India Packaged Milk Beverage Market DefinitionMilk-based beverages are to have high protein, these drinks are also preferred to be as health drinks. The beverages can be classified into smoothies, milkshakes and fortified milk products. These all products give the same health benefits like the other milk products. Today the dairy industry is the most advanced sector according to the application of novel technologies to process milk-based products which are important for human health. These products are commonly rich in fatty acids, proteins, lactose, minerals and vitamins. The milk-based beverages also contain saturated fats, reduced cholesterol and added nutritive components like calcium, magnesium, antioxidants, Omega 3 etc.

These are considered to be more nutritious compared to other beverages. These are also known as probiotic drinks, that help in improving digestion and the immune system.In India the milk-based beverages are chach, buttermilk, buttermilk, kumis, yakult, lassi, soybean milk and some flavoured milk drinks. The flavoured milk beverages contain sugar, flavours and colours to make it tastier for the consumers. These are generally manufactured by in-bottle sterilisation or Ultra High Temperature (UHT), with aseptic packaging. Mainly these products do not contain any added preservatives and has shelf life of around 6 months when they are sterilised in glass bottles or UHT processed. The flavoured milk is prepared by mixing fruit and different other flavours like strawberry, chocolate, vanilla, mango, butterscotch and many more flavours.

According the research the bottle water market is also gaining huge profits in the market with the flavoured milk beverages. The packed bottle water, the water is treated and disinfected with a process that involves filtration, UV or RO treatments and the clean filtered water is packed in bottles and then supplied to the consumers. The packed bottle water doesn’t contain any kind of sugar, calories or any added chemicals. In India the demand for bottled water is due to the unavailability of safe drinking water. India Packaged Milk Beverage Market OverviewAccording to the report published by Actual Market Research titled as “Indian milk-based beverage market 2027” by product type, is segmented into fermented beverages, flavoured milk beverages and bottle water. The milk-based beverages including fermented and flavoured milk beverages, are expected to grow with more than 14% CAGR and bottle water market is expected to grow with the 11% CAGR by the forecasted period 2027.

However, the flavoured milk beverages. Moving on to the packing segment divided into, paper-based, plastic-based and glass-based packaging systems. According to the sales segment, the market is classified into supermarket, hypermarket, convenience stores and online sales channels. Key Market TrendsToday the milk-based beverages are gaining demand, in India specially the flavoured milk beverages are popular within young generation. These beverages are known to be much healthier than the fermented milk beverages in India and also provide health benefits. The beverages are rich in fatty acids, proteins, lactose, minerals and vitamins.

The milk-based beverages also contain saturated fats, reduced cholesterol and added nutritive components like calcium, magnesium, antioxidants, Omega 3 etc. The innovative flavours available in market like chocolate, strawberry, rose, mango and many more different flavours are gradually attracting the consumers buy such products and also motivating them to consume the milk-based beverages than other beverages. The milk beverages are also providing health benefits for health-conscious people, who generally avoid drinking other beverages. Key Players1. Parle Agro Private Limited2. (AMUL) the Gujarat Co-operative Milk Marketing Federation 3. Mother Dairy Fruit and Vegetable Private Limited4. Hershey India Private Limited5.

Drums food international pvt. Ltd. 6. Bisleri International Private Limited7. Kinley8. Bailey9. Aquafina10.

Himalayan11. Rail Neer12. Oxyrich13. Tata Water PlusIndia Packaged Milk Based Beverage Market: Segmentation Analysis 1. Supermarket2. Hypermarket3.

Convivence stores4. Online sales channel.