UAE Feminine Hygiene Market Research Report, 2027

Trends in the UAE Menstrual Hygiene There has been a growing focus on menstrual hygiene management in the UAE, with increased awareness campaigns and initiatives aimed at providing access to affordable and sustainable menstrual products. Menstrual cups and reusable cloth pads have gained popularity as eco-friendly alternatives to disposable products. The UAE has seen a rise in the availability and diversity of feminine care products, including organic and natural options. Many brands are introducing products with specific features such as pH balance, skin-friendly materials. Efforts have been made to enhance the accessibility and discreetness of feminine hygiene products. Vending machines offering sanitary pads and tampons can be found in public restrooms, shopping malls, and other facilities, making it easier for women to access these products when needed. With the growth of e-commerce, many women in the UAE are opting to purchase feminine hygiene products online. Online platforms provide a convenient and discreet way to access a wide range of products, and they often offer home delivery services. Islamic teachings emphasise the importance of cleanliness and hygiene. This influence is reflected in the practises of many women in the UAE, who prioritise personal hygiene, including proper washing and cleanliness during menstruation. The UAE is known for its modern infrastructure and amenities. Public restrooms in malls, hotels, and other public spaces are well-maintained, clean, and equipped with proper facilities for women, including sanitary disposal bins and vending machines for feminine hygiene products. The UAE government and various organisations actively promote awareness campaigns and educational programmes to inform women about maintaining proper hygiene practises, including menstrual hygiene. These initiatives aim to break the taboo around menstruation and provide women with the necessary knowledge and resources. According to the research report " United Arab Emirates Feminine Hygiene Market Research Report, 2028," published by Actual Market Research, The United Arab Emirates Feminine Hygiene market was valued at above USD USD 160 Million in 2021. There is a growing interest in sustainable alternatives to disposable feminine hygiene products in the UAE. Menstrual cups and reusable cloth pads have gained popularity among environmentally conscious women as eco-friendly and cost-effective options .Advertisements and marketing campaigns for feminine hygiene products often emphasize discretion and modesty to align with cultural sensitivities Feminine hygiene products, including sanitary pads and tampons, are widely available in supermarkets, pharmacies, and convenience stores throughout the UAE. Online shopping platforms also offer a convenient way to purchase these products and have them delivered discreetly. Female Empowerment The UAE has been working towards women's empowerment, including promoting women's health and well-being. Efforts are being made to ensure that women have access to proper hygiene facilities, education, and resources to maintain their health and hygiene.In the UAE, various companies offer a range of feminine hygiene products. Always (Procter & Gamble) Kotex (Kimberly-Clark) ,Stayfree (Johnson & Johnson)Whisper (Procter & Gamble)Libresse (Essity) Tampax (Procter & Gamble)o.b. (Johnson & Johnson) DivaCup, Lunette,Saalt, Carefree (Johnson & Johnson)Kotex (Kimberly-Clark), Intimate Hygiene Wipes.

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According to Survey About 83% of women in the GCC region attributed problems such as rashes, sensitivity, irritation, low absorption and side leakages to the use of ordinary, conventional sanitary pads that are widely available in the market. Additionally, 78.6% of women in the region said they frequently suffer from infections and other feminine hygiene related sanitary problems during or after menstruation. Feminine hygiene in the UAE is the focus on sustainability and eco-friendly alternatives. There is an increasing interest in reusable and eco-conscious options for feminine hygiene products, such as menstrual cups and cloth pads. This shift towards sustainable choices reflects a growing awareness of environmental impact and a desire to reduce waste. Many women in the UAE are actively seeking out these alternatives, not only for their environmental benefits but also for their cost-effectiveness and long-term convenience. Furthermore, the UAE has seen the emergence of local initiatives and businesses dedicated to sustainable feminine hygiene products. These initiatives aim to provide women with accessible and affordable options that are also gentle on the environment. Through these initiatives, there is a growing sense of empowerment and choice for women in terms of their feminine hygiene practices, as they can opt for products that align with their values and sustainability goals. Large retail chains, such as Carrefour, Lulu Hypermarket, and Spinneys, often have dedicated sections for personal care products, including feminine hygiene items. These stores offer a wide range of brands and product options, making it convenient for women to purchase their preferred products during regular grocery shopping. The culture surrounding feminine hygiene in the UAE is evolving, with a shift towards sustainability and eco-conscious choices. Reusable alternatives like menstrual cups and cloth pads have gained popularity, reflecting a desire to reduce waste and embrace more environmentally friendly options. This trend aligns with the UAE's commitment to environmental sustainability and its efforts to promote a greener future. Influencers, healthcare professionals, and government initiatives play a significant role in influencing female hygiene practices and raising awareness about maintaining proper hygiene. By combining cultural values, modernization, and a focus on women's health and well-being, the UAE continues to shape a culture of female hygiene that promotes cleanliness, accessibility, and personal choice. Considered in this report: • Geography: United Arab Emirates • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Kripa Shah

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Aspects covered in this report: • United Arab Emirates Feminine Hygiene market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product Type • Sanitary Pad • Tampons • Panty Liner • Menstrual Cup • Internal Cleansers ,Disposable Razors & Blades By Type • Disposable • Reusable

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By Sales Channel • Supermarkets and Hypermarkets • Pharmacies • Convenience Stores • Online • Others (Specialty Stores, Hospitals) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.