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Stuck in time, Indian sanitary napkin market needs to turn green. ?€“ Actual Market Research
Apr, 28
2021

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Stuck in time, Indian sanitary napkin market needs to turn green. ?€“ Actual Market Research

 

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Historically women were using cloths, used rags for the menstruation period. But with an increase of awareness and to help the environment many start-ups came up with the idea of Biodegradable pads made from natural fibers like banana, pinewood pulp, etc. Biodegradable sanitary napkins are easy to decompose and they are made from natural fibers like pine foods, banana fibers, soft cotton, etc. Aannandi from Aakar innovation came up with this idea and made biodegradable pads from pine woods and also made awareness in rural India. Many NGOs also support Biodegradable sanitary napkins as they give less infection than an ordinary Sanitary napkin. It is ideally specified that after 4 to 5 hours pads should be changed to avoid any urinary or vaginal infection

The worst thing is that the female hygiene products are made partly with plastic, which doesn’t biodegrade. It’s estimated that the region is dumping one fully loaded garbage truck of plastic into the ocean every single minute. On the other hand, reusable products like menstrual cups and reusable cloth pads are great for the environment. As the region is moving towards a greener environment, the female population has been contributing their part without compromising their hygiene. The revenue from reusable is been increasing since the latter half of the decade and is expected to continue. As per report title “India Sanitary Napkin Market, overview 2026” Every year India has to decompose sanitary napkin waste more than 5000 thousand units” While merely doling out sanitary napkins without awareness and supportive infrastructure is unlikely to make any long term difference, the mere idea of what currently mass-produced pads will do to the environment is also worrisome.

Quintessential for women, sanitary napkins have to be of superlative quality, so that they don’t have to deal with leakages and discomfort. With the increasing attention, India’s government’s is paying to the issue of women’s menstrual hygiene, and the growing awareness among Indian women about sanitary napkin products, the sanitary napkin market in the country has begun to take off gradually in the years to come. In the current scenario, Indian women are now spending a lot on products that can help them stay hygienic and fresh during the menstruation period. Indian women, the especially young female generation aged between 20 and 35 become more independent than ever who never compromise with their health and hygiene during the menstruation period, which is supporting the demand growth of sanitary napkin. The increasing numbers of working women across urban India are leading to an increase in purchasing power for needy sanitary napkins. The government of India has started the 12000 Crore scheme for Indian Rural Women to distribute pads costing 1 rupee under Suvidha Yojna.

Aided by the development of organic and chemical-free variants of sanitary napkins and the rise in the number of females joining the workforce, the market is expected to witness further growth in the forecast period.