For more than two decades Instant noodles, Soup, and Pasta have marked their presence in the market by their peculiar feature and taste. Due to its convenient food package style and easy availability, people are more inclined towards it. With an increase in hectic lifestyles and consumers want something quick and tasty to fight their hunger. In earlier days pasta was dealing with limited players and market acceptance but due to aggressive marketing strategy and social media campaign pasta has achieved a fun to make breakfast with friends and families. According to the report titled- 'India Instant Noodles-Pasta-Soup Market Research Report, 2027-28' published by Actual Market Research the market is expected to grow significantly as compared to its historic growth rate of nearly 10% during the period 2016-17 to 2021-22. It’s been 3 decades since instant noodles penetrate the market of India with their easy availability and easy to use. Instant noodles firstly came in India in 1983 by Nestle Maggie with its concept 2minutes of Maggie.

With this many other companies like Capital foods, CG foods, Nissin ramen also came into the market and competing with Nestle Maggie. The category was growing robustly and therefore all the big FMCG players had their eyes set on it. Instant noodles have attracted the market by their packaging style like in cup form. we just have to add hot water to it. Because of its Instant feature and its instant connectivity with people it has captured a good chunk of the marketplace in the RTC market. The instant soup market emerged with a wide variety of soups range. Soups are also considered a healthy breakfast and a wholesome meal in itself. In western countries, soups are a highly mature category and available in various formats to suit both the evolved consumption habits as well as budget.

The market in India is dominated by dried soup formats through brands such as HUL’s Knorr. In the last few years, there has been a growing demand for healthy, quick & easy to prepare at home food options. The instant soup market has been relatively under-penetrated in India but with urbanization and rise in organized retail, rise in income, and changing lifestyles. This was driven by a growing base of ‘young’ and ‘experimental’ consumers who are ready to try western fast foods with a caution that they are affordable and that products taste continue to have a ‘desi’ flavor to it. Pasta is a universal food, rich in history, and more than ever before a symbol of healthy eating whose consumption is developing. Future economic growth continued exposure to Western cuisine through television and travel abroad and mounting demand for convenience-minded packaged food solutions among middle-class consumers could together lay the foundations for stronger consumer demand for pasta in the coming years. The key segments in the report are: • India Ready-To-Cook Market • India Instant Noodles Market • India Instant Pasta Market • India Soup Market Considered in the report • Geography: India • Base year: 2021-22 • Historical year: 2016-17 • Forecasted year: 2027-28 Segments covered in the market • By Category • By Demographic Area • By Company • By Region • By Sales Channel • By Company • By Type This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology: The information contained in this report is based upon both primary and secondary research.

Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases..