India Non-Alcoholic Beverage Market - Industry Analysis, Trends, Demand, & Forecast To 2027

India Packaged Non-Alcoholic Beverages Market Definition The non-alcoholic beverages are alcohol free drinks, these are classified into two parts, the Packaged non-alcoholic and the packaged alcoholic beverages. The non-alcoholic beverages are further divided into Carbonated and Non-Carbonated beverages. As per the suggestion given by the Prime Minister of India Mr. Narendra Modi, to mix at least 2% of fruit juice in aerated drinks in order to help out the distressed farmers in finding out new market for production. The carbonated beverages include carbonated drinks, energy drinks and sparkling water, whereas in the non-carbonated drinks include fruit juices, health drinks, sports drinks, milk-based drinks and syrups/squashes. The carbonated drinks generally taste sweet and are on huge demand in the market. However, the energy drinks account to have around 145 to 150mg/lit and the sports drinks have a large number of electrolytes, vitamins, minerals and proteins with sugar. India Packaged Non-Alcoholic Beverages Market Overview According to the report published by Actual Market Research titled “India Non-Alcoholic Beverages Market Outlook, 2027”, this market holds huge potential in the market because of the low per capita consumption compared to other beverages across the globe. As per research the non-beverages market is led by the packaged bottle water, is unorganised with 80% of the market share. There are many companies selling fake branded bottle water in the market, these brands don’t maintain the good quality and even the hygiene standards. This leads to major health issues among the consumers and this is also losing faith for the bottle water. The leading brand in market today is Bisleri, this is followed by Kinley, Bailey and Oxyrich. The rise of gyms, sports and athletics is inclining the growth of energy and sports drinks mostly within the youngsters. This segment is led by the Red Bull and the PepsiCo’s Gatorade. However, the flavoured milk market is also in high demand because of their delicious taste and different flavours used in making. In the Indian market the lassi and buttermilk are consumed in daily basis in Punjab and Gujarat respectively. The fruit juice market is also dominating the market with mango flavoured juices having the highest consumption in the Indian market. due to the multiple health benefits the fruit juice market anticipates huge growth in the come years. Whereas on the other hand the ready to mix beverages are also consumed in huge quantity in India, it includes drinks like syrups and squashes in different flavours. The packed fruit juice market is estimated to have a CAGR of around 19% and the carbonated soft drinks have around 50%, which considered to be the highest as compared to packaged water. The market of packed water segment is around 10% and its expected to grow five to six times bigger by the forecasted period. The effect of covid-19 pandemic has also impacted the non-alcoholic beverage market simultaneously. During pandemic the restaurants, cafes and hotels were totally closed and this resulted to have losses in the market. However, it has been observed that the in-home consumption of carbonated soft drinks was in high demand because of the increasing access refrigerators. But due to covid the consumption was less compared to juices and packed water bottles. Key Market Trends The non-alcoholic beverages have high demand in the market. starting from fruit juices to soft drinks and bottle water. The trend of packaged water is high in the Indian market with high sales of soft drinks the market inclining its growth every year. The increase of health-related problems and the consumption of health drinks, have decreased the growth of sports drinks, health drinks and fruit drinks. In this way the non-alcoholic market is increasing the demand in the market gradually. Key Players 1. Pepsico India Holdings Private Limited 2. Varun Beverages Limited 3. Hindustan Coca-Cola Beverages Private Limited 4. ITC Limited 5. Parle Agro Private Limited 6. Rakyan Beverages Private Limited 7. Hector Beverages Private Limited 8. Red Bull India Private Limited 9. Dabur India Limited 10. Mapro Foods Private Limited 11. Mother Dairy Fruit and Vegetable Private Limited 12. Hershey India Private Limited 13. Rasna Private Limited 14. Monin India Private Limited 15. (AMUL) the Gujarat Co-operative Milk Marketing Federation 16. Nestlé India Limited 17. Muddy Puddle Foods Private Limited 18. MALA'S Fruit Products Private Limited 19. Haldiram Foods International Private Limited 20. Hamdard Laboratories 21. CavinKare Private Limited 22. RMD Food & Beverages Private Limited 23. Bisleri International Private Limited Considered in this report • Geography: India • Historical year: FY 2015-16 to FY 2019-20 • Base year: FY 2020-21 • Estimated year: FY 2021-22 • Forecast year: FY 2022-23 to FY 2026-27 Aspects covered in this report • India Packaged Non-Alcoholic Beverages market with its value and forecast along with its segments • Packaged Water market with its value and forecast along with its segments • Energy drinks market with its value and forecast along with its segments • Sport drinks market with its value and forecast along with its segments • Juice drinks market with its value and forecast along with its segments • Carbonated drinks market with its value and forecast along with its segments • Syrups/squashes market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Regions covered in the report • North India • South India • West India • East India By End User: • Institutional (HORECA) • Retail By Sales Channel: • Supermarkets/Hypermarkets • Convenience Stores • Online • Others (Airports, Gas station, Cafes, Health shops) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.