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Organized sector will hold approx. 60% of the Indian air cooler market by 2025 - Actual Market Research
Jul, 07
2020

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Organized sector will hold approx. 60% of the Indian air cooler market by 2025 - Actual Market Research

 

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The Internet of Things (IoT) products are that, which enables the users to operate mostly through a smartphone app. The IoT-enabled air cooler can be controlled through the mobile app, IR remote, and digital control panel. Does it come with Wi-Fi and Internet-enabled operation with the mobile app and it has an intelligent sensor that can easily read the temperature and humidity of the room and gives a warning when the water level is low. IoT-enabled air cooler gives all the unique features and functions at the fingertips making the cooling experience smart and more convenient. The self-timer feature is the most convenient way to switch from the air cooler to the fan without disturbing sleep and saves electricity too. Bajaj Electricals, one of the trusted consumer durable product manufacturers, was the first company to introduce an IoT-enabled air cooler in the Indian market. Voltas has introduced 39 new SKUs of its Voltas Fresh Air Coolers this season, which is "powered by a smart humidity controller, triple filter advantage, and anti-bacterial tank" across various sub-categories such as personal, window, tower, and desert air coolers.

In India unorganized sector has a big share in the air cooler market which is around 60%-70% market share, but the unorganized sector could not provide the latest technology in air cooler hence there is a big opportunity for the organized sector to attract consumers with latest featured air coolers. Unorganized players dominate the commercial evaporative air cooler market. A commercial air cooler is a huge necessity in high-temperature regions and an effective alternative for air conditioning equipments. Product demand is also growing in the commercial segment due to its application in open-air functions where AC proves ineffective. Symphony a leading brand in air cooler has entered into the market for commercial air coolers and has launched seven commercial air cooler variants. With a rugged body and easy portability, these coolers are suitable for commercial use such as workshops, restaurants, gyms, and indoor stadiums and have an ability to run even on invertors.

According to a recently published report of Actual Market Research, "India Evaporative Air Cooler Market By Value, By Segment (Residencial, Industrial, Organized, Un-Organized), By Type (Room, Desert, Tower), Overview, 2020-2025", the organized sector is growing well and will hold approx 60% of the Indian air cooler market by the end of the year 2024-25. The new entrants are providing with a compact design with the latest technologies which include IoT (Internet of Things), touch digital control panel, multistage air purification, high-efficiency cooling pads, intelligent remote, anti-bacterial tank in several sub-categories such as personal, window, tower, and desert air coolers.