Saudi Arabia is one of the prominent markets for cosmetics products in the Middle East and Africa. Consumers in the country tend to spend substantially on their personal appearance, thereby, supplementing the growth of the personal care appliance market in the country. A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for male grooming products are a few factors that boosted the growth of the market studied. The contribution of the personal care industry to the Saudi economy is booming exponentially. Personal care and grooming has become a part of everyone’s lifestyle for health & social reasons. Increasing influence of beauty industry trends on millennials to maintain the overall appearance is driving the market expansion. Hair salons, Beauty parlors, Hair care centers etc. are rapidly increasing in the country; they provide experts who are advanced in the field of hair treatments while using personal grooming products. Individual customers are inclined to use the personalized and advanced products that come with a trendy Research Report and are technically sound even for casual usage by customers that are not expert in using the products. According to a research report, “Saudi Arabia Personal Care Appliances Market Research Report, 2029”, published by Actual Market research, the Saudi Arabia Personal Care Appliances market was valued at more than USD 360 Million in 2023. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.
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Download SampleOn the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Moreover, female consumers are actively in the search of products claiming to offer healthy and lustrous hair. Therefore, female consumers are always shying away from spending exorbitant amounts of money on personal care products, which can be termed as the major factor influencing the growth of the Saudi Arabian personal care appliances market in the coming years. Men Segment is expected to grow at a faster rate during the forecast period. Male consumers are also interested in the variant hair care electronic products that help them to maintain the trendy looks along with their religious beliefs of facial hair, thus, supporting the growth of the personal care appliances market in Saudi Arabia. In the hair care segment, products like hair dryers and straighteners are popular among consumers seeking efficient and effective styling solutions. The rise of social media and beauty influencers has heightened awareness of hair care routines, leading to increased sales of high-quality hair styling tools. Additionally, the convenience and time-saving aspects of these products resonate well with the busy lifestyles of many Saudis, driving market demand. Similarly, the oral care market, particularly for electric toothbrushes, is expanding as consumers become more health-conscious. The Saudi market for electric toothbrushes is projected to grow significantly, driven by rising awareness of dental hygiene and the benefits of advanced cleaning technologies. The shift towards electric toothbrushes is fueled by their superior plaque removal capabilities and features such as timers and pressure sensors, which enhance the brushing experience. The e-commerce sector is also playing a crucial role, with online sales of electric toothbrushes expected to rise, reflecting a broader trend towards digital shopping in Saudi Arabia. Other personal care products, including hair clippers, trimmers, and epilators, are gaining traction as consumers seek at-home grooming solutions that offer convenience and affordability. The increasing availability of these products through various retail channels, including online platforms, supports their growing popularity.
In the Saudi Arabian personal care appliances market, the distinction between wired (electric) and wireless (battery-operated) power supply types is significant, reflecting consumer preferences and lifestyle dynamics. Wired appliances, such as electric toothbrushes and hair dryers, are favored for their consistent power supply and performance reliability. These products often feature advanced technologies that require a stable power source to operate efficiently, making them appealing for consumers who prioritize effectiveness in their grooming routines. The growing trend towards high-quality, technologically advanced personal care products has led to increased demand for wired options, particularly in urban areas where access to power is reliable and convenient. Conversely, wireless, battery-operated appliances have gained traction due to their portability and ease of use. Products like hair clippers and trimmers are increasingly popular among consumers seeking convenience, especially for at-home grooming. The flexibility offered by wireless devices aligns well with the fast-paced lifestyles of many Saudis, who appreciate the ability to groom without being tethered to a power outlet. Additionally, the rising trend of personal grooming and self-care among younger demographics has further fueled the demand for battery-operated devices, which are often perceived as more user-friendly. Supermarkets and hypermarkets are the leading distribution channels, providing a comprehensive shopping experience that caters to a wide range of consumer needs, from groceries to electronics and household items. This channel benefits from the convenience of one-stop shopping, where consumers can find various products under one roof. Major players like Al Othaim Markets and Lulu Hypermarket dominate this sector, offering competitive pricing and extensive product selections, which have contributed to their popularity among consumers seeking convenience and variety. Specialty stores focus on specific product categories, such as electronics, beauty products, or fashion. These stores attract consumers looking for specialized items and expert advice, although they represent a smaller segment of the overall market compared to supermarkets. Convenience stores are also gaining traction, particularly in urban areas where consumers value quick and easy access to everyday essentials. These stores cater to the fast-paced lifestyles of many Saudis, providing extended hours and locations that are often more accessible than larger retail outlets. E-commerce has emerged as a rapidly growing distribution channel, especially in the wake of the COVID-19 pandemic. The Saudi e-commerce market reached approximately $7.63 billion in 2018, with significant growth expected as consumers increasingly turn to online shopping for convenience and variety. Platforms like Souq (an Amazon company) and Noon have gained substantial market share, particularly in categories like fashion and personal care products. Covid-19 Impact: The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during The pandemic will Increase the demand for the industry.
Considered in this report • Geography: Saudi Arabia • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Saudi Arabia Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hair Care • Hair Removal • Oral Care • Others By Product Type • Hair Dryer • Hair Straightener • Trimmer • Powered Toothbrush • Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator) By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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