In recent years, the air freshener market in China has continued to evolve, with increasing emphasis on environmentally-friendly and natural products. Many manufacturers have developed new products that use natural fragrances and ingredients, such as essential oils and plant extracts. Air fresheners tend to sell the most in China during the spring and summer months, which run from March to August. During these months, the weather in many parts of China can be hot and humid, leading to unpleasant odors and a greater need for air freshening products. In addition, many important holidays and events in China, such as Chinese New Year, Labour Day, and National Day, occur during this period. The first air fresheners in China were introduced in the 1980s, and were primarily imported from overseas markets. Domestic production of air fresheners began in the 1990s, with the establishment of several manufacturing companies. During the 1990s and 2000s, the air freshener market in China experienced steady growth, driven by rising living standards, increasing urbanization, and growing demand for home care products. As the market grew, domestic companies began to expand their product offerings and invest in research and development to create new and innovative products. Generally, prices range from around 10 yuan ($1.50 USD) to 100 yuan ($15 USD) or more, Aerosol sprays and plug-in diffusers are typically among the most affordable air fresheners, with prices ranging from around 10 to 30 yuan ($1.50 to $4.50 USD) per unit. Gel-based air fresheners and reed diffusers are typically more expensive, with prices ranging from around 20 to 100 yuan ($3 to $15 USD) or more
According to the research report “China Air Freshner Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 385.58 Million by 2028. The increase in car sales combined with the surge in pet ownership and the willingness among consumers to purchase premium products such as air fresheners’ act as drivers for the growth of the market. Foul odour in hospitals, public toilets, restaurants, and healthcare centres caused by excessive use of cleaning chemicals and inorganic bacteria is expected to trigger the demand for air freshners. The increased need for hygiene and good air quality in public places are drivers for the growth of the industry in the forecast period.
The China air Freshner market is segmented by product type: sprays and aerosols, gel air freshener, electric air freshener, candle air freshener, and others (AC vents, blocks, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, etc.). Currently, the market is dominated by sprays and aerosols due to the fact that this product generates the maximum amount of demand among consumers owing to its excellent odor-neutralizing properties, which are enhanced by the chemicals present in the aerosol or spray cans. However, sprays and aerosols are under serious threat as research studies indicate adverse health effects associated with this product, therefore limiting its growth prospects in the near future. During the forecast period, it is expected that gel air Freshner are going to influence the market for air Freshner market in the China due to the fact that gel air fresheners are known to have a longer-lasting fragrance compared to other types of air fresheners. This means that customers do not have to replace the product as frequently, making it more cost-effective in the long run. Gel air fresheners are designed to be mess-free and do not leave any residue behind. They are easy to use and do not require any special installation or tools. During the forecast period, gel air fresheners are expected to have an impact on the China air freshener market because they have a longer-lasting fragrance than other types of air fresheners. Customers will have to replace the product less frequently as a result, making it more cost-effective in the long run. Gel air fresheners are intended to be non-messy and leave no residue. They are simple to use and do not necessitate any special setup or tools.
The China air Freshner market is segmented by application type: residential, commercial, automotive, and others. Currently, the market is dominated by the residential this includes a variety of products, such as sprays, candles, and other types of air fresheners. Due to an increase in sales, the Automotive Segment is expected to dominate the market for air fresheners in the China during the forecast period. The automotive segment is expected to grow during the forecast period. China car sales are growing optimistically and are expected to continue this growth during the forecast period. As the findings point out, air freshener manufacturers are drastically targeting this segment for product modifications. A working American spends at least three to four hours on average daily in his car.
The China air Freshner market is segmented by distribution channel: supermarkets and hypermarkets, convenience stores, online markets, and others (pharmacies, specialty stores, and B2B). Currently the market of Air Freshner in China is dominated by Convenience stores due to Convenience stores are often located in high-traffic areas, making them a convenient option for consumers who want to purchase air fresheners quickly and easily. Many consumers prefer to shop at convenience stores because of their extended hours of operation and their convenient locations as of 2021, there are more than 9 million convenience stores located in China Major convenience store chains operating in China include 7-Eleven, FamilyMart, and Lawson, Mini-Stop, Alldays. These chains have been expanding rapidly in recent years, opening new stores in both urban and rural areas to meet growing demand for convenience products and services. Some of local brands of Air Freshener in China include Jiazebao, Piaoai, Yiqi, Blossom, and OneLeaf is expected that the online market will have an impact on the market for air fresheners in the China during the forecast period. Online markets provide consumers with the convenience of shopping from the comfort of their own homes, a wider range of products, and the ability to easily compare prices. An increase in the use of smart phones and internet penetration is expected to drive the market for Air Freshner in the China
Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• China Air Freshner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Application Type
By Product Type
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)
By Distribution Channel
• Convenience Stores
• Online markets
• Others(Pharmacies, Speciality Stores and B2B)
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.