North America Doughnuts Market Research Report, 2030
The North America Doughnuts Market is segmented into By Product Type (Yeast Doughnuts, Cake Doughnuts, Filled Doughnuts, Frosted/Glazed Doughnuts, Others [mini, powdered, mochi, savory]), By Sales Channel (Quick Service Restaurants [QSRs], Retail Chains, Convenience Stores, Online Retail, Cafés & Coffee Shops, Bakeries, Others [Amusement Parks & Zoos, Mobile Food Trucks & Pop-ups]), By End User (Individual Consumers, Catering Services, Corporate Offices, Events & Occasions, Others [Transportation Hubs & Airlines, Educational Institutions]), By Packaging Type (Single-Serve, Multi-Pack, Bulk Pack, Frozen).
- Actual Market Research
- 31-05-2025
- Pages : 87
- Figures : 9
- Tables : 19
- Region : North America
- Category : Food & Beverages
- Food
North America's doughnuts market will grow at over 4.66% CAGR by 2030, led by U.S. demand and growing café culture in urban areas.
- Historical Period2019-2023
- Base Year2024
- Forecast Period2025-2030
- CAGR (2025-2030) 4.66%
- Largest Market United States
- Fastest Market Mexico
- Format
Featured Companies
- 1. Grupo Bimbo S.A.B. De C.V
- 2. Goya Foods, Inc.
- 3. Domino's
- 4. Krispy Kreme, Inc.
- 5. Duck Donuts
- More...
Doughnuts Market Analysis
Doughnuts have been a staple treat in North America, with origins tracing back to early Dutch settlers who brought their “olykoeks” or oily cakes to the New World in the 18th century. These early doughnuts laid the foundation for what would become an iconic snack, deeply ingrained in American and Canadian food culture. Over the decades, the doughnut transcended its humble origins to become a symbol of comfort food, with the rise of specialized doughnut shops in the early 20th century, particularly in the United States. The proliferation of chains such as Dunkin’ Donuts, Krispy Kreme, and Tim Hortons in Canada further fueled demand and accessibility, turning doughnuts from a local homemade treat into a mass-market product. This widespread availability helped cement doughnuts as a daily indulgence and a key breakfast or snack option, with millions of consumers enjoying them across the continent. Demand for premium doughnuts made with organic ingredients, non-GMO flour, and exotic flavors has risen sharply, as consumers become more adventurous and health-aware while still indulging their sweet cravings. This trend is mirrored by an increase in specialized doughnut shops and bakeries offering bespoke creations, seasonal flavors, and unique fillings that blend local and international culinary influences. Moreover, the rise of social media and food culture influencers has propelled the doughnut market by creating viral trends and increasing visibility for niche doughnut brands. For example, National Doughnut Day, celebrated annually in the U.S. since 1938, originated as a charity event to honor Salvation Army workers who served doughnuts to soldiers during World War I. This day continues to boost sales and brand promotions, showing how doughnuts are intertwined with social history and marketing in North America. Furthermore, doughnut innovation often leads the global trends, with North American brands pioneering hybrids like the cronut (croissant-doughnut) and expanding into savory and gluten-free options, reflecting the region’s role as both a trendsetter and a massive consumer base. According to the research report "North America Doughnuts Market Research Report, 2030," published by Actual Market Research, the North America Doughnuts market is anticipated to grow at more than 4.66% CAGR from 2025 to 2030. The U.S., as the largest market in the region, is home to several key players that dominate the doughnut space. Dunkin’ (formerly Dunkin’ Donuts) stands out as a major player with thousands of outlets across the country, offering a wide variety of traditional and specialty doughnuts alongside coffee and beverages. Krispy Kreme is another prominent brand known for its iconic glazed doughnuts and in-store production model that offers fresh and warm products directly to customers. In Canada, Tim Hortons remains the undisputed leader, accounting for a significant share of the doughnut and coffee market. Its wide reach and national loyalty have made doughnuts a staple across Canadian households. These big brands continue to invest in digital ordering systems, delivery apps, loyalty programs, and menu innovations to maintain and grow their customer base in a highly competitive market. The rise of local e-commerce platforms like Linio and Mercadolibre, which cater specifically to Mexican consumers, provides a tailored shopping experience. These platforms often highlight popular local products, including them, making them more visible to potential buyers. Mexican e-commerce sites often offer customization options that cater to regional tastes. Hence, the growing food and beverage processing sector and expansion of the e-commerce sector in North America are expected to boost the demand for these in the region. Artisanal doughnut shops like Voodoo Doughnut (U.S.), Jelly Modern Doughnuts (Canada), and independent bakeries in urban centers have capitalized on niche markets by offering creative, gourmet options made with high-quality ingredients. These local brands often respond faster to consumer trends such as vegan offerings, global flavor influences, and environmentally sustainable packaging, thereby appealing especially to younger, urban, and health-conscious demographics.
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Download SampleMarket Dynamic
Market Drivers • Growing Consumer Demand for Convenient and Indulgent Snacks: In North America, the fast-paced lifestyle and busy schedules of consumers have significantly increased the demand for convenient, ready-to-eat snack options like doughnuts. Doughnuts are widely recognized as an indulgent treat, offering a quick energy boost and satisfying sweet cravings. The variety in flavors, fillings, and styles (glazed, filled, cake doughnuts) attracts a broad consumer base, from kids to adults. Additionally, the expansion of coffee shops and convenience stores has boosted doughnut accessibility, driving higher consumption. This convenience combined with indulgence makes doughnuts a favored choice for on-the-go snacking, fueling market growth. • Innovation in Product Offerings and Health-Conscious Variants: The North American doughnuts market is witnessing innovation in product development, which acts as a major growth driver. Manufacturers are introducing new flavors, healthier alternatives (such as gluten-free, low-sugar, or vegan doughnuts), and premium ingredients to attract health-conscious consumers without compromising taste. Additionally, collaborations with popular brands and seasonal limited-edition products keep consumers engaged and willing to try new varieties. This product diversification appeals to a wider audience and helps expand the market beyond traditional doughnut consumers. Market Challenges • Health Concerns and Growing Preference for Healthy Snacks: Despite the popularity of doughnuts, increasing awareness about health and nutrition poses a significant challenge. Many consumers are becoming cautious about sugar, calorie intake, and unhealthy fats associated with traditional doughnuts. The rising obesity rates and lifestyle diseases in North America have made some consumers avoid indulgent snacks, negatively impacting doughnut sales. To overcome this, manufacturers must balance indulgence with healthier options, but it remains a challenge to meet diverse health expectations while maintaining taste and texture. • Intense Competition from Other Snack and Dessert Products: Market Trends • Rise of Specialty and Gourmet Doughnuts: There is a growing trend toward specialty and gourmet doughnuts, which are often handcrafted with unique flavors, premium ingredients, and artistic designs. Consumers are increasingly willing to pay a premium for these differentiated products that offer a more indulgent and personalized experience. This trend is also boosted by social media platforms where visually appealing doughnuts create buzz and attract a younger audience. • Increased Adoption of E-commerce and Delivery Services: The North American doughnuts market is also evolving with the rise of e-commerce platforms and delivery services. Consumers now enjoy ordering doughnuts online through apps or websites, with options for home delivery or curbside pickup. This trend has been accelerated by the COVID-19 pandemic and changing consumer behavior towards contactless and convenient shopping. Doughnut brands that invest in online presence and partnerships with delivery services gain a competitive advantage, reaching wider audiences beyond physical store locations.
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Doughnuts Segmentation
| By Product Type | Yeast Doughnuts | |
| Cake Doughnuts | ||
| Filled Doughnuts | ||
| Frosted/Glazed Doughnuts | ||
| Others (mini, powdered, mochi, savory) | ||
| By Sales Channel | Quick Service Restaurants (QSRs) | |
| Retail Chains | ||
| Convenience Stores | ||
| Online Retail | ||
| Cafés & Coffee Shops | ||
| Bakeries | ||
| Others(Amusement Parks & Zoos, Mobile Food Trucks & Pop-ups) | ||
| By End User | Individual Consumers | |
| Catering Services | ||
| Corporate Offices | ||
| Events & Occasions | ||
| Others (Transportation Hubs & Airlines, Educational Institutions) | ||
| By Packaging Type | Single-Serve | |
| Multi-Pack | ||
| Bulk Pack | ||
| Frozen | ||
| North America | United States | |
| Canada | ||
| Mexico | ||
Yeast doughnuts dominate the North American doughnut industry because of their light, airy texture and strong alignment with traditional consumer preferences shaped by legacy brands and widespread availability. Yeast doughnuts have long held a dominant position in the doughnut market due to their unique texture, cultural legacy, and the role of iconic doughnut chains in shaping consumer expectations. Unlike cake doughnuts, which are denser and often considered more "homestyle," yeast doughnuts are made using a leavening process involving yeast fermentation, giving them a soft, airy, and chewy bite that many consumers associate with indulgence and freshness. This textural appeal is a key differentiator, especially in a market where sensory experience and nostalgia heavily influence food purchases. Brands like Krispy Kreme and Dunkin’ have been instrumental in establishing yeast doughnuts as the quintessential form of the treat; Krispy Kreme’s Original Glazed doughnut, for instance, is a yeast-raised product that has become synonymous with the word “doughnut” for millions of North Americans. These chains, through decades of national advertising, consistent product availability, and a strong retail footprint, have shaped the palates and preferences of generations. Moreover, yeast doughnuts lend themselves well to various fillings, glazes, and toppings, which allows for greater product variety and innovation — a vital factor in maintaining consumer interest in a saturated market. They also perform better in terms of shelf appeal due to their plump appearance and glossy finishes, making them more visually enticing in both display cases and marketing imagery. From a business standpoint, while yeast doughnuts take longer to prepare than cake doughnuts due to fermentation time, their scalability in mass production and alignment with the branding of major chains make them the preferred choice for large-scale commercial operations. Online retail is the fastest-growing sales channel in the North American doughnut industry due to increasing consumer demand for convenience, customization, and digital ordering experiences supported by delivery platforms and brand-owned apps. Online retail has emerged as the fastest-growing sales channel in the North American doughnut industry, primarily driven by consumers’ rising expectations for convenience, speed, and personalized service in their food purchases. With the proliferation of smartphones and widespread internet access, the average North American consumer increasingly prefers to order food online, whether through third-party delivery services like Uber Eats, DoorDash, and Grubhub or directly from brand-owned platforms such as Dunkin’s mobile app or Krispy Kreme’s website. These digital channels have revolutionized how doughnuts are marketed, sold, and delivered, enabling bakeries and large chains alike to reach customers far beyond traditional walk-in traffic. The COVID-19 pandemic significantly accelerated this shift, pushing even traditional buyers to explore online options and setting a new standard for what consumers expect in terms of ease and accessibility. Doughnut retailers quickly adapted by enhancing their digital presence, offering user-friendly interfaces, loyalty programs, order-ahead features, and contactless delivery — all of which have remained popular even after pandemic restrictions eased. The online model also supports product customization, such as selecting specific flavors, gift packaging, and seasonal assortments, which adds a layer of personalization that appeals to modern buyers, especially millennials and Gen Z. In addition, social media plays a crucial role in driving online doughnut sales, with visually appealing products and limited-edition flavors generating significant buzz and spontaneous online orders. Independent artisanal bakeries have also capitalized on the online trend, using platforms like Instagram and Shopify to build niche followings and sell directly to consumers, sometimes offering nationwide shipping of gourmet doughnuts. Corporate offices are experiencing moderate growth as an end-user segment in the North American doughnut industry due to a partial return to in-office work and the continued use of doughnuts as a convenient, low-cost option for meetings. The corporate office segment is showing moderate growth as an end-user type, largely influenced by the evolving dynamics of workplace culture and the gradual shift back to in-person work environments. Following the disruptions caused by the COVID-19 pandemic, many companies have adopted hybrid work models, leading to a cautious but steady return of employees to physical office spaces. As offices begin to repopulate, employers are increasingly seeking ways to rebuild a sense of community and employee engagement. Offering doughnuts during meetings, team-building events, or morning gatherings has traditionally been a simple and cost-effective way to boost morale and foster casual social interactions, and that trend remains relevant in the post-pandemic workplace. While overall demand from this segment has not rebounded to pre-pandemic levels, the moderate growth reflects a renewed, albeit cautious, investment by employers in workplace culture and hospitality. Doughnuts remain an accessible and appealing food item that suits a wide range of dietary preferences (including the availability of vegan or gluten-free options), making them a go-to choice for informal office catering. Additionally, the rise of online ordering and scheduled deliveries has made it easier than ever for office administrators and HR departments to coordinate doughnut deliveries from local bakeries or national chains, adding to the convenience factor. Corporate gifting and employee recognition programs also contribute to this growth, as companies increasingly use food, including branded doughnut boxes or seasonal assortments, as tokens of appreciation. Single-serve packaging is the largest segment in the North American doughnut industry because it aligns with consumers’ preference for convenience, portion control, and on-the-go snacking, particularly in busy lifestyles and retail settings. Single-serve packaging has emerged as the largest segment due to its strong alignment with modern consumer lifestyles centered on convenience, mobility, and portion-conscious snacking. North American consumers, particularly working adults, students, and commuters, increasingly favor food products that are easy to carry, require no preparation, and can be consumed quickly — all characteristics that single-serve doughnuts meet exceptionally well. As eating habits shift away from traditional sit-down meals toward more frequent, smaller eating occasions throughout the day, individually packaged doughnuts offer a practical solution for satisfying sweet cravings while on the move. Retailers and convenience stores capitalize on this trend by stocking individually wrapped doughnuts near checkout counters or in grab-and-go sections, making impulse buying easy and effective. Moreover, single-serve packaging appeals to health-conscious consumers who are more likely to indulge in a treat if it is portion-controlled, helping them manage calorie intake without the guilt associated with purchasing multi-packs. This format also supports freshness and extended shelf life by minimizing exposure to air and contaminants, which is especially important in self-serve retail environments and vending machines. The COVID-19 pandemic further accelerated demand for individually wrapped products due to heightened hygiene concerns, and this behavior has largely persisted, reinforcing consumer trust in single-serve items. From a manufacturer’s perspective, single-serve packaging also enables branding opportunities through vibrant wrappers and seasonal designs, enhancing product visibility and shelf appeal. This packaging type serves both major doughnut brands and smaller artisanal producers, giving them access to broader distribution channels such as supermarkets, gas stations, and office snack boxes.
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Doughnuts Market Regional Insights
The USA is the largest market in the North American doughnuts industry due to its deep-rooted cultural affinity for doughnuts, a highly developed and mature retail and foodservice infrastructure, and strong presence of leading global doughnut brands that drive high consumer demand. The United States holds the largest share in the North American doughnuts industry because doughnuts are deeply ingrained in American culture and daily life, making them a staple snack and breakfast option across the country. The cultural connection to doughnuts dates back over a century, with doughnuts becoming synonymous with American comfort food and convenience. This longstanding popularity has led to widespread consumer familiarity and consistent demand across all age groups and regions. Moreover, the US market benefits from a highly developed and mature food retail and foodservice infrastructure, which includes an extensive network of specialized doughnut shops, quick-service restaurants (QSRs), convenience stores, supermarkets, and coffee chains. This extensive distribution network ensures doughnuts are easily accessible to consumers virtually everywhere—from urban centers to suburban and rural areas. In addition, the presence and expansion of prominent doughnut chains like Dunkin’ (formerly Dunkin’ Donuts) and Krispy Kreme have significantly contributed to the dominance of the US market. These brands have successfully built strong brand loyalty and expanded their footprint across the country through aggressive marketing, menu innovation, and a wide variety of doughnut options that cater to evolving consumer tastes. Furthermore, the American market is characterized by frequent product innovations, including new flavors, healthier options such as reduced-sugar or gluten-free doughnuts, and seasonal or limited-time offerings, which continually attract and retain customers. The high disposable income of American consumers combined with a busy, convenience-oriented lifestyle supports regular purchases of doughnuts as snacks, breakfast items, or treats.
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Companies Mentioned
- Grupo Bimbo S.A.B. De C.V
- Goya Foods, Inc.
- Domino's
- Krispy Kreme, Inc.
- Duck Donuts
- Shipley Do-Nuts
- Mighty-O Donuts
- Beiler's Doughnuts
- Yum Yum Donut Shops, Inc.
- LaMar's Donuts
- Mochinut
Table of Contents
- 1. Executive Summary
- 2. Market Dynamics
- 2.1. Market Drivers & Opportunities
- 2.2. Market Restraints & Challenges
- 2.3. Market Trends
- 2.3.1. XXXX
- 2.3.2. XXXX
- 2.3.3. XXXX
- 2.3.4. XXXX
- 2.3.5. XXXX
- 2.4. Supply chain Analysis
- 2.5. Policy & Regulatory Framework
- 2.6. Industry Experts Views
- 3. Research Methodology
- 3.1. Secondary Research
- 3.2. Primary Data Collection
- 3.3. Market Formation & Validation
- 3.4. Report Writing, Quality Check & Delivery
- 4. Market Structure
- 4.1. Market Considerate
- 4.2. Assumptions
- 4.3. Limitations
- 4.4. Abbreviations
- 4.5. Sources
- 4.6. Definitions
- 5. Economic /Demographic Snapshot
- 6. North America Doughnut Market Outlook
- 6.1. Market Size By Value
- 6.2. Market Share By Country
- 6.3. Market Size and Forecast, By Product Type
- 6.4. Market Size and Forecast, By Sales Channel
- 6.5. Market Size and Forecast, By End User
- 6.6. Market Size and Forecast, By Packaging Type
- 6.7. United States Doughnut Market Outlook
- 6.7.1. Market Size by Value
- 6.7.2. Market Size and Forecast By Product Type
- 6.7.3. Market Size and Forecast By Sales Channel
- 6.7.4. Market Size and Forecast By End User
- 6.8. Canada Doughnut Market Outlook
- 6.8.1. Market Size by Value
- 6.8.2. Market Size and Forecast By Product Type
- 6.8.3. Market Size and Forecast By Sales Channel
- 6.8.4. Market Size and Forecast By End User
- 6.9. Mexico Doughnut Market Outlook
- 6.9.1. Market Size by Value
- 6.9.2. Market Size and Forecast By Product Type
- 6.9.3. Market Size and Forecast By Sales Channel
- 6.9.4. Market Size and Forecast By End User
- 7. Competitive Landscape
- 7.1. Competitive Dashboard
- 7.2. Business Strategies Adopted by Key Players
- 7.3. Key Players Market Positioning Matrix
- 7.4. Porter's Five Forces
- 7.5. Company Profile
- 7.5.1. Krispy Kreme, Inc.
- 7.5.1.1. Company Snapshot
- 7.5.1.2. Company Overview
- 7.5.1.3. Financial Highlights
- 7.5.1.4. Geographic Insights
- 7.5.1.5. Business Segment & Performance
- 7.5.1.6. Product Portfolio
- 7.5.1.7. Key Executives
- 7.5.1.8. Strategic Moves & Developments
- 7.5.2. Duck Donuts
- 7.5.3. Restaurant Brands International Inc.
- 7.5.4. Grupo Bimbo, S.A.B. de C.V.
- 7.5.5. Shipley Do-Nuts
- 7.5.6. Mighty-O Donuts
- 7.5.7. Beiler's Doughnuts
- 7.5.8. Yum Yum Donut Shops, Inc.
- 7.5.9. Starbucks Corporation
- 7.5.10. LaMar's Donuts
- 7.5.11. Mochinut
- 8. Strategic Recommendations
- 9. Annexure
- 9.1. FAQ`s
- 9.2. Notes
- 9.3. Related Reports
- 10. Disclaimer
Table 2: Influencing Factors for Doughnut Market, 2024
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: North America Doughnut Market Size and Forecast, By Product Type (2019 to 2030F) (In USD Billion)
Table 7: North America Doughnut Market Size and Forecast, By Sales Channel (2019 to 2030F) (In USD Billion)
Table 8: North America Doughnut Market Size and Forecast, By End User (2019 to 2030F) (In USD Billion)
Table 9: North America Doughnut Market Size and Forecast, By Packaging Type (2019 to 2030F) (In USD Billion)
Table 10: United States Doughnut Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 11: United States Doughnut Market Size and Forecast By Sales Channel (2019 to 2030F) (In USD Billion)
Table 12: United States Doughnut Market Size and Forecast By End User (2019 to 2030F) (In USD Billion)
Table 13: Canada Doughnut Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 14: Canada Doughnut Market Size and Forecast By Sales Channel (2019 to 2030F) (In USD Billion)
Table 15: Canada Doughnut Market Size and Forecast By End User (2019 to 2030F) (In USD Billion)
Table 16: Mexico Doughnut Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 17: Mexico Doughnut Market Size and Forecast By Sales Channel (2019 to 2030F) (In USD Billion)
Table 18: Mexico Doughnut Market Size and Forecast By End User (2019 to 2030F) (In USD Billion)
Table 19: Competitive Dashboard of top 5 players, 2024
Figure 2: Market attractiveness Index, By Region 2030
Figure 3: Market attractiveness Index, By Segment 2030
Figure 4: North America Doughnut Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 5: North America Doughnut Market Share By Country (2024)
Figure 6: US Doughnut Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 7: Canada Doughnut Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 8: Mexico Doughnut Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 9: Porter's Five Forces of Global Doughnut Market
Doughnuts Market Research FAQs
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North America Doughnuts Market Research Report, 2030
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