Italian customers place a high value on keeping a nice scent in their houses, which persisted throughout the epidemic, when people spent more time indoors under lockdown. However, as cleaning sessions became more diligent, an appealing smell was already guaranteed through the use of other home care products, such as surface care, resulting in a negative impact on air care sales. Italians use air fresheners to improve the smell and overall ambiance of their homes, cars, and other spaces. On general, Italians like natural aromas such as citrus, lavender, and rosemary, and they are becoming more interested in eco-friendly and sustainable air fresheners. Italians are known to utilize diffusers and scented candles to freshen up their homes in addition to typical air freshener forms such as sprays and plug-ins. Natural air fresheners, such as potpourri or dried flowers, are also used in certain Italian houses. Generally, air fresheners are widely used in Italy, however, like in many other countries, there is a rising interest in more natural and eco-friendly goods.
According to the research report “Italy Air Freshener Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 118.91 Million in the upcoming period, 2023–2028. According to the type of product (Sprays/Aerosols, Gel Air Freshener, Electric Air Freshener, Candle Air Freshener, Others) (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.). Personal preferences and cultural trends may impact the most popular variants. The following are some of the most often used varieties of air fresheners in Italy: Aerosol sprays are pressurized cans that release scented chemicals into the air. Plug-ins is electric devices that plug into a wall socket and release a continuous stream of scented oils or gels. Reed diffusers are little glass bottles that contain aromatic oils that are absorbed and released into the air by reeds. Scented candles contain aromatic oils or other scents that are released into the air when lit.
Natural and eco-friendly air fresheners have been increasingly popular in Italy in recent years. Italian businesses have responded to this trend by creating new goods that use natural and ecological components, such as essential oils and plant-based scents. Erbario Toscano, an Italian brand that specialized in home fragrances and personal care products derived from natural and sustainable components, is one example. Their air fresheners come in a variety of aromas, including lavender, lemon, and rose, and are available in sprays, diffusers, and scented candles. Dr. Vranjes is another Italian firm that creates luxury home scents, including air fresheners, using natural and high-quality components. Their goods are available in a variety of formats, including sprays, diffusers, and scented candles, and come in a variety of distinct and sophisticated aromas, such as Wild Fig, Rosso Nobile, and Ginger Lime.
Italy has mastered its lengthy legacy of Italian fragrance via its origins in the flora of its natural and distinctive setting. Coffee, vanilla, citrus blooms and fruits, figs, pine, incense - the mix is wonderful, timeless, and one-of-a-kind. The natural environment of the Mediterranean pervades not just the region's rich art and culture, but also its world-famous food and Italy's great perfume-making legacy.
In terms of news, Fater, a joint venture between Procter & Gamble and the Italian business Angelini, introduced a new range of air fresheners named "Ambi Pur Naturals" in 2019. The brand uses natural perfumes and is advertised as an environmentally friendly and sustainable solution. Overall, the trend towards natural and sustainable air fresheners is expected to continue in Italy, with Italian producers producing new products to fulfill the need for more ecologically friendly house scents.
Some of the Italian Manufacturers of air freshener and Suppliers of air freshener are Zobele Holding S.p.A., Aprile Project S.p.A, Saco Combimar SpA ., Cfg Overseas Srl . (Bg), Mint Italia Srl, Savino Del Bene SpA, Castelberg Technologies Srl.
Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Italy Air Freshener market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By product Type
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)
By Distribution Channel
• Convenience Stores
• Online markets
• Others(Pharmacies, Specialty Stores and B2B)
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
List of Figures
Figure 1: Italy Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Application
Figure 3: Market Attractiveness Index, By Product Types
Figure 4: Market Attractiveness Index, By Distribution Channel
Figure 5: Market Attractiveness Index, By Specialty Product
Figure 7: Porter's Five Forces of Italy Air Freshener Market
List of Table
Table 1 : Influencing Factors for Global Air Freshener Market, 2022
Table 2: Italy Air Freshener Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 3: Italy Air Freshener Market Size and Forecast By Product Types (2017, 2022 & 2028F)
Table 4: Italy Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 5: Italy Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 6: Italy Air Freshener Market Size of Residential (2017 to 2028) in USD Billion
Table 7: Italy Air Freshener Market Size of Commercial (2017 to 2028) in USD Billion
Table 8: Italy Air Freshener Market Size of Automotive (2017 to 2028) in USD Billion
Table 9: Italy Air Freshener Market Size of Others (2017 to 2028) in USD Billion
Table 10: Italy Air Freshener Market Size of Sprays/Aerosols (2017 to 2028) in USD Billion
Table 11: Italy Air Freshener Market Size of Gel Air freshener (2017 to 2028) in USD Billion
Table 12: Italy Air Freshener Market Size of Electric Air freshener (2017 to 2028) in USD Billion
Table 13: Italy Air Freshener Market Size of Candle Air freshener (2017 to 2028) in USD Billion
Table 14: Italy Air Freshener Market Size of Others (2017 to 2028) in USD Billion
Table 15: Italy Air Freshener Market Size of Supermarkets/Hypermarkets (2017 to 2028) in USD Billion
Table 16: Italy Air Freshener Market Size of Convenience Stores (2017 to 2028) in USD Billion
Table 17: Italy Air Freshener Market Size of Online markets (2017 to 2028) in USD Billion
Table 18: Italy Air Freshener Market Size of Others (2017 to 2028) in USD Billion
Table 19: Italy Air Freshener Market Size of Flowers (2017 to 2028) in USD Billion
Table 20: Italy Air Freshener Market Size of Fruits (2017 to 2028) in USD Billion
Table 21: Italy Air Freshener Market Size of Wood Chips (2017 to 2028) in USD Billion
Table 22: Italy Air Freshener Market Size of Spices (2017 to 2028) in USD Billion
Table 23: Italy Air Freshener Market Size of Others (2017 to 2028) in USD Billion