A laptop is a small, portable personal computer that can be used in a variety of situations. Most laptops are made to do all of a desktop computer's functions, so they can typically run the same programs and access the same kinds of files. However, laptops also frequently cost more than equivalent desktop computers. Although 2-in-1 PCs with a detachable keyboard are commonly marketed as laptops or as having a "laptop mode," laptops typically have a clamshell form factor with the screen mounted on the inside of the upper lid, and the keyboard mounted on the inside of the lower lid. The laptop market is constantly expanding due to increased disposable incomes, an ever-expanding internet infrastructure, and consumers' preference for advanced laptops regarding system performance and design. Additionally, the expanding price-performance ratio and longer hardware life have increased the popularity of laptops among consumers, particularly in emerging nations like India and Japan. The market is continuously expanding owing to rising disposable incomes, growing internet connectivity, and the increasing inclination of consumers toward advanced laptops with respect to system performance and design. Furthermore, the increasing price-performance ratio and increased hardware life of laptops have resulted in their growing adoption among consumers, especially in developing countries such as India and Brazil. In addition, the market is witnessing high sales volume due to the huge demand for gaming laptops, high-speed graphic cards, and ultra-thin body designs. Several companies are developing affordable Android laptops targeting consumers in countries with less purchasing power, which is expected to attract huge numbers of customers from this region, thereby driving the growth of the laptop industry. For instance, in March 2023, Optiemus Electronics (OEL) announced the manufacturing of 100,000 affordable Android laptops named "Primebook" by March 2024. The laptop would support 4G and run on an Android-based PrimeOS OS. Primebook also licenses PrimeOS to OEMs separately. Such initiatives taken by companies in the market are driving the market’s growth. Digital transformation is having a significant impact on education globally. The education sector is witnessing a paradigm shift in terms of training and education methods. Digital classrooms have a powerful attraction for students. The concepts of Bring Your Own Devices (BYOD), Artificial Intelligence (AI), and personalized learning are evolving and have changed the way of teaching, learning, and assessments. These technologies are reshaping the education space while creating immersive experiences for students, enhancing their learning and increasing visual and technological potential. According to the research report, “Global Laptop Market Research Report, 2024-29” published by Actual Market Research, the market is anticipated to cross USD 235 Billion by 2029, increasing from USD 173.73 Billion in 2023. The market is expected to grow with 5.54% CAGR by 2024-29. The increasing demand for mobility and on-the-go productivity has been a significant driver of the laptops market. Laptops provide users with the flexibility to work, study, and communicate from virtually anywhere, making them essential tools for modern lifestyles. Additionally, the accelerated adoption of remote work practices and digital transformation initiatives in various industries has led to a surge in laptop demand. Businesses and individuals alike seek devices that enable seamless remote collaboration, virtual meetings, and access to cloud-based applications. Other than this, laptops have become indispensable in education, as e-learning and digital classrooms become more prevalent. Students and educators rely on laptops for online classes, research, and educational content consumption. Besides this, the gaming community's rapid expansion has given rise to a demand for high-performance laptops that can handle graphics-intensive games. Additionally, laptops serve as entertainment hubs for streaming videos, music, and multimedia content. In line with this, the concept of flexible work arrangements has led to an increased adoption of laptops by businesses. Companies value the ability to provide employees with devices that support both office-based and remote work environments. Besides these factors, the rise of digital nomads, who often work while traveling, has driven demand for laptops that offer performance, durability, and connectivity, enabling work from diverse locations. Furthermore, as laptops become integral to daily life, consumers frequently upgrade their devices to stay current with evolving technologies, leading to a consistent replacement market. Moreover, advances in laptop technology, including improved processors, enhanced graphics, longer battery life, and lightweight designs, continuously attract consumers seeking the latest features and capabilities.
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Download SampleMarket Drivers • Remote Work and Learning: The rise of remote work and online learning has significantly increased the demand for laptops. As organizations and educational institutions worldwide adopt flexible working and learning models, there is a growing need for portable computing devices like laptops that provide mobility and enable users to work or study from anywhere.
• Technological Advancements: Continuous technological advancements, such as faster processors, improved graphics capabilities, and enhanced battery life, drive the demand for upgraded laptops. Consumers are often motivated to upgrade their devices to access the latest features and performance improvements, contributing to the overall growth of the laptop market. Market Challenges • Supply Chain Disruptions: The laptop market, like many other industries, faces challenges related to supply chain disruptions. Factors such as geopolitical tensions, natural disasters, or the ongoing impact of global events like the COVID-19 pandemic can disrupt the supply chain, leading to shortages of critical components and affecting the production and availability of laptops.
• Competition from Alternative Devices: Laptops face competition from other portable devices, such as tablets and smartphones, which offer increased portability and convenience for certain tasks. As these alternative devices become more powerful and versatile, there is a challenge for laptop manufacturers to differentiate their products and demonstrate the unique value proposition of laptops. Market Trends • Rise of Ultra-Thin and Lightweight Laptops: There is a growing trend towards ultra-thin and lightweight laptops, often referred to as ultrabooks. Consumers prioritize portability without compromising performance, leading manufacturers to design sleek and powerful laptops. This trend is driven by the increasing demand for devices that are easy to carry and suitable for on-the-go use. • Increased Focus on Sustainability: Sustainability is a rising trend in the laptop market, with consumers and businesses showing interest in environmentally friendly products. Laptop manufacturers are incorporating recycled materials, improving energy efficiency, and adopting eco-friendly manufacturing practices to meet the growing demand for sustainable technology. Covid-19 Impacts The global supply chain for electronics, including laptops, faced disruptions due to factory closures, transportation restrictions, and delays in the production of key components. This resulted in shortages of laptops and components, impacting manufacturers' ability to meet the heightened demand. Additionally, supply chain challenges contributed to increased prices for some laptop models. The pandemic influenced changes in consumer preferences for laptop features. There was an increased emphasis on factors such as portability, long battery life, and enhanced connectivity for remote work. Laptops with larger screens, better audiovisual capabilities, and comfortable keyboards gained popularity as users sought devices that could support extended periods of use. As economic uncertainties prevailed during the pandemic, some consumers became more budget-conscious. This led to a rise in demand for budget and entry-level laptops that offered essential features at more affordable prices. Manufacturers responded by introducing entry-level models to cater to this specific market segment. The widespread adoption of remote work and online learning during the pandemic led to a surge in demand for laptops. With offices and educational institutions transitioning to virtual environments, individuals needed reliable computing devices for work, communication, and learning from home. This abrupt shift in work and learning dynamics boosted sales of laptops, particularly those with features supporting remote collaboration, video conferencing, and productivity. As individual’s adapted to remote work and learning, there was a notable increase in consumer demand for laptops. Many people who had previously relied on desktop computers or shared devices found it necessary to invest in personal laptops to meet their professional and educational requirements. This spike in demand led to shortages in certain regions and increased competition among manufacturers. Concerns about the spread of the virus prompted a focus on health and hygiene features in laptops. Some manufacturers introduced antimicrobial coatings on laptop surfaces, keyboard designs that are easier to clean, and other features aimed at promoting a safer user experience in shared or public spaces. While there was a surge in demand for budget and entry-level laptops, the premium and gaming laptop segments were not immune to the effects of the pandemic. Economic uncertainties led some consumers to reconsider high-end purchases, impacting sales in these segments. However, as remote work and entertainment remained prevalent, the premium and gaming laptop markets showed resilience. The growing popularity of 2-in-1 laptops is driven by the increasing demand for versatile computing devices that seamlessly combine the functionality of a traditional laptop with the flexibility of a tablet, catering to diverse user needs. The surge in the popularity of 2-in-1 laptops can be attributed to the evolving preferences of consumers who seek versatile computing solutions capable of adapting to various usage scenarios. A 2-in-1 laptop, also known as a convertible or hybrid laptop, offers a dual-purpose design that seamlessly transitions between a traditional laptop mode and a tablet mode. This flexibility is achieved through features like detachable or foldable touchscreen displays, allowing users to enjoy the productivity and precision of a laptop for tasks such as content creation or work, and then easily switch to a more portable and touch-centric tablet mode for leisure, media consumption, or presentations. The appeal of 2-in-1 laptops lies in their ability to bridge the gap between productivity and convenience, providing users with a single device that serves multiple purposes. This convergence is particularly attractive for professionals, students, and individuals who value the convenience of having both laptop and tablet functionalities in a single device, eliminating the need to carry separate devices for different tasks. The touch-enabled screens and stylus support further enhance the user experience, making 2-in-1 laptops ideal for creative tasks such as drawing or note-taking. As technology continues to advance, manufacturers are refining the design and performance of 2-in-1 laptops, addressing concerns related to durability, battery life, and processing power. This ongoing innovation, coupled with the increasing trend of hybrid work and the demand for versatile computing solutions, contributes to the sustained growth of 2-in-1 laptops in the broader laptop market. The growth of gaming laptops in the laptop market is primarily fueled by the rising popularity of eSports, high-performance gaming experiences, and the increasing demand for portable gaming solutions that offer desktop-level graphics and processing power. Gaming laptops have witnessed a significant surge in demand, driven by a combination of technological advancements, changing consumer preferences, and the booming eSports industry. The main catalyst behind the growth of gaming laptops is the increasing number of gamers seeking a portable yet powerful gaming solution. Unlike traditional laptops, gaming laptops are specially designed to handle resource-intensive gaming applications, offering high-end graphics cards, fast processors, and ample RAM to deliver a desktop-level gaming experience on the go. One key factor contributing to the popularity of gaming laptops is the rise of eSports and competitive gaming. As eSports events gain mainstream attention, more individuals are engaging in gaming as a serious hobby or profession. Gamers, whether professional or casual, require devices that can meet the demanding requirements of modern games, and gaming laptops fill this niche by providing a balance between performance and portability. The ability to participate in eSports tournaments or enjoy high-quality gaming experiences without being tethered to a desktop setup has driven many enthusiasts to opt for gaming laptops. Technological advancements, including more power-efficient processors and graphics cards, have allowed manufacturers to create thinner and lighter gaming laptops without compromising on performance. The development of efficient cooling solutions, high-refresh-rate displays, and customizable RGB lighting also contribute to the appeal of gaming laptops, enhancing the overall gaming experience. Additionally, the shift in gaming habits, with an increasing number of gamers preferring to play on the go or in different locations, has elevated the importance of portable gaming solutions. Gaming laptops provide the flexibility and convenience that align with this trend, allowing users to experience high-quality gaming without being restricted to a dedicated gaming room or setup. The growth of 13" to 14.9" inch laptops in the laptop market is driven by the increasing demand for ultraportable and lightweight devices that strike a balance between compact form factors and sufficient screen real estate, catering to a diverse range of users including professionals, students, and individuals on the move. The surge in popularity of laptops falling within the 13" to 14.9" inch range is reflective of a broader shift in consumer preferences towards ultraportable computing solutions. This segment has gained prominence as users, including professionals and students, prioritize devices that are both compact and lightweight while still providing a comfortable and immersive viewing experience. The sweet spot of 13" to 14.9" inches strikes a balance, offering sufficient screen real estate for productivity tasks, content consumption, and multitasking, while remaining highly portable. Professionals, especially those who frequently travel or work on the go, find these laptops appealing due to their compact size, making them easy to carry in bags or backpacks. The form factor also aligns with the trend of flexible and remote work, as users value the convenience of a device that can be easily transported between home, office, and various locations. Additionally, students appreciate the portability of these laptops, as they are well-suited for classroom settings, library study sessions, and other academic activities. The growth in this size category is also driven by advancements in technology that allow manufacturers to reduce the bezel size, resulting in a higher screen-to-body ratio and a more immersive visual experience within a smaller form factor. Improved energy efficiency in components such as processors and displays contributes to longer battery life, further enhancing the appeal of these laptops for users who prioritize mobility. Furthermore, the 13" to 14.9" inch laptops cater to a diverse audience by offering various configurations, including ultrabooks for professionals needing a blend of performance and portability, and budget-friendly options for students or casual users. The versatility of these laptops in meeting the needs of different user segments positions them as a popular choice in the evolving landscape of personal computing, where portability and functionality are key considerations. The growth of laptops priced between USD 1001 to USD 1500 in the laptop market is propelled by the increasing demand for high-performance computing devices that offer a balanced combination of advanced features, robust specifications, and premium build quality, appealing to a diverse range of users including professionals, gamers, and content creators. The segment of laptops priced between USD 1001 and USD 1500 is witnessing substantial growth due to the evolving expectations of consumers who seek devices that deliver a premium computing experience without venturing into the ultra-high-end price range. Within this price range, consumers find a sweet spot where they can access cutting-edge technologies and advanced features that cater to a variety of use cases. One significant factor driving the popularity of laptops in this price range is the increasing demand for high-performance computing across different user demographics. Professionals, including content creators, software developers, and business executives, require laptops with robust specifications to handle resource-intensive tasks such as video editing, 3D rendering, and multitasking. Gamers, too, find laptops in this range appealing as they offer powerful graphics cards, fast processors, and high-refresh-rate displays, providing an immersive gaming experience without the premium price associated with top-tier gaming laptops. Moreover, users in this price range often benefit from premium build quality and design aesthetics. Manufacturers in this segment prioritize using quality materials, such as aluminum or magnesium alloys, and incorporate sleek and modern designs. This appeals to consumers who not only seek high performance but also value the overall look and feel of their devices. Another driving force behind the growth of laptops in this price range is the inclusion of advanced features such as high-resolution displays, fast SSD storage, and enhanced connectivity options. As technology evolves, these features become more accessible to a broader consumer base, contributing to the increased adoption of laptops in the USD 1001 to USD 1500 range. Additionally, the rise of remote work and the increased importance of digital content creation have spurred demand for laptops that strike a balance between portability and performance. Professionals and creatives who need a device capable of handling demanding tasks while being portable enough for on-the-go use find laptops in this price range to be a compelling choice. The growth of ultrabook laptops in the laptop market is propelled by the increasing demand for slim, lightweight, and highly portable devices that deliver a premium computing experience with a focus on performance, design aesthetics, and extended battery life. Ultrabook laptops have experienced significant growth in the laptop market due to the changing preferences of consumers who prioritize portability, sleek design, and powerful performance. The main driving force behind the popularity of ultrabooks is the emphasis on creating devices that are exceptionally thin, lightweight, and easy to carry, making them ideal for professionals, students, and individuals who are always on the move. Ultrabooks typically feature a slim form factor, utilizing materials like aluminum or carbon fiber to achieve a premium build quality that not only looks sleek but also contributes to the overall durability of the device. One of the defining characteristics of ultrabooks is their focus on providing a premium computing experience without compromising on performance. Manufacturers achieve this by incorporating high-end processors, fast SSD storage, and responsive touchscreens. Despite their slim profiles, ultrabooks are designed to handle demanding tasks, offering users a seamless and efficient computing experience for both work and entertainment. The design aesthetics of ultrabooks play a crucial role in their popularity. With narrow bezels, minimalist designs, and high-resolution displays, ultrabooks often deliver an immersive visual experience. The combination of premium materials and attention to detail in design contributes to the overall appeal of ultrabooks, attracting consumers who value both style and substance in their computing devices. Extended battery life is another key factor driving the growth of ultrabooks. The integration of energy-efficient components, coupled with advancements in battery technology, allows ultrabooks to provide all-day battery life, catering to the needs of users who require a device that can keep up with their busy schedules without the constant need for charging. The rise of remote work and the increasing trend of flexible lifestyles have further fueled the demand for ultrabooks. Professionals and students appreciate the versatility of ultrabooks, which can easily transition from the home office to a coffee shop or a conference room. The growth of the laptop market in the Asia-Pacific region is driven by increasing digitalization, rising disposable incomes, expanding education initiatives, and a growing remote workforce, creating a robust demand for laptops across diverse consumer segments. The Asia-Pacific region has become a key driver for the growth of the laptop market, with several interconnected factors contributing to this trend. One primary catalyst is the region's rapid digital transformation, as countries in Asia-Pacific witness increased internet penetration, smartphone adoption, and a burgeoning middle class. As more individuals gain access to digital platforms, there is a growing need for personal computing devices, and laptops, with their versatility and mobility, emerge as essential tools for both work and leisure. The rise in disposable incomes across many Asia-Pacific countries has significantly expanded the consumer base able to afford laptops. This has led to an increased demand for a wide range of laptops, from budget-friendly options to high-end devices, catering to diverse preferences and requirements. The affordability of laptops has been further enhanced by the availability of various financing options and the proliferation of local and global laptop manufacturers offering competitive pricing. In the education sector, governments across the Asia-Pacific region are investing in initiatives to enhance digital learning and technology integration in schools and universities. This has stimulated a surge in laptop purchases, as students and educators alike require devices that support online learning, collaborative tools, and content creation. The educational shift towards digital platforms has amplified the importance of laptops as indispensable tools for modern education. The growth of the remote workforce, accelerated by global events such as the COVID-19 pandemic, has also fueled the demand for laptops in the Asia-Pacific region. Professionals and businesses are increasingly adopting flexible work arrangements, leading to a higher demand for portable computing devices that enable productivity outside traditional office settings. Laptops provide the flexibility and mobility required by the modern workforce, contributing to their increased adoption in the region. Furthermore, the gaming culture is thriving in many Asia-Pacific countries, contributing significantly to the demand for high-performance laptops. Gaming laptops with powerful graphics cards, fast processors, and advanced features have gained popularity among gaming enthusiasts, further boosting the overall laptop market. The key players in the market are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market. They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in May 2023, ASUSTeK Computer Inc. the company’s gaming laptop division, ASUS Republic of Gamers (ROG), announced a multiyear partnership renewal with KOI e-sports to provide them with advanced gaming laptops and PCs for competitions. The company would also assist in training KOI e-sports staff to handle ASUS gaming systems more efficiently. • November 2022- With the most recent 12th Gen Intel Core i5 and i7 processors, Microsoft Surface Pro 9 and Surface Laptop 5 were introduced in India. The premium line of notebooks offers features like a display with a high refresh rate of up to 120Hz, a small design, and Dolby Atmos audio. • September 2022- To assist communications service providers (CSPs) in streamlining and accelerating the implementation of their cloud-native networks, Dell Technologies announced a new telecom cloud infrastructure solution co-engineered with Wind River. Dell's telecom partner certification program makes it easier for technology partners to test and integrate their products within a quickly expanding open technology ecosystem, which helps to power these solutions even more. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Laptop market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Traditional • 2-In1 Laptop By Application • Personal • Business • Gaming • Other By Screen Size • up To 10.9" Inch • 11" To 12.9" Inch • 13" To 14.9" Inch • 15.0" To 16.9" Inch • More Than 17" Inch By Price • up To USD 500 • USD 501 To USD 1000 • USD 1001 To USD 1500 • USD 1501 To USD 2000 • Above USD 2001 By Design • Ultra Book • Note Book • Other (Chrome Book ,Net Book) The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
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