Vietnam Sesame Seeds Market Research Report, 2030

Vietnam’s sesame seeds market is anticipated to witness significant growth by 2030 due to a combination of increasing domestic demand, rising health awareness, and government-led agricultural initiatives. Traditionally, Vietnam has relied heavily on sesame seed imports from countries like India, Nigeria, and Ethiopia, but efforts are underway to boost local cultivation. The favorable climatic conditions in regions such as the Mekong Delta and Central Highlands provide ideal environments for sesame farming, and agricultural research institutions are working on improving seed varieties for higher yield and pest resistance. This has led to a gradual rise in domestic production, which is expected to reduce import dependency over the coming decade. Alongside production, consumer preferences are evolving, with more people becoming conscious of the nutritional and functional benefits of sesame seeds, such as their high protein content, essential fatty acids, and antioxidants. Vietnamese consumers are increasingly incorporating sesame-based products into their diets, ranging from traditional dishes to modern health foods like sesame snacks and oils. Moreover, the expanding middle class and urbanization contribute to the growing demand for quality food ingredients. The market is also driven by increasing export potential, as Vietnam aims to strengthen its position in the global sesame seed trade by improving production standards and adding value through processing activities. According to the research report "Vietnam Sesame Seeds Market Research Report, 2030 " published by Actual Market Research, the Vietnam Sesame Seeds Market is anticipated to grow at more than 4.94% CAGR from 2025 to 2030. The growing health and wellness trend in Vietnam has led to a transformation in the consumption patterns of sesame seeds and related products. Awareness about the benefits of sesame seeds in supporting heart health, reducing inflammation, and providing essential minerals has boosted demand in both urban and rural areas. The food industry remains the primary consumer, incorporating sesame seeds into a wide array of products such as baked goods, confectionery, traditional Vietnamese dishes, and health snacks. Concurrently, there is a rising demand for sesame oil in the cosmetic and pharmaceutical sectors, where it is valued for its moisturizing and antioxidant properties. Organic and sustainably produced sesame seeds are gaining traction, aligning with the global consumer shift towards clean-label and eco-friendly products. Additionally, the convenience of online retail channels has expanded access to diverse sesame seed products, including specialty and imported varieties. The combined effect of these demand drivers encourages local farmers and producers to adopt sustainable cultivation practices and improve product quality. This health-centric consumption trend is expected to continue shaping the market landscape, ensuring steady growth in sesame seed usage across food, pharmaceutical, and personal care applications.

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The sesame seeds market in Vietnam can be segmented by product type into white, black, and other varieties, each with distinct applications and consumer preferences. White sesame seeds are the most commonly consumed variety due to their mild flavor, versatility, and widespread use in culinary applications such as baking, garnishing, and oil extraction. They form the backbone of both household cooking and commercial food production. Black sesame seeds, although less prevalent, are increasingly popular for their stronger taste and higher antioxidant content, often utilized in traditional medicine and premium health food products. Other sesame varieties, including brown and mixed seeds, serve niche markets or are used for specialized purposes like producing tahini and sesame pastes. There is also an emerging demand for hulled sesame seeds, which have the outer husk removed, offering a smoother texture favored in certain food preparations and processed goods. Organic sesame seed production, often overlapping with these categories, is gaining importance as consumers prioritize sustainability and health. Vietnamese producers are investing in organic farming techniques and certification processes to meet this demand, further diversifying the product portfolio. This segmentation enables the market to cater to a wide range of consumer needs, from traditional culinary uses to premium health and cosmetic products. Sesame seeds in Vietnam are used in multiple industries including food, pharmaceutical, cosmetic and personal care, and other sectors. The food industry remains the largest end-user, incorporating sesame seeds into a variety of products such as bakery goods, confectionery, snack bars, oils, and traditional dishes. The rising popularity of plant-based diets and functional foods is further increasing sesame’s role as a nutritious ingredient. In the pharmaceutical industry, sesame extracts and oils are employed in natural remedies and supplements, attributed to their anti-inflammatory and antioxidant properties. The cosmetic and personal care sector leverages sesame oil for its moisturizing and rejuvenating qualities, making it a key ingredient in skincare, haircare, and therapeutic products. Beyond these, sesame seeds find applications in animal feed and bio-based products, though these segments remain relatively small but promising. This broad application range underscores the versatility of sesame seeds and their integral role in various Vietnamese industries. As demand in these sectors grows, it will drive innovation and diversification of sesame-based products. Conventional sesame seeds currently dominate due to established cultivation methods, higher yield efficiency, and lower production costs. However, the organic segment is rapidly gaining momentum, fueled by consumer demand for chemical-free, environmentally sustainable products. Organic sesame farming in Vietnam involves avoiding synthetic pesticides and fertilizers, promoting biodiversity and soil health. This shift is supported by government incentives, training programs for farmers, and the development of organic certification frameworks. Organic sesame seeds often command premium prices, which incentivizes farmers to adopt these practices despite higher input costs and lower yields. The expansion of organic sesame products also aligns with global trends toward clean-label foods and sustainable agriculture. Consequently, the organic sesame segment is expected to grow faster than the conventional segment, expanding product offerings and attracting both domestic and international buyers who prioritize health and environmental stewardship. This bifurcation of the market allows Vietnam to cater to diverse consumer preferences while enhancing the overall quality and sustainability of its sesame seed production.

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Nikita Jabrela

Business Development Manager

The distribution of sesame seeds in Vietnam occurs through several channels including supermarkets and hypermarkets, convenience stores, online retail, and other specialized outlets. Supermarkets and hypermarkets serve as the primary distribution channels, offering a wide range of sesame seed products from raw seeds to processed oils and snacks, emphasizing quality assurance and packaging standards. Convenience stores target quick, on-the-go purchases, mainly of ready-to-eat sesame-based snacks and oils. Online retail has emerged as a rapidly growing channel, particularly among younger consumers and urban populations who seek convenience and product variety. E-commerce platforms also facilitate access to organic and specialty sesame products that might not be widely available in physical stores, thus expanding market reach. Other distribution outlets include traditional markets, ethnic grocery stores, and foodservice suppliers catering to restaurants and the hospitality sector. The diversification and modernization of distribution channels enhance product accessibility and consumer engagement, supporting the market’s growth. Investments in supply chain infrastructure, cold storage, and digital marketing further improve efficiency and transparency. The expansion of these channels will play a crucial role in driving the sesame seeds market in Vietnam, ensuring products reach a broad consumer base across both urban and rural areas. Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Sesame Seeds Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Oil Type • Vegetable Oil • Essential Oils • Mineral Oils • Others (Exotic/Specialty Oils & Blended/Functional Oils) By Application • Skin Care • Hair Care • Body Care • Others By Distribution Channel • Online • Offline (retail stores, pharmacies) • Direct sales The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.