Australia Frozen Food Market - Industry Size, Share, Growth, & Forecast To 2027

Frozen foods like frozen vegetables, meats, fish and many other products. Benefits of frozen foods can be, like the frozen fruits & vegetables are picked from the ground and within few hours they are frozen and packed in containers. This is because to lock the freshness and nutrients of the fruits & vegetable stable for a longer time and also increases the shelf life. Generally, the foods retain their vitamins and minerals and similarly there is no change in the carbohydrate, protein or fat content. Additionally, they save time and can be easily cooked. These are best for people who have limited cooking skills. About frozen meat and fish when frozen, it keeps their proteins unchanged but is depleted of Omega 3, especially in a few fishes. Apart from fish, frozen meat is preferable to consuming fresh, because the low temperatures could deteriorate in few contained substances. Today many leading companies are also introducing ready-to-eat or ready-to-eat meals, as an alternative to traditional meals. These meals contain fewer calories, fats, salts and sugar, but are still low in important nutrients.

A frozen meals are precooked, assembled and then frozen to sale out to the consumers. These meals have gained their popularity amongst the consumers, because they a have diverse menu and are very much convenient to prepare. The meals may contain a vegetable, a meat, a starch-based item and sauce. Some ready-to-eat meals are prepared specifically for vegetarians or for people, who follow a certain diet. The manufacturers keep everything in their mind and introduce products as per people’s convenience.

According to the market report published by Actual Market Research titled as “Australia Frozen Food Market Research Report, 2027”, the country is anticipated to reach a market size of more than 6 billion USD and with this the frozen fruits & vegetables will be growing with the highest CAGR, by the end of the forecasted year 2027. As per research currently the market is dominated by the frozen meat & poultry products. These products are in huge demand in this country because high consumption of meat-related products among the consumers and also the easy cooking system is driving the market.

The popularity of the ready-to-eat and cook meals is similarly affecting the market growth, with its advantage of convenient cooking and time-saving process. These meals can be cooked in a few minutes, depending on the food products you are willing to eat. Today many people are health conscious, for this reason, many leading companies have introduced special diet-based meals.

Frozen foods have longer shelf life and are directly picked from the farms and frozen into different containers and then sold to the consumers. The foods specially the fruits & vegetables available in frozen form are known to have more nutrition value and can be stored for a longer time. The nutrition value because they are frozen within few hours, after picking up from the farms. Many people have also started consuming ready-to-eat or ready-to-cook meals, because of its easy cooking process and are also time saving. These products have lower nutrition value than the frozen fruits & vegetables, but also has low calories and sugar.

Covid-19 Impacts:
The COVID-19 pandemic has been a major threat to Australia's frozen food market in addition to concerns about inflation and supply-chain disruptions. Due to imposed lockdown and social distancing norms, major product traces were at a halt as well as production of these products witnessed a decline. The labor force was also weak during the pandemic. However, frozen food sales surged during the COVID-19 lockdown period as consumers frequently turned to the freezer for a variety of meal occasions. Players in the space took advantage of new and innovative opportunities in functional ingredients, ready-to-eat meals, and color-preserving clean label agents. Meanwhile, sustainability in frozen foods was elevated through eco-centric packaging models. This change in consumer behavior and preference regarding health benefits is projected to increase the sales of frozen food by 2027.

Considered for the report:
-Geography: Australia
-Historic year: 2016
-Base year: 2021
-Estimated year: 2022
-Forecasted year: 2027

Aspects covered in this report
-Australia frozen foods market with its value and forecast along with its segments
-Various divers and challenges
-Ongoing trends and developments
-Five force models
-Top profiled companies
-Strategic recommendation

By Product Type
-Frozen potato
-Frozen fruits & vegetable
-Frozen ready meal
-Frozen meat & poultry
-Frozen fish & seafood

By End User
-Commercial
-Residential

By Sales Channel
- Supermarket /modern retail/ hypermarket
-Independent Retailers / Departmental /convenience store
-On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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