United Kingdom (UK) E-cigarette Market Research Report, 2028

The growing number of people attempting to stop smoking is a significant e-cigarette market trend in the United Kingdom that is projected to have a beneficial impact in the future years. Consumers attempting to quit smoking prefer e-cigarettes to traditional cigarettes, which is the primary driver of the market. To quit smoking, most people use e-cigarettes. The number of adults who smoke in the UK has fallen over the last five years and is predicted to continue to fall during the projection period. On the other hand, the number of people using e-cigarettes in the UK is growing. In December 2017, Public Health England started a smoking cessation campaign that featured one-on-one counseling, stop-smoking aids, an app, social media, and SMS support. The campaign also featured a website that highlighted e-cigarettes as a possible option to help people quit smoking. British American Tobacco Plc., Imperial Brands Plc., Innokin Technology Ltd., J WELL France Sarl, Japan Tobacco Inc., JUUL Labs Inc., Pax Labs Inc., Philip Morris International Inc., Shenzhen IVPS Technology Co. Ltd., and Shenzhen Kanger Technology Co. Ltd are some of the major companies in the market. Joyetech, Eleaf, Wismec, and TECC are the leading brands in UK E-cigarette Market. According to the research report, “United Kingdom E-cigarette Market Research Report, 2028” published by Actual Market Research, the market is projected to add USD 6.38 Billion by 2028. In terms of Product Type, the Modular Devices category held the largest market at around 50% in 2022. The key element driving the category is the devices' high-level customization ability to integrate multiple functionalities and components. These elements and components, depending on individual preferences, alter the flavor and volume of vapor produced by the device. The regular organizing of Vaping events, including Vape conferences and contests, increases the need for modular devices. Furthermore, the Next Generation e-cigarette category is predicted to develop significantly throughout the projection period due to features such as portability, lightweight, and discretion. Because of their popularity among teenagers, flavors such as Tobacco and Botanical account for more than 45% of the overall market share. Fruit Flavour is expected to develop quickly during the forecast period due to rising consumer demand, particularly for the taste of real fruits. The safety of e-cigarettes in comparison to conventional tobacco products is fuelling the rise of the e-cigarette market in the United Kingdom. E-cigarettes provide nicotine without the use of tobacco. As a result, they are regarded less hazardous and safer alternatives to traditional cigarettes. To lessen the aftereffects of smoking, smokers in the United Kingdom are converting to e-cigarettes. Furthermore, numerous players are working to reduce the nicotine level of their products. During the projection period, the modular e-cigarettes sector will see significant market share growth. Because of their widespread availability in various markets, these cigarettes are in high demand, and this demand is likely to rise during the forecast period. During the projection period, the cost-effectiveness of e-cigarettes will fuel segment expansion. The presence of replacement goods will pose a challenge to the UK e-cigarette industry. Cigarettes, nicotine patches, nicotine suns, nasal sprays, inhalers, chewing tobacco, and lozenges are a few examples of these replacements. Many people are attempting to quit smoking by experimenting with different nicotine products. This will raise demand for alternative nicotine products, which would have a negative impact on market growth throughout the projection period.

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As per the World Bank, the United Kingdom has a population of 67.3 million people in 2021, 33.25 million of whom are men and 34.05 million of whom are women. The majority of the population (422.7 million) is between the ages of 15 and 65. Country regions have 10.8 million people, whereas metropolitan areas have 56.5 million. The UK has a GDP of 3.19 trillion USD in 2021, an inflation rate of 2.5 percent, and a per capita income of US$47,334.4, according to the World Bank. More statistics show that by 2021, 95% of smokers and 93% of the general population had heard of e-cigarettes. In comparison, 49% of respondents answering to the same question in 2012 were aware of e-cigarettes. The number of e-cigarette users increased from roughly 700,000 in 2012 to 3.6 million in 2019 and then fell to 3.2 million in 2020 before rising again to 3.6 million in 2021. In 2021, the highest ages for current e-cigarette use are 35-44 year-olds (10.1%), 45-54-year-olds (8.6%), and 25-34-year-olds (8.1%). Young adults aged 18-24 have the lowest rate of Vaping at 5%, followed by those over 55 at 5.4%. Those who identify as male (8.1%) are slightly more likely to use e-cigarettes than those who identify as female (6.2%). E-cigarette use is mostly limited to current and ex-smokers, with little use among never smokers. Only 2.4 million of the 3.6 million current vapers are ex-smokers, 1.1 million are current smokers, and 200,000 have never smoked. The fraction of current electronic cigarette users who consume tobacco has decreased with time, while the proportion of ex-smokers has increased. In 2021, 64.6% of current vapers were ex-smokers, with the remaining 30.5% also smoking (dual users). In 2015, the minimum age of sale for e-cigarettes was raised to 18, making it illegal to sell or buy e-cigarettes containing nicotine to anybody under the age of 18. 18 The EU Tobacco Products Directive established a regulatory framework for e-cigarettes in the United Kingdom on May 20, 2016. Since that date, it has been illegal to advertise or promote electronic cigarettes and refill containers, either directly or indirectly, on a variety of media channels, including television, radio, newspapers, and magazines. Only point-of-sale advertising and other local advertising, such as billboards, are still permitted. In May 2016, the TPD's new product guidelines for electronic cigarettes created a notification requirement for makers and importers. 20 Non-compliant securities were allowed on sale for a further year until 20th May 2017. The offline distribution channel, which comprises retail establishments, held the largest market share. E-cigarettes were previously available in retail venues such as Vape shops and gas stations. These stores helped clients choose from a variety of gadgets and e-liquids. Furthermore, Vape shops that allow customers to try out and test these devices before purchasing them are likely to increase retail store segment development throughout the forecast period. The increased sales opportunity for e-cigarettes via online channels prompted suppliers to strengthen their online purchase processes in terms of security and dependability, hence increasing demand for these items online. With the increasing popularity of Vaping devices, flavor and fragrance vendors are releasing a wide range of e-liquids in order to attract customers. Different flavors, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavoring substances are luring a large number of consumers to adopt these e-cigarette devices.

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Nikita Jabrela

Business Development Manager

Covid-19 Impact: Due to the COVID-19 pandemic, the UK e-cigarette market witnessed a sharp decline. The pandemic forced people to pay attention to their health and quit habits like smoking in order to tackle this situation. Thus, it impeded the demand for e-cigarettes throughout the pandemic period. Further, retail stores and outlets also stopped offering their products in order to abide by the government rules, which hampered the growth of the e-cigarette market. On the contrary, the ease of lockdown restrictions has led to increasing the sales of e-cigarettes like before. Considered in this report • Geography: United Kingdom • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • United Kingdom E-Cigarette market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product • Modular E-Cigarette • Rechargeable E-Cigarette • Next-Generation E-Cigarette • Disposable E-Cigarette • Others By Flavour • Tobacco • Botanical • Fruit • Sweet • Beverage • Others By Battery Mode • Automatic E-cigarette • Manual E-cigarette By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.