Bitterness is the new sweetness in European countries - Actual Market Research
Jul, 07

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Bitterness is the new sweetness in European countries - Actual Market Research


The European chocolate market is one of the extremely competitive with many major global players. Factors such as packaging, brand value, product variants, and cost are seen to play a major role when it comes to the purchasing decision of the region's customers. The purchase pattern shows that customers tend to pick premium chocolates from grocery & hypermarkets influenced by assortment, packing, and in-store promotional display. The European shoppers' interest is now moving towards higher chocolate having cocoa content. _x000D_
According to the report "Europe Chocolate Market By Value, By Segment (Milk Chocolate, Dark Chocolate, White Chocolate), By Application (Everyday, Premium, Gourmet, Seasonal/Gift), By Country (United Kingdom, Germany, Italy, Etc), By Sales Channel (Supermarket/ Hypermarket, Convenient Stores, Online), (Trends & Forecast), Outlook, 2025" published by Actual Market Research, the European chocolate market majorly driven by Lindt & Sprungli AG, Hershey Co., Ferrero Group, Mondelez International, Thornton, and Nestle S. A, has been growing exponentially at a CAGR of above 5% until 2019. This dominating growth was made possible by the growth from countries like Germany, United Kingdom, Italy, France, Spain, etc. The evidential medical facts of chocolate's health benefits have driven the market towards progress. The young populace of the region drives the market steadily. With such a favorable market, the chocolate fabricating industry has formed into one of the biggest food ventures. _x000D_
The significant producers of the European chocolate industry are to have an expanding opportunity for high quality and distinctive chocolates. One of the primary drivers for the market examined is product advancement and the addition of new flavors that bring in more customer segments. The customers are seen to be welcoming creative flavors. In addition, the rising interest in organic and natural chocolates would impel the interest of chocolates. Besides, developing patterns of gifting premium chocolates with custom packing for events, occasional interest also plays an important role in the region's chocolate sales.