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Shrewd Brand Endorsement of Syska?€™s Personal Care Appliances results to Rise in the brand recognition - Actual Market Research.
Jun, 04
2018

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Shrewd Brand Endorsement of Syska?€™s Personal Care Appliances results to Rise in the brand recognition - Actual Market Research.

 

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The female range of personal care appliances is endorsed by Tamannaah Bhatia and Sunny Leone, while IBD India, the advertisement agency has recommended to rope Sushant Singh Rajput as the brand ambassador for the men’s range of personal grooming appliances.

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The never-ending obsession among the youth to look young and beautiful is impacting the demand for personal care appliances and this demand is expected to boost up in the future. These days, customers are very particular about their health and looks, and this is the reason behind the constant increase in the demand for these appliances. There are several appliances related to personal care that has acquired a position in the daily routine life of a person like hair dryers, hair straighteners, hair curlers, trimmers, shavers, electric toothbrushes, etc. that are gaining popularity worldwide. Among the leading players, Syska Personal Care- a division of the diversified conglomerate Shree SantKripa (SSK) Group is an emerging one.

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According the report on 'India Hair Removal Appliances Market Overview, 2018-2023' published by Actual Market Research, India overall market for hair removal appliances is anticipated to reach more than 12,000 thousand units at the end of forecast period. It has grown with a CAGR of more than 15% in value terms during review period starting from 2011-12 to 2016-17. Rapid innovations in the power-assisted technology have endorsed leading manufacturers to develop differentiated products, which results new products or variant, and pricing.

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IBD India, the advertisement agency that is associated with Syska, has played a main role in the brand’s success since its beginning and helped the company attainnewheights in a very short period of time. Syska, which is targeting the youth, has roped in Sunny Leone, Tamannaah Bhatia and Sushant Singh Rajput as its brand ambassador for its male and female category of its personal care appliances segment.

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The campaign has used Sushant’s personality and journey to stardom into a story. The TV commercial narrates an interesting story, which connects with the audience, thereby presenting Syska’s range of personal care appliances creatively. The whole campaign, which takes inspiration from the ‘young’ has been made up smartly with a jingle that can be remembered and resembled very easily.

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Major Companies

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Major companies that operate into the Personal Care Appliances market in India are Philips India Limited, Panasonic India Pvt. Ltd, Havells India Ltd, Syska Led Lights Private Ltd, Gillette India Ltd.

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Report: India Hair Removal Appliances Market Overview, 2018-2023

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Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23

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Pages: 82, Figures: 18, Tables: 5