at different channels like supermarkets &hypermarkets, convenience stores, drug and pharmacies, online retail stores and other distribution channels.Consumers can easily reach any near physical shop, which offer products at reasonable pricing are the reason for convenience stores sales. By region, North America & Asia-pacific covers majority of nutraceuticals market share in 2021, followed by Europe.The USA and Japan are the main contributor to this industry. The rise in healthcare costs, combined with an increasing older population, is said to be the primary driver of the functional food industry's expansion in Japan.South America and Middle East & Africa are also going to have a huge potential in future scenario. Increasing use of nutraceuticals to treat nutritional disease, rising healthcare expenses, and a growth in the worldwide old population are the factors which will push the market growth. Over the years, the high obesity rates in these countries have spurred the market for healthy foods and nutritional supplements. Apart from these, additional rising economies where the trend of nutraceuticals intake is progressively gaining popularity include Venezuela, Colombia, Argentina, and Chile. Covid-19 Impact: The COVID-19 pandemic has mixed impact for the nutraceuticals market. The health awareness and growing demand for immunity boosting supplements resulted in surge the demand for nutraceuticals products.Although the less availability of supply chain and lack of transportation impacted the quarterly growth during 2020. Additionally, many businesses in this area shortened their working hours to allow workers to refill inventory and clean stores overnight. These factors slowed the pace of the functional foods and beverages market's growth. Major Companies present in the market: Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbia plc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., Nestle SA, Danone SA, General Mills Inc., Tyson Foods, Monster Beverage Corporation, The Coca-Cola Company, Arla Foods amba, Hearthside Food Solutions LLC, PepsiCo Inc., Celsius Holdings Inc., Nutri-Nation Functional Foods Inc Considered in this report • Geography: Global • Historic Year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Global nutraceuticals market with its value and forecast along with its segments • Region & country wise nutraceuticals market analysis • Application wisenutraceuticals market distribution • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Regions covered in the report • North America (US, Canada, Mexico) • Europe (Germany, UK, France, Italy, Spain,Russia) • Asia-Pacific (China, Japan, India, Australia, South Korea) • Latin America (Brazil, Argentina, Colombia) • Middle-East & Africa (UAE, Saudi Arabia, South Africa) Based on product type of nutraceuticals market in the report: • Dietary Supplements (Vitamin, Minerals, Herbal Supplements, Probiotic, Amino acid/Protein& Others) • Functional Foods (Bakery & Cereals, Dairy Products, Meat, Fish & Eggs, Soy Products,Fats & Oils & Others) • Functional Beverages (Energy Drinks, Sports Drinks, Dairy & Dairy Alternative Drinks, Fortified Juices & Others) Based on Distribution channeltype of nutraceuticalsin the report: • Supermarkets&Hypermarkets • Convenience Stores • Drug and Pharmacies • Online Retail Stores • Other Distribution Channels The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related tofood &beverageindustry, nutrition industry, pharmaceutical industry,government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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