india sanitary napkins market Research Report, 2022-28

India Sanitary Napkins/Pad Market Size, Share, Trend & Market Analysis, By Distribution Channel, By End User, Competition Forecast & Opportunities.

Featured Companies

  • 1. Aakar Innovations Private Limited
  • 2. Procter & Gamble Co
  • 3. BenQ India Private Limited
  • 4. Kimberly & Clark Corporation
  • 5. Havells India Limited
  • 6. Johnson & Johnson Private Limited
  • More...

"Sanitary napkins, variously known as sanitary pads, are thin pads composed of absorbent materials. They play an essential role in feminine hygiene as they absorb the menstrual liquid during menstruation. A sanitary napkin contains four functional components, such as the fluid acquisition layer, the absorbent structure, distribution component, and liquid impervious membrane. These napkins are available in different shapes and sizes with varying capacities of absorption. With an increase of rising awareness and increasing, literacy India's Sanitary napkin increasing robustly. The sanitary napkins segment dominates the feminine hygiene products market. A sanitary napkin is a feminine hygiene product used in menstrual care to handle light to heavy flow. Apart from this, sanitary napkins help prevent undesired odor. Product shape can be either flat or curved with/without wings to secure the pad in place and add additional leak protection. It is available in various pattern designs with perfume (deodorant) added to cover or absorb odor. Packaging is done either folded and single wrapped or packed flat and unwrapped. As per Actual Market Research report title “India Sanitary napkin Market, Research Report 2027-28” Rural penetration of Sanitary napkins in India has been around 26% for the current fiscal year.” In India, a big proportion of the population is still residing in rural parts which creates a huge opportunity for manufacturers to tap the rural market. Key players have already started making efforts to enter the rural market through expanding distribution networks, launching cost-effective products, and running promotional activities in rural India. Indian women choose sanitary pads based on comfort and pricing, rarely realizing the health hazards hidden in this essential product. Currently, disposable menstrual pads exhibit the most popular product type. The demand for these pads is due to the awareness campaigns led by the Central and State Governments, along with several NGOs and multinational companies. The Indian sanitary napkin market is driven by the several initiatives taken by the Government of India over the past few years, in association with several private entities and non-governmental organizations for promoting the use of sanitary napkins, especially among the underprivileged and rural women. Some of these initiatives include the Eco Femme and My Pad, Reproductive, and Child Health Program. The market is further aided by the expansion of the female workforce, which has led to enhanced decision-making and purchasing power among women. On account of this, manufacturers can target the female audience directly and, in turn, influence their purchasing behavior. Apart from this, they are also introducing organic and chemical-free variants, which is having a positive influence on the industry growth. The sanitary pads key players are coming up with marketing plans and ideas for these sanitary pads to help accelerate the market growth. The Indian market is quite huge and as per reports available, only 35% of India's requirement is manufactured in India, as of now. A huge market, great potential, and excellent profit margin are envisaged in the manufacturing of sanitary napkins in India. Covered in the report: • India Sanitary napkin • Rural Sanitary napkin • Urban Sanitary napkin Considered in the report • Geography: India • Base year: 2021-22 • Historical year: 2016-17 • Forecasted year: 2027-28 This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology: The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Kripa Shah

Kripa Shah

Senior Analyst

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Companies Mentioned

  • Aakar Innovations Private Limited
  • Procter & Gamble Co
  • BenQ India Private Limited
  • Kimberly & Clark Corporation
  • Havells India Limited
  • Johnson & Johnson Private Limited
  • Saathi Eco Innovations India Private Limited
  • Soothe Healthcare Private Limited
  • Saral Design Solutions Pvt. Ltd.
  • Redcliff Hygiene Pvt Ltd.
  • Redroom Technology Pvt Ltd.
  • Sirona Hygiene Pvt Ltd.
  • Glenmark Pharmaceuticals Ltd.

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India - Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
  • 5. India Feminine Hygiene Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Overall Market
  • 5.3. Market Share
  • 5.3.1. By Region
  • 5.3.2. By Demographic
  • 5.3.3. By Sales Channel
  • 5.3.4. By Type
  • 5.3.5. By Product
  • 5.3.6. By Company
  • 6. India Sanitary Napkin Market Outlook
  • 6.1. Market Size By Value (Urban vs Rural)
  • 6.2. Market Size By Volume (Urban vs Rural)
  • 6.3. Market Share
  • 6.3.1. By Region
  • 6.3.2. By Demographic
  • 6.3.3. By Sales Channel
  • 6.3.4. By Age Group
  • 6.3.5. By Company
  • 6.3.6. By Type
  • 6.4. Market Insights of Sanitary Napkin Market of Age Below 24 years
  • 6.4.1. Total women, Menstruating women and its penetration
  • 6.4.2. ASP, Total Usage per Cycle and Volume Contribution
  • 6.5. Market Insights of Sanitary Napkin Market of Age From 24-35 years
  • 6.5.1. Total women, Menstruating women and its penetration
  • 6.5.2. ASP, Total Usage per Cycle and Volume Contribution
  • 6.6. Market Insights of Sanitary Napkin Market of Age Above 35 years
  • 6.6.1. Total women, Menstruating women and its penetration
  • 6.6.2. ASP, Total Usage per Cycle and Volume Contribution
  • 7. Product variant Information
  • 8. Pricing Analysis
  • 9. PEST Analysis
  • 10. Trade Dynamics
  • 10.1. Import
  • 10.2. Export
  • 11. Market Dynamics
  • 11.1. Drivers
  • 11.2. Challenges
  • 12. Market Trends & Developments
  • 12.1. Start ups are booming the Indian market
  • 12.2. Banana fibre sanitary pads are on track
  • 12.3. Low penetration level of hygiene products has created opportunities
  • 12.4. Major sales are driven by NGOs
  • 13. Competitive Landscape
  • 13.1. Porter`s Five Forces
  • 13.2. Company Profiles
  • 13.2.1. Procter & Gamble Hygiene and Health Care Limited (Whisper)
  • 13.2.1.1. Company Snapshot
  • 13.2.1.2. Company Overview
  • 13.2.1.3. Financial Highlights
  • 13.2.1.4. Geographic Spread and Distribution network
  • 13.2.1.5. Business Segment & Performance
  • 13.2.1.6. Product Portfolio
  • 13.2.1.7. Key Executives
  • 13.2.1.8. Strategic Moves & Developments
  • 13.2.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
  • 13.2.3. Unicharm India Pvt. Ltd. (Sofy)
  • 13.2.4. Kimberly-Clark Lever Ltd.
  • 13.2.5. Soothe Healthcare Private Limited
  • 13.2.6. BellaPremier Happy Hygiene Care Pvt. Ltd. (Bella)
  • 13.2.7. Saral Design Solutions Pvt. Ltd (Active)
  • 13.2.8. Aakar Innovations Pvt Ltd (Anandi)
  • 13.2.9. Mediaceso Pvt Ltd(She Cups)
  • 13.2.10. Redcliff Hygiene Pvt Ltd (PeeSafe)
  • 13.2.11. Redroom technology Pvt Ltd (Sanfe)
  • 14. Strategic Recommendations
  • 15. Disclaimer

List of Table
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India-Total Women, Menstruating Women and its Penetration Overall vs Rural vs Urban (2016-17, 2021-22 & 2027-28F)
Table 4: India Feminine Hygiene market Share By Type (2016-17, 2021-22 & 2027-28F)
Table 5: India Feminine Hygiene market Share By Product (2016-17, 2021-22 & 2027-28F)
Table 6: India Feminine Hygiene market Share By Company (2016-17, 2021-22 & 2027-28F)
Table 7: India Sanitary Napkin market Share By Age Group (2016-17, 2021-22 & 2027-28F)
Table 8: India Sanitary Napkin market Share By Company (2016-17, 2021-22 & 2027-28F)
Table 9: India Sanitary Napkin market Share By Type (2016-17, 2021-22 & 2027-28F)
Table 10: Sanitary Napkin ASP, Total Usage Per Cycle and Volume Contribution Of Menstruating Women Of age Below 24 years (2016-17, 2021-22 & 2027-28F)
Table 11: Sanitary Napkin ASP, Total Usage Per Cycle and Volume Contribution Of Menstruating Women Of age below 24-35 years(2016-17, 2021-22 & 2027-28F)
Table 12: Sanitary Napkin ASP, Total Usage Per Cycle and Volume Contribution Of Menstruating Women Of Age Above 35 years(2016-17, 2021-22 & 2027-28F)
Table 13: HS Code for Sanitary Napkins Market in India 2021
Table 14: Import Duty Structure for HS Code XXXX in India 2021
Table 15: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 16: Import of HS Code XXXX in India - By Country By Value &Volume Share 2021-22
Table 17: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 18: Export of HS Code XXXX in India - By Country By Value &Volume Share 2021-22
Table 19: Influencing Factors for India Sanitary Napkins Market, 2021

List of Figures
Figure 1: India Population 2017-2021( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Feminine Hygiene Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 5: India Feminine Hygiene Overall Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 6: India Feminine Hygiene Market Share By Value, By Region,( 2016-2017, 2021-22 & 2027-28F)
Figure 7: India Feminine Hygiene Market Share By Demographic (2016-17, 2021-22 & 2027-28F)
Figure 8: India Feminine Hygiene Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 9: India Sanitary Napkin Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 10: India Sanitary Napkin Market Size By Volume 2016-17 to 2027-28F (in INR Crore)
Figure 11: India Sanitary Napkin Market Share By Value, By Region,( 2016-2017, 2021-22 & 2027-28F)
Figure 12: India Sanitary Napkin Market Share By Demographic (2016-17, 2021-22 & 2027-28F)
Figure 13: India Sanitary Napkin Market Share By Sales Channel, (2016-17, 2021-22 & 2027-28F)
Figure 14: Competitive Dashboard of top 5 players, 2021
Figure 15: Porter's Five Forces of India Sanitary Napkins Market

Market Research FAQs

Rural penetration of Sanitary napkins in India has been around 26% for the current fiscal year.

The Indian market is quite huge and as per reports available, only 35% of India's requirement is manufactured in India, as of now.

The Feminine hygiene market of India has already crossed more than INR 6000 Crore in the current fiscal year.
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india sanitary napkins market Research Report, 2022-28

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