Global Point of Use Water Treatment System Market Research Report, 2030

Market Dynamic

Market Drivers • Growing Health Awareness and Demand for Safe Drinking Water:Globally, heightened health consciousness and increased awareness of waterborne diseases have become powerful drivers for the POU water treatment industry. Consumers are more informed about contaminants such as lead, chlorine, microplastics, heavy metals, and pathogens that can be present even in treated municipal water. Especially in developing regions where water infrastructure is lacking or unreliable, and even in developed regions where water may still contain unpleasant tastes or odors, consumers are turning to POU systems for an added layer of protection. This shift is supported by the perception that POU filters offer healthier, better-tasting, and safer water. • Rising Urbanization and Pressure on Water Infrastructure:Rapid urban growth in Asia, Africa, and Latin America has placed significant stress on municipal water systems, often leading to inconsistent water quality. As cities expand faster than their infrastructure can adapt, many residents seek out household-level solutions. POU systems are increasingly adopted in urban areas as a dependable option to supplement public water supplies. Furthermore, even in developed countries, aging infrastructure has prompted users to install filtration systems at home to prevent exposure to contaminants leached from old pipes. Market Challenges • Lack of Standardization and Regulation in Emerging Markets:A major global challenge is the absence or inconsistency of regulatory frameworks, especially in developing economies. Many markets lack strict standards for product certification, performance testing, and post-sale support. This regulatory gap allows low-quality or counterfeit products to enter the market, eroding consumer trust. It also makes it difficult for reputable brands to distinguish themselves and for governments to ensure public safety. Without universal quality benchmarks, it becomes challenging to scale adoption or enforce minimum standards for effectiveness and safety. • Affordability and Access in Low-Income Regions:While demand for clean water is high in low-income and rural regions, affordability remains a major barrier. Advanced POU systems such as reverse osmosis or UV filtration may be financially out of reach for millions of households. In many areas, even basic maintenance, filter replacements, or access to spare parts can be challenging. These financial and logistical barriers significantly limit market penetration in regions that arguably need water treatment the most. Addressing this challenge requires innovative low-cost solutions, financing mechanisms, or government/NGO support. Market Trends • Adoption of Smart and IoT-Enabled POU Systems:Across developed markets, there is a growing trend toward smart, connected POU devices. These systems offer features like real-time water quality monitoring, app-based filter life tracking, leak detection, and automated alerts for maintenance. Consumers are drawn to these high-tech solutions for convenience, transparency, and health monitoring. IoT integration not only enhances user experience but also provides manufacturers with data insights to improve products and customer service. • Focus on Sustainability and Plastic Reduction:A global shift toward sustainability is influencing the design and marketing of POU water systems. Consumers are increasingly choosing water filters over bottled water to reduce plastic waste and carbon footprints. In response, companies are developing energy-efficient systems, recyclable filter cartridges, and long-life components. Environmental branding has become a key differentiator, with manufacturers emphasizing how their products support greener lifestyles. This trend is particularly strong in Europe and North America but is gaining traction worldwide as climate awareness grows.

Key Development

• February 2023 – GE Appliances announced its plan for a new distribution center in Greenville County. The investment for a new distribution center is part of its plant to expand its South Carolina operations. The new distribution center is anticipated to support the growing business of the company. • July 2022 - Brita GmbH chose eco-friendly Styrenics options - Terluran ECO, Styrolution PS ECO, and NAS ECO to use in its line of water filter jugs. This step aims to reduce the company’s carbon emissions greatly. • June 2022- A.O. Smith Corporation expanded its market by acquiring Atlantic Filter, a water treatment firm in Florida, with plans to broaden its influence in the region. • October 2021 – Pentair acquired Pleatco for approximately USD 255 million in cash. Pleatco is used to manufacture water filtration products for pools & spas. With this acquisition, Pentair strengthens the distribution network across the U.S. and Europe.