Brazilians are now choosing electric personal vehicles, or e-bikes, instead of cars. Brazil's large cities are the benchmarks of Latin America when it comes to new mobility solutions. The Brazilian government has gradually reduced the current 35% import tariff on bicycles, starting from March 1, 2021, to 30%, starting from July 1, 2021, to 25%. On December 1, 2021, it will be reduced to 20%. This move is expected to lower the final price of e-bikes and increase affordability. Since Brazil faces an average of 40,000 deaths on a yearly basis due to traffic, the e-bikers' maximum speed allowed is 25 km/h. Changes in the maximum speed could be reduced where there are large numbers of pedestrians and even increased along routes where there is a larger presence of cars and motorcycles. However, creating e-bikes with other specifications would likely increase the cost of producing them. A maximum 350 watt power battery is allowed in Brazil with no independent throttle control and the rider needs to wear a helmet.
According to the report titled "Brazil Electric Bicycle (E-Bikes) Market Research Report, 2027" published by Actual Market Research (AcutalMR), the E-bike market is expected to grow at a CAGR of more than 11% by volume during the forecast period of 2027. As the government rules for only pedal-assisted e-bikes in Brazil, they are widely used by consumers. However, throttle is increasingly being thought of as a good option over the forecast period. Consumers in Brazil are using e-bikes to commute within the city or for trekking purposes. Lead acid batteries have less than a 15% share of the battery type used for e-bikes. The future of the electric bike market looks promising, with opportunities in the areas of travel, exercise/fitness, and recreational activities. The major drivers for this market are increasing health-conscious consumers, high traffic congestion, environmental concerns, and increasing government initiatives to promote cycling in order to reduce carbon emissions. Emerging trends, which have a direct impact on the dynamics of the market, include the development of luxury folding e-bikes and high-tech electric bikes with smartphone integration. On the other hand, the high cost of e-bikes over conventional bicycles is expected to hinder the market's growth.
E-bike shared mobility has added increased popularity on Canada’s roads. The main objective of the urban electric bicycle is not physical exercise per se, but to provide a sustainable mobility solution, as well as an easier and more economical way to travel. Due to traffic and cost-effectiveness, more and more people are opting for bikes and e-bikes for their daily commute. A number of e-bike sharing start-ups are shaping up on Brazilian roads to improve the circulation of urban traffic and curb harmful greenhouse gas emissions by providing a fun, cost-effective mode of transportation that integrates with other public transit systems to optimise daily routes in big cities. Yellow, Tembici, and Bike Sampa are bike sharing companies that operate in Brazil.
Electric bikes have been one of those lucky industries that have benefited from COVID. As a whole, it has had strong demand for the last two years, and it seems like that demand is continuing to rise. As the public transit systems were shut down, e-bikes saw a rise in buying trends. Due to social distancing norms, commuting solo on e-bikes was the preferred choice of the consumers.
Considered in the Report
• Geography: Brazil
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027
Aspects covered in this report
• Brazil E-bike market with its value, volume and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Propulsion Type
• Pedal Assist
By Class Type
• Class 1: Pedal Assist
• Class 2: Throttle on Demand
• Class 3: Speed Pedlec
• Trekking (E-mountain Bikes/e-MTB)
• Others (Speed e-bikes, Foldable, Fat Bicycle)
By Battery Type
• Lithium-ion Battery
• Lead-acid Battery
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning. Post this we have started doing primary calls to industry people by equally segmenting in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry manufactures, consultants, Key vendors related to E-bike industry. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.