South Korea Personal Care Wipes Market Research Report, 2030

Personal care wipes have become an integral part of daily hygiene routines across the globe, and the South Korean market is no exception. These wipes offer convenience, portability, and hygiene, addressing the increasing demand for products that facilitate on-the-go cleaning and skin care. As consumer awareness of personal hygiene and skin health continues to rise, the demand for personal care wipes in South Korea has expanded significantly. The evolution of the personal care wipes market in South Korea has been closely linked to the country’s rapid development in consumer goods and personal care products. Historically, the South Korean personal care wipes market has evolved alongside the nation’s advancements in technology, consumer goods, and beauty industries. Initially, these products were designed for basic hygiene purposes, with baby wipes and antibacterial wipes leading the charge. However, as the South Korean beauty industry gained global prominence, personal care wipes began to diversify, with formulations targeting specific skincare needs, such as facial cleansing and moisturizing. The market's evolution reflects South Korea’s role as a global leader in beauty innovation, particularly in the skincare domain, where the demand for multifunctional and high-performance products continues to grow. Over time, these wipes have not only met hygiene demands but have also become an essential part of South Korea’s beauty routines. The regulatory landscape in South Korea plays a crucial role in shaping the personal care wipes market. Manufacturers must adhere to guidelines set forth by the Ministry of Food and Drug Safety (MFDS), which oversees the safety and quality of consumer products, including those designed for skin contact. Compliance with these regulations is essential for market entry and product approval. Additionally, South Korea has introduced various incentives to encourage sustainable production practices, including subsidies for eco-friendly products. However, these policies also impose certain restrictions, such as limitations on the use of harmful chemicals and requirements for detailed product labeling. According to the research report, "South Korea personal care wipes Market Research Report, 2030," published by Actual Market Research, the South Korea personal care wipes market is expected to reach a market size of more than USD 410 Million by 2030. From an industry perspective, key developments between 2021 and 2022 reflected a significant shift towards sustainability and regulatory compliance. South Korean manufacturers have increasingly adopted eco-friendly materials, including biodegradable fibers and recyclable packaging, in response to rising consumer concerns about environmental impact. Government regulations also intensified, ensuring that personal care products meet stringent safety and environmental standards, which prompted manufacturers to innovate and enhance product offerings. In addition, the market witnessed heightened interest in products that cater to specific skin types and personal needs, such as wipes designed for sensitive skin or with anti-aging properties. South Korea benefits from a strong manufacturing base and efficient production capabilities, bolstered by its advanced chemical and textile industries. The availability of raw materials, particularly nonwoven fabrics and natural fibers, supports the growth of the personal care wipes industry. The country's strategic location within Asia also positions it as an export hub for neighboring markets, such as Japan, China, and other APAC nations. Trade patterns reveal that South Korea's export potential is robust, with products designed to meet regional preferences for hygiene and skin care. Domestic production capabilities, along with a focus on automation and sustainable manufacturing practices, help ensure cost-effective production processes and scalability. Over time, the market evolved, with consumer preferences shifting toward wipes that focus on personal hygiene and skin care, rather than just disinfectant properties. This shift was compounded by economic uncertainty, which led to price sensitivity, prompting manufacturers to offer more budget-friendly options while maintaining product efficacy and quality.

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The personal care wipes market in South Korea is varied, featuring a range of product categories that address the specific needs of consumers. Major segments encompass baby wipes, hand and body wipes, facial and cosmetic wipes, flushable wipes, and others. These categories illustrate the evolving consumer lifestyles, hygiene priorities, and the increasing demand for convenience. Baby wipes constitute one of the most commonly used forms of personal care wipes in South Korea. These wipes are tailored for sensitive baby skin and are often promoted as hypoallergenic, gentle, and devoid of harsh chemicals. The growing awareness surrounding baby care and a preference for convenient alternatives in baby hygiene continually enhance the demand for baby wipes. These products are vital for parents and caregivers and come in various sizes and formulations, frequently enriched with natural components such as aloe vera and chamomile. Hand and body wipes have emerged as a vital component of personal care routines in South Korea. These wipes are mainly utilized for quick refreshment and hygiene, particularly in public environments or while traveling. With the heightened emphasis on hygiene, especially following the COVID-19 pandemic, hand sanitizing wipes and body wipes have experienced increased demand. These wipes are typically infused with moisturizing agents and antibacterial properties, rendering them appropriate for a broad spectrum of users. Facial and cosmetic wipes enjoy significant popularity in South Korea, renowned for its skincare culture and beauty-oriented consumer behavior. These wipes serve the purpose of cleansing, makeup removal, and skin refreshing. Many of these wipes are crafted with soothing and nourishing ingredients, such as green tea, vitamin C, and hyaluronic acid, in line with the Korean skincare trend. The appetite for high-quality, skin-friendly facial wipes remains on the rise among beauty-focused consumers. Flushable wipes are gaining traction, particularly among consumers in pursuit of convenient, eco-friendly, and hygienic alternatives. The distribution network for personal care wipes in South Korea is defined by various channels that respond to the increasing demand for convenience, quality, and accessibility. The main distribution channels consist of online sales, supermarkets/hypermarkets, pharmacies, and specialty stores, each playing an essential role in reaching a varied consumer audience. Online sales have emerged as the leading distribution channel in South Korea, motivated by the nation’s high internet usage, convenience, and technologically adept consumers. E-commerce platforms such as Coupang, Gmarket, and 11st offer easy access to a broad array of personal care wipes, enabling consumers to shop from home and receive products swiftly. Online shopping allows buyers to compare prices, read reviews, and discover discounts, rendering it an appealing choice. Moreover, online-exclusive promotions and subscription options further propel the expansion of online sales in the market. Supermarkets and hypermarkets remain crucial channels for personal care wipes in South Korea. Major retail chains like Emart, Lotte Mart, and Homeplus provide a wide selection of personal care wipes. These establishments serve a diverse demographic, from those prioritizing budgetary constraints to consumers looking for premium options. Shoppers enjoy the convenience of acquiring personal care wipes alongside other everyday items. Furthermore, promotions, bulk offerings, and competitive pricing enhance the attractiveness of supermarkets and hypermarkets as significant retail outlets. Pharmacies serve as a vital distribution channel, especially for consumers pursuing specific skincare products or medical-grade wipes. Chains such as Olive Young, Watsons, and Lotte Pharmacy carry a variety of wipes that address sensitive skin, hygiene requirements, and health issues. These outlets frequently stock wipes featuring dermatologically tested formulations, alcohol-free alternatives, or special designs for purposes such as infant care or incontinence. Pharmacies are a reliable source for consumers in search of health-focused or premium wipes. Specialty stores, particularly those dedicated to beauty and wellness, significantly contribute to the distribution of high-end personal care wipes. The packaging of personal care wipes in South Korea plays a vital role in shaping consumer buying choices, as it impacts convenience, portability, and perceived value. The market is mainly divided into individual packs, travel packs, and bulk packs, with each type of packaging addressing varying consumer preferences and requirements. Individual packs of personal care wipes rank among the most favored packaging options in South Korea. These packs provide convenience and portability, making them perfect for regular activities, such as facial cleansing, baby care, and quick hand sanitization. Individual packs generally hold a limited number of wipes, appealing to consumers who seek a compact choice for personal use or for stashing in their bags or vehicles. This packaging is suited for individuals who prioritize convenience and hygiene while on the move. The individual packs frequently include resealable closures to preserve the moisture and freshness of the wipes. Travel packs are specifically created for consumers who are frequently on the go or for those who require a compact and portable personal care solution while traveling. These packs are more compact than individual packs, facilitating easy transportation in a purse, backpack, or suitcase. Travel packs are particularly favored by younger consumers, working professionals, and frequent travelers who appreciate hygiene and convenience. They are usually promoted as an essential item for quick touch-ups and refreshing during travel, which further boosts their demand in the market. Bulk packs, which consist of a greater quantity of wipes, are preferred by families, businesses, or consumers who regularly use personal care wipes in larger amounts. These packs offer better value for money and are generally utilized for household cleaning, baby care, or industrial purposes. Bulk packs commonly feature a dispenser or flip-top lid for easy access to wipes and are ideal for long-term usage. They are especially favored in supermarkets and hypermarkets, where shoppers search for economical options for daily use. Considered In the Report • Historical year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecasted year: 2030

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Nikita Jabrela

Business Development Manager

By Product • Baby Wipes • Hand and Body Wipes • Facial & cosmetic wipes • Flushable wipes • Others By Distribution Channel • Online Sales • Supermarket/Hypermarket • Pharmacy • Specialty Stores By Packaging • Individual Packs • Travel Packs • Bulk Packs

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The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.