United Kingdom (UK) Electric Bicycle (E-bike) Market Research Report, 2027

The UK is far behind Germany and the Netherlands due to a lack of infrastructure facilities and a cycling culture. However, emphasis is being placed on improving cycling lanes in Manchester's congested streets and developing e-bike rental systems while promoting cycling in an environmentally sound environment. The other factor likely to boost e-bike adoption is the alarming rise in air pollution levels in the state. The prominent cities with e-bikes in the UK are London, Manchester, and Bristol, and some narrow-lane cities like Belfast, Newcastle, and Leeds are also adopting e-bikes. More awareness around what an electric bike is, plenty of e-bike market growth is predicted thanks to a wider range of electric bike choices, from affordable, entry-level e-bikes all the way up to top-of-the-range e-bikes with longer lasting batteries and performance frames and components.

According to the report titled "United Kingdom (UK) Electric Bicycle (E-bike) Market Research Report, 2027" published by Actual Market Research (ActualMR), the e-bike market is expected to rise at a CAGR of over 15% in terms of volume. E-bikes' popularity and increased adoption is due to the less effort needed to drive them. to tackle hills without sweating and to carry extra groceries with ease and fewer hardships. In recent years, the UK government has started taking steps to enhance the adoption of e-bikes in the country. This is expected to drive the market in the country. On the other hand, the growth of bike-sharing services in the country will restrain the market's growth during the forecast period. Pedelec e-bikes are preferred for their lower prices and are also a preferred choice for health enthusiasts as they demand continuous body motion. Newer generations of pedal-assisted e-bikes also incorporate features like fitness and GPS tracking, speed, and battery status, among others. In recent years, several UK-based startups have evolved with a focus on pedal-assisted propulsion. Also, several players have launched their pedal-assisted e-bikes in recent months. E-bike cargo delivery systems are on the rise in the UK as they are cost-effective, can carry loads and emit zero emissions into the environment. They require low maintenance and less effort for the rider. Lithium-ion batteries have not only propelled the electric car market but also the electric bicycle market in recent years. The e-bike cannot be over 250 watts, and a maximum speed of 15.5 mph is allowed.

With fossil-fuel modes of transport well outdated and the infrastructure looking a lot different by 2050, e-bikes could be a popular alternative to cars. As battery technology improves to the point where a charge is only needed once a week or less, and manufacturing costs fall thanks to automation, e-bikes may become just as prevalent as pedal-powered bikes. Furthermore, local authorities stride to create more cycling routes, resulting in improved environments for riders. A much bigger turning point comes into effect: the government’s plan to completely ban the sale of new petrol and diesel cars by the end of the 2020s. This move towards electrification, along with many stricter pollution rules within towns and cities, could see the bike become a key mode of transportation. In addition, as of late 2020, the UK government is considering plans to subsidise the purchase of electric bikes, which could see prices for consumers drop by up to a third. The support will likely be aimed at increasing use by commuters in work clothing as well as older and less fit riders. With the stimulus of a national incentive, the influence and impact of both government and industry can be increased. Also, with the high purchase cost of e-bikes, these financial incentives are expected to propel the growth of the market in the country in the years to come.

In addition, with e-bikes being more expensive than normal bicycles in the UK, where government subsidies are not yet fully realized, the cost of owning an e-bike is higher. Also, with the high maintenance and ownership costs of e-bikes, bike sharing is being sought as a preferable option in the country. Bicycle rental in London has just become a lot more fun with our electric bicycle hire.

According to the Director of the Bicycle Association, many people still don’t know just how good modern e-bikes are. Lack of awareness of how e-bikes work and what their benefits are, as well as little opportunity to trial the experience, means that sales are not seeing the same increase as traditional pedal bikes. To increase sales of e-bikes, companies or brands should provide customer incentives like cash-back deals or discounts, to offer reassurance to customers for their valued e-bike purchase and gain customer confidence. Enhance sales promotion of e-bikes with free trials to increase adaptability. Also, manufacturers need to address the unique challenges in the market by using innovative promotional campaigns.

COVID-19's Impact:
With the outbreak of the pandemic COVID-19, the demand for e-bikes has increased suddenly in the country, and the government is also supporting the demand by investing in the infrastructure of e-bikes to encourage people to purchase more e-bikes. The second-hand e-bike market boomed during the pandemic due to supply chain and logistics halted processes. It also promoted the servicing market for these e-bikes, as new ones were not available easily due to lockdowns. These shop owners also up-cycled the old e-bikes and sold them to lure in the advantage of the pandemic.

Considered in the Report
• Geography: UK
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Aspects covered in this report
• UK E-bike market with its value, volume and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Propulsion Type
• Pedal Assist
• Throttle

By Class Type
• Class 1: Pedal Assist
• Class 2: Throttle on Demand
• Class 3: Speed Pedlec

By Application
• City/Urban
• Trekking (E-mountain Bikes/e-MTB)
• Cargo
• Others (Speed e-bikes, Foldable, Fat Bicycle)

By Battery Type
• Lithium-ion Battery
• Lead-acid Battery
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning. Post this we have started doing primary calls to industry people by equally segmenting in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry manufactures, consultants, Key vendors related to E-bike industry. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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