Sugar confectionery is the ultimate mood-lifter, an easy and quick pick-me-up, and a way to share joy with family and friends. Whether it’s a single-serve treat picked up when refuelling or a shared bag of lollies for those at home, confectionery is the indulgence of choice for many. Sugar confectionery is rich in sugar (sucrose, glucose syrup, or invert sugars) that is either boiled or fondant (sugar crystals). Colours, flavours, or preservatives are added to make them more delectable. Hard boiled sugar confectionery can be classified as hard-boiled sweets, plain mints, caramel or taffy, chewy, novelty, liquorice, sugar-free, lozenges, nuts, coconut or marshmallows. Chewy candies are the most loved sugar confectionery as they give the mouth a workout and are an extremely tasty treat. It can be chewed on for hours, is sweet and has a soothing effect on the mouth and mind. The chewy confectionery product contains oxidised starch, optionally in combination with a gum such as gum Arabic, as a replacement for at least parts, preferably all of the gelatine in the product. The chewy confectionery product has the property of providing a long-lasting cohesive chew. Hard boiled sweets contain sugar in the glassy state and include fruit drops, barely sugar, hard gums, toffee, caramel, and butterscotch. After the chewy type, the hard boiled sugar candy is the most widely consumed sugar candy.
According to the report published by Actual Market Research titled as “Saudi Arabia Sugar Confectionery Market Research Report, 2027”, the country is expected to grow with more than 3.5% CAGR and sugar-free confection is supposed to grow with the highest CAGR by the forecasted period. The sugar confectionery products are available in supermarkets/hypermarkets, convenience stores, online sales channel and pharmaceutical shops. These sales channels are very much convenient for the consumers to buy products of their own choice and the channels also have easy delivery options and ordering options too. By this you can just sit at home and order your favourite products and that will be delivered to your home in few minutes. Therefore, among all these sales channels the convenience stores are holding the highest market share.
Sugar confectionery has major sales through convenience stores in the country. The most popular format among consumers is attractive small pouch packaging. The small size packs enable consumers to purchase more than one type of flavour or different types of candies. Merchandising confectionery from the same brand together can create a real impact in-store. Consumers seek out price-marked packs in convenience stores as they believe they offer better value for money. The strategic display by stores also helps lure consumers to buy. The placing of sugar candies near the billing counter has worked well, with consumers buying them unintentionally. Consumer grocery shopping is what drives supermarket or hypermarket sales. While e-commerce sales are increasing following the pandemic, consumers have the advantage of having it delivered with a single click. Shelf labelling is another way to ensure products aren’t being missed; stand out branding and clear signage can help customers navigate the store easily. Convenience stores can really benefit from stocking a range of products that consumers won’t find in the supermarket. Retailers should consider stocking a range of more unusual skus to attract new customers to the confectionery aisle.
Children love chocolates and adults love sugar candies that are chewable for a long time. Adults in the age group of 21–55 years tend to eat more sugar-coated candies than children. Due to busy lifestyles and work cultures, chewy candies are most savoured by adults while performing their tasks. It instantly refreshes the mind and gives a soothing appeal. Throat lozenges are eaten in cases of colds and throat infections to ease throat soreness. Adults are increasingly demanding natural-ingredient candies free of preservatives. Further, due to increased incidences of diabetes, consumers now demand sugar-free candy. Increased health fitness and importance will drive consumer demand for sugar-free candy during the forecast period.
Considered in this report
• Geography: Saudi Arabia
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027
Aspects covered in this report
• Saudi Arabia Sugar Confectionery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By product type in the report:
• Hard boiled sweets
• Plain Mints
• Others (Nut, coconut, marshmallows, fudges, medicated throat lozenges)
By sales channel in the report:
• Supermarkets/ hypermarkets
• Convenience stores
• Pharmacy & drug stores
• E-commerce retailers
By age group in the report:
• Children (1-20 yrs)
• Adult (21-55 yrs)
• Geriatric (56 & above)
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to sugar confectionery industry, chocolate industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.