Colombia has experienced significant economic growth in recent years, which has led to an increase in disposable income among consumers. This has allowed more people to invest in high-quality athletic footwear for both sports and fashion purposes. Furthermore, athleisure is a fashion trend that involves wearing athletic clothing and footwear for everyday activities. This trend has become increasingly popular in Colombia and has contributed to the growth of the athletic footwear market as consumers seek stylish and comfortable shoes for everyday wear. Moreover, Colombia has become a popular destination for sports tourism in recent years, with visitors coming from around the world to participate in events like the Medellin Marathon and the Bogota Half Marathon. This has created a demand for athletic footwear among visitors and has also helped boost the domestic market as well. Furthermore, social media has become an important platform for athletic footwear brands to engage with consumers and promote their products. Colombian consumers are active on social media platforms like Instagram and Facebook, where they are exposed to influencer marketing and brand promotions. This has helped to increase awareness and demand for athletic footwear among younger consumers in particular. Some popular Colombian celebrities and influencers who have promoted athletic footwear brands on social media include James Rodriguez, Daniela Ospina, Jessica Cediel, Juan Pablo Jaramillo, Julian Arango, and many more. According to the research report "Colombia Athletic Footwear Market Research Report, 2028," published by Actual Market Research, the Colombia Athletic Footwear market was valued at more than USD 856 Million in 2022. There is a growing interest in sports and fitness activities in Colombia, which is driving demand for athletic footwear. Many people are joining gyms, taking fitness classes, and participating in organized sports leagues, and they need appropriate footwear for these activities. Furthermore, there is a growing awareness of the importance of maintaining a healthy lifestyle in Colombia, which is driving demand for athletic footwear. Many consumers are looking for shoes that will help them achieve their fitness goals, such as running shoes with good cushioning or training shoes with good support. Moreover, Colombia has a large and growing youth population, which is driving demand for athletic footwear among younger consumers. Additionally, as the population ages, there is a growing interest in fitness and health among older consumers, which is also driving demand for athletic footwear. In addition, Colombia’s population is becoming increasingly urbanized, with more people living in cities and towns. This has led to a growing demand for athletic footwear that is suitable for urban environments, such as lightweight running shoes or stylish sneakers that can be worn for both fitness and fashion purposes. Based on Product Type, The market is divided into Running Shoes, Training and Walking Shoes, Sports Shoes, Aerobic and gym wear shoes, Trekking & Hiking Shoes and Others (cross-training shoes, walking shoes, dance shoes, etc.). Among them, The Running Shoes, Training and Walking Shoes has the highest market share during the forecast period. Running, training, and walking are some of the most popular sports and physical activities in Colombia. Running, in particular, has seen significant growth in popularity in recent years, with an increasing number of people participating in marathons and other running events. This has led to a higher demand for running shoes and related products. Sports shoes are expected to have the highest CAGR during the forecast period owning increase in the popularity of sports and fitness activities in the colombia, particularly among younger generations. Sports shoes are designed to provide comfort, support, and protection during high-intensity activities such as running, basketball, soccer, and other sports. Based on sports footwear type, soccer shoes have the largest market share in the Colombia athletic footwear market. Colombia hosts several soccer tournaments and events throughout the year, which has contributed to the high demand for soccer shoes in the country. These events attract a large number of participants and spectators, many of whom purchase soccer shoes for the occasion. Basketball shoes are projected to have the highest CAGR during the forecast period. The National Basketball Association (NBA) is one of the most-watched sports leagues in Colombia, with many fans following the league and purchasing merchandise such as basketball shoes. Additionally, there are several basketball events and tournaments held throughout the year, which has contributed to the growth in demand for basketball shoes. Men have the highest market share in the Colombia Athletic Footwear market based on end-user due to Men tend to participate in sports more frequently than women, and this has a direct impact on the demand for athletic footwear. Men are more likely to engage in activities that require athletic footwear, such as running, basketball, soccer, and weightlifting, among others. Women have the highest CAGR during the forecast period. Women are increasingly interested in fitness and physical activity, which is driving the demand for athletic footwear. They are participating in a wide range of activities, such as running, yoga, and CrossFit, which require specialized footwear. However, With the rise in childhood obesity rates and the growing awareness of the importance of physical activity, parents are encouraging their children to participate in sports and outdoor activities. This has led to an increase in demand for athletic footwear for kids. Colombia Athletic Footwear Market Based on distribution channel, Hyperment/Supermarket has the largest market share. Hypermarkets and supermarkets also offer a wide range of athletic footwear from various brands at competitive prices, making them a popular choice among consumers. These retailers have significant bargaining power due to their large purchasing volumes, allowing them to negotiate better prices with suppliers and pass on the cost savings to their customers. Some of the popular hypermarkets and supermarkets in the Colombia where athletic footwear is sold include Éxito, Carrefour, Jumbo, Alkosto, La 14, Olimpica, SuperInter, Makro, D1, Justo & Bueno and many more. Online distribution had the highest CAGR during the forecast period in the USA athletic footwear market due to the increasing trend of online shopping and the convenience it offers. Some of the popular online channels where athletic footwear is sold in the Colombia are MercadoLibre Colombia, Linio Colombia, Falabella, Dafiti Colombia, Nike Colombia Online Store, Adidas Colombia Online Store, Vélez, Studio F, Sprinter Colombia Online Store, Patprimo and many more. Many consumers in Colombia are loyal to specific athletic footwear brands, often due to the reputation of the brand for producing high-quality and durable products. Brand loyalty is especially strong among consumers who are highly engaged in sports and fitness activities. Furthermore, Comfort and fit are top considerations for Colombian consumers when choosing athletic footwear. Many consumers are willing to pay a premium for shoes that are comfortable and fit well, as this can help prevent injury and improve performance. Moreover, while many consumers are willing to pay a premium for high-quality athletic footwear, price is still an important consideration for many shoppers. Consumers in Colombia are price-sensitive and are often willing to shop around to find the best deals. The Colombia athletic footwear market is highly competitive and dominated by established players such as Nike, Adidas, and Puma. New entrants will face several market entry barriers that can be difficult to overcome. Some of the major barriers are Established brands have spent years building brand recognition and loyalty among consumers, which can be difficult for new players to replicate. Building brand awareness and credibility can be a challenge for new entrants. Furthermore, to compete on cost, new entrants can focus on developing more efficient production processes and leveraging technology to streamline operations. They can also consider outsourcing some aspects of production to lower-cost countries or sourcing materials directly from suppliers to reduce costs. Moreover, to overcome this barrier, new entrants can focus on targeted marketing campaigns that emphasize the unique features and benefits of their products. They can also consider partnering with influencers or sponsoring events to gain visibility and build brand recognition. In addition, new entrants can partner with established players to gain access to their distribution channels and customer bases. This can be achieved through strategic partnerships or by licensing the established brand to produce and distribute products under their name. In Colombia, the production and sale of athletic footwear are regulated by several government agencies, including the Ministry of Commerce, Industry and Tourism (MinCIT) and the National Institute of Food and Drug Surveillance (INVIMA). The regulatory norms governing the Colombia athletic footwear market include Athletic footwear sold in Colombia must comply with quality and safety standards set by INVIMA. This includes standards related to the use of materials, labeling, and packaging. Furthermore, Colombia has import regulations that require imported athletic footwear to comply with certain requirements, such as obtaining product certification from INVIMA. Additionally, customs duties and taxes may apply to imported goods, depending on their country of origin and the type of product being imported. Start-ups: • Totto Sport is a Colombian brand that offers a range of athletic footwear, including running shoes, training shoes, and soccer cleats. They focus on using high-quality materials and innovative designs to create products that meet the needs of their customers. • Kiero is a Colombian start-up that offers a range of athletic footwear, including running shoes, training shoes, and soccer cleats. They focus on creating affordable, high-quality products that are accessible to a broad range of consumers. • HardBody is a Colombian start-up that specializes in producing sports shoes for weightlifting and cross-training. Their products are designed to be durable and supportive, with features such as reinforced soles and ankle straps. • Zona Running is a Colombian start-up that focuses on creating running shoes for a range of different terrains and surfaces. They offer products that are designed for trail running, road running, and racing. • Uru is a Colombian start-up that creates sustainable athletic footwear made from recycled materials. Their products are designed to be eco-friendly and socially responsible, with a focus on reducing waste and minimizing the environmental impact of their production processes. Considered in this report • Geography: Colombia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Colombia Athletic Footwear market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Running Shoes, Training and Walking Shoes • Sports Shoes • Aerobic and gym wear shoes • Trekking & Hiking Shoes • Others (cross-training shoes, walking shoes, dance shoes, etc.) By Sports Type: • Tennis Shoes • Soccer Shoes • Basketball Shoes • Cricket Shoes • Others By End User: • Men • Women • Kids By Distribution Channel • Hypermarkets/Supermarkets • Specialty Stores • Brand Outlets • Online Channels • Others (General retail, B2B, etc.) The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Athletic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.