Oral health is a major determinant of general health, nutrition, and quality of life. Furthermore, oral cancer and infection, periodontal diseases, tooth decay, tooth loss, and other facial issues that affect a person's ability to bite and chew should be avoided. However, in South Africa, the oral illness remains a public health issue and a severe burden, frequently resulting in pain and tooth loss. South Africa, poses a significant economic risk due to rising demand for public health cares. Despite the importance of oral health to overall health and quality of life, it remains one of the most neglected components of health in the majority of underdeveloped countries, including South Africa. Oral health disparities continue to expand, particularly among the poor and vulnerable, which bear the heaviest burden of oral diseases. Furthermore, there is a general dearth of oral health facilities and workers, which is worsened by the country's unequal distribution of dental services. To make matters worse, the country's high incidence of infectious diseases such as HIV and tuberculosis has an impact on financial priorities, lowering the availability of funds for oral health issues. According to the report, "South Africa Oral Care Market Research Report, 2028," published by Actual Market Research, the market is anticipated to add USD 0.17 Billion by 2028. Rapid urbanization is occurring. Improved purchasing power and increasing advertising of naturally sourced products have raised awareness in South Africa about the benefits of organic personal care products, especially dental care products. Consumer purchasing behavior is turning toward eco-friendly, natural, organic products as a result of the COVID-19 epidemic. Manufacturers are developing novel items, such as bamboo brushes and vegan toothpaste, to capture customers' attention, which helps enhance brand awareness and customer loyalty, as well as prevent oral diseases and promote oral cleanliness. Because of the ease of having all products in one location and a large range at the same time, supermarkets and hypermarkets dominate the South African Oral Care Market. The main hypermarkets and supermarkets in South Africa are Shoprite Holdings, Spar Group, Pick & Pay, and Woolworths Holdings Limited. There has been a great surge in internet usage and the use of e-commerce websites to obtain things such as Oral Care Products in recent years. The market is attracting Carrefour, Walmart, Amazon, and other well-known vertical experts. South Africa's most recent National Oral Health Survey was done over a decade ago. Aside from the services offered, no continuous oral health surveillance data is currently being gathered. There are very few existing school-based oral health programs in the country, and unfortunately, there is little monitoring and evaluation of these efforts, resulting in little understanding of their success. These issues create serious concerns regarding the veracity of what is now known about the state of oral health in the country and, as a result, whether resource allocation is reasonable. Evidence suggests that dental public health professionals are the driving force and critical experts in efforts to enhance community oral health. The existing measures, such as National Health Insurance (NHI) and the School Health Policy, give a good platform for these experts to be utilized most effectively. According to the findings of the most recent National Oral Health Survey (1999-2002), 45-60% of South African youngsters require dental decay therapy. 80% of youngsters in the Western Cape Province alone required dental care. Furthermore, 32% of children require orthodontic therapy as a result of premature teeth extractions. The vast majority of adolescents and adults have gingivitis and periodontal disease. Because of the high prevalence of HIV/AIDS, many infected patients also have oral HIV-associated lesions. Dental caries is the most common oral illness in South Africa, affecting about 60% of six-year-olds. The majority of cavities are untreated (45-60%), and despite school fissure sealant initiatives, it appears that six-year-olds continue to have a significant prevalence of caries. Despite an increase in the number of health staff, the disease load has continued to climb in recent years. This could be due to urbanization, which has been linked to an increase in sugar consumption, an increase in the country's population of young children, and a lack of clinical care in some areas. Much of this disease burden might be addressed by dental therapists and oral hygienists providing appropriate oral hygiene instructions, fluoride treatments, and fissure sealants. As per World Bank, South Africa has a population of 60.04 million people in 2021, with 29.56 million men and 30.48 million women. Twenty million people are under the age of 14, and 34 million are between the ages of 15 and 64. There are 8.2 million urban residents and 1.26 million rural residents. According to the World Bank, South Africa's GDP in 2021 will be USD 419.95 billion, with an inflation rate of 6% and a per capita income of US$6,994.2. One of the driving drivers for the South African oral care industry is the rise in oral illnesses among children and adults. Recent Developments: •In April 2021, Colgate launched recyclable toothpaste in South Africa. Made from number two high-density polyethylene (HDPE), the new tubes will contain one of three Colgate Naturals toothpaste, including its charcoal, hemp seed oil, and aloe Vera variants of toothpaste. The new tube is one of Colgate’s endeavors to move to recyclable and reusable plastic toothpaste packaging by 2025. Companies are moving towards environmental sustainability. Covid - 19 Impacts: COVID-19 has had no impact on the South African oral care market because several products, such as sensitive toothpaste, are required on a daily basis. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, resulting in an increase in demand. There has been an increase in consumer demand for toothpaste brands such as Colgate, Sensodyne, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales. Considered in this report • Geography: South Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South Africa Oral Care market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Toothpaste • Toothbrushes & Accessories • Mouthwash/Rinses • Dental Products & Accessories/Ancillaries • Dental Prosthesis Cleaning Solutions • Others By Distribution Channel • Supermarkets & Hypermarkets • Convenience stores • Pharmacies • Online stores • Other distribution channels By Age Group • Adults • Kids • Infants By Application • Home • Dentistry The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.