South Africa Lawn Mower (Robotic, Walk behind, Ride on) Market Research Report, 2027

A lawn mower, also termed a "mower" in short, is mainly a mechanical machine that utilises one or more blades attached to it, which are revolving in nature and used in the cutting of a grass surface to an even height. The cutting blades are mechanically connected to wheels, and when the mower moves ahead, these blades spin to cut the grass on a lawn. The lawn mowers in conventional times worked basically through muscle power. However, nowadays they have small internal combustion engines, plug-in electric motors, or Li-ion batteries. Most house owners and property managers know the difficulties being faced in maintaining the lawns throughout the years, especially in dry summers where there are lots of sand patches and lawn mowers are used in that case of maintenance of lawns all year round. Lawn mowers are basically of two major types: rotary mowers and reel/cylinder mowers. Reel mower blades work like scissors on the lawn. These need regular sharpening of blades as the inability to do so would lead to ineffectively cut grass, which would make the grass more susceptible to diseases. A rotary mower is usually a powered one that makes use of rotating blades to cut the grass on the lawn. Lawn mowers are considered to be one of the important types of machinery for yard maintenance, and they range from simpler ones that consist of handlers attached to them so that operators can work from behind by walking and controlling the manoeuvre to highly advanced robotic lawn mowers with various technologies integrated into them.

Factors like a shift from manual to automated tools, the development of green spaces and green roofing technology, and the government's providing several fleet funding schemes for promoting increased usage of environment-friendly outdoor garden equipment, along with supportive policies for manufacturers, are responsible for inclined market growth in the region.

According to the report titled "South Africa Lawn Mowers Market Overview, 2027", published by Actual Market Research, the lawn mower market in the South African region is forecasted to rise at a compound annual growth rate of 7.35% during the forecast period of 2022–2027. In the entire Middle East and African region, South Africa holds a dominant position in the market share for lawn mowers, and in future years it is forecasted to account for the maximum market share in that region. Gardening and lawn mowing activities saw an increase in demand as many people took up gardening as a hobby during lockdowns, which fuelled the growth of the lawn mower market as they are the major components responsible for well-maintained lawns. Tandem Industries for lawn mowers is a major manufacturing company that has a great presence in the South African region. Moreover, global players such as Dennis Mowers have their own dedicated presence there. There are many suppliers, like Honeydew lawn mowers, who are selling lawn mowers for the global giant companies like Stihl, along with lawn mowers from local manufacturers like Tandem. Recent developments such as the launch of Ceora lawn mowers by Husqvarna for small residential as well as large commercial spaces with integration with advanced technologies like AI and IoT are going to stimulate the market for lawn mowers in emerging economies like South Africa.

The walk-behind lawn mower is estimated to have a higher market share during the forecast period due to its simpler structure and functionality. Due to the increased effort these mowers require, they’re best kept aside for small lawns that are no more than half an acre in size and owners who don’t mind the exercise this entails. Walk-along mowers are versatile and come in more variations than ride-on mowers, with qualities and features for every budget. Ride-on mowers are mainly suitable for larger lawns of a few acres in size. They are basically of a gas-powered nature, as they can keep you going for longer without the need for a fill-up. The other types are robotic ones, which grow at the fastest rate among the product types due to the recent developments in technology and the availability of facilities like GPS in them. The residential segment is anticipated to have a higher market share due to increased urbanisation and to increase the aesthetic appeal of the property, which will lead to higher adoption of walk-behind lawn mowers and robotic lawn mowers, especially for smaller areas. Higher construction and infrastructure activities in government and other private commercial properties, along with increased penetration of outdoor sports like cricket, rugby, golf, and football, have fuelled the market for lawn mowers in the commercial segment.

Based on the fuel types, gas-powered lawn mowers are estimated to have a larger market share during the forecast period by holding more than 42%. However, due to rising carbon emissions and environmental pollution from these types, alternative fuel options such as propane-powered lawn mowers for larger lawns and electric and battery ones for smaller to medium-sized lawns are witnessing a significant surge. Moreover, manual-powered mowers are also expected to grow despite being the conventional ones in the residential sector as lawns are not very large and they can easily be handled with them with even less physical exertion.

The rear-wheel-drive type segment accounted for the maximum market share of more than 68% during the estimated period. AWD types are expensive and suited for uneven, sloppy terrain as they make use of all four wheels that are grounded on surfaces that maintain their balance. FWD types are suited for flat surfaces and not for sloppy terrain, but they are quite cheap. This leads to higher growth of RWD types as they are not very cheap nor very costly and they are suited to a variety of surfaces with traction benefits. Standard blades are also referred to as 2-in-1 blades that have the ability to cut and discharge or clip the grass into the bag. However, increasing awareness and adoption of mulching blades regarding their added advantages of soil fertility is anticipated to hamper their market during the forecast period, with an increasing trend being observed for mulching blade lawn mowers.

There have been noteworthy impacts of the COVID-19 pandemic like the sudden announcement of lock-downs led to disruption in the supply chain as the production was halted in factories, and moreover, there was no communication about the opening of these lockdowns among the nations due to the transportation sector also being halted, which further led to zero imports and exports of products and services. There were some positive impacts also, such as the lawn mower industry witnessing a positive impact on demand across all countries amid the pandemic. However, by the end of that year, to recover from that phase, manufacturing activities with increased investments were started in full swing owing to increased demand for gardening activities during COVID pandemic times. Changes in consumer preference due to lockdown and "work from home" situations have boosted the demand for lawn mowers in the Middle East & Africa region.

Considered in this report.
• Geography: South Africa
• Historical year: 2016
• Base year: 2021
• Estimated year:2022
• Forecast year: 2027

Aspects covered in this report
• South Africa lawn mowers market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Five force models.
• Top-profiled companies
• Strategic recommendation

By Product type in the report
• Walk behind lawn mowers
• Ride-on lawn mowers
• Robotic lawn mowers
By End-User type in the Report
• Residential
• Professional Landscaping services
• Golf Courses
• Government and others

By the Fuel type in the report.
• Manual-powered
• Gas-powered
• Propane-powered
• Electric corded
• Electric-cordless

By Drive type in the report
• All wheel drive (AWD)
• Front wheel drive (FWD)
• Rear wheel drive (RWD)

By Blade type in the Report
• Cylinder Blade
• Standard Blade
• Mulching Blade
• Others (Lifting Blade)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases and annual reports of companies, analyzing government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. After this, we have started making primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.