North America Beauty Facial Mask Market Research Report, 2028

In North America, there is a growing emphasis on skincare as a means to promote overall skin health. Face masks are preferred by consumers over all other cosmetic products because of their great moisturising qualities. Face mask makers have made significant efforts to cure specific skincare issues such as acne, ageing, skin whitening, and wrinkles in response to the growing need for effective skincare therapies. The culture of beauty facial masks in North America is deeply rooted in the concepts of self-care and wellness. Using facial masks is seen as a way to prioritise and invest in one's personal well-being. It is not only about improving the appearance of the skin but also about taking time for oneself and practising self-indulgence. Facial masks are commonly perceived as a solution for hydrating and nourishing the skin. North American consumers seek products that can address issues like dryness, dullness, and uneven texture. Facial masks formulated with moisturising and nourishing ingredients are particularly favoured for their ability to provide an instant boost of hydration and radiance. Facial masks are often integrated into daily or weekly beauty rituals in North America. They are considered a step in a comprehensive skincare routine, alongside cleansing, toning, and moisturising. Many individuals see the application of a facial mask as a dedicated time to relax, unwind, and engage in a skincare ritual that promotes self-care. These are classified as one of the treatments for facial care since they unclog pores, moisturise, and reduce excessive oil production. They help women as well as men to prevent skin issues. Depending on the skin type or condition, they may be applied daily or more frequently. According to the research report "North America Beauty Facial Mask Market Research Report, 2028," published by Actual Market Research, the market is expected to witness significant growth during the forecast period. There are many different sorts of items in the beauty face mask category to suit individual preferences and skin issues. Which includes clay masks, cream-based masks, sheet masks, gel masks, and peel-off masks. In North America, sheet masks are among the most commonly used types of facial masks. Sheet masks have gained significant popularity in recent years due to their convenience, ease of use, and efficacy. They typically come individually packaged with pre-cut sheets soaked in a serum or essence, making them convenient for one-time use. Sheet masks are appreciated for their ability to provide hydration, nourishment, and specific skincare benefits in a single application. Other popular types of facial masks in North America include clay masks, gel masks, and cream masks. Clay masks, known for their deep-cleansing properties, are favoured by those with oily or acne-prone skin as they help to absorb excess oil and unclog pores. Gel masks, on the other hand, are valued for their hydrating and soothing effects, making them suitable for those with dry or sensitive skin. Cream masks, with their rich and moisturizing formulas, are often chosen by individuals seeking intense hydration and replenishment for their skin. The popularity of facial mask types can vary among individuals based on their specific skin concerns, preferences, and needs. The skincare market is diverse, and different people may have different preferences when it comes to the types of masks they use in their skincare routines. The North America region is expected to grow at a faster rate because of the increasing spread of spa centres in countries such as the United States and Canada. According to the International Spa Association, in 2017, a total of 1,080 new spa openings took place in the United States, adding to the rise in the number of spa centres. Moreover, increasing skin-related problems such as skin itching, rashes, and oily skin are likely to propel the demand for facial mask products in the region. According to the American Skin Association, as of 2019, more than 100 million Americans are afflicted by skin diseases. The United States has a large and diverse consumer base, a robust beauty industry, and is home to many major beauty brands. It has a strong retail infrastructure, including numerous drugstores, supermarkets, department stores, and specialty beauty retailers that cater to the demand for beauty face masks. The beauty face mask market in Canada and Mexico also has its own unique dynamics and major brands. Canadian and Mexican consumers have their own preferences and access to local and international beauty brands. Brands from these countries, as well as other countries in North America, can also have a significant presence in their respective markets. The individual segment comprises consumers who purchase beauty facial masks for personal use. This includes individuals who incorporate facial masks into their skincare routines at home. Seeking various benefits such as hydration, brightening, acne control, or anti-ageing This segment includes a wide range of consumers, from skincare enthusiasts and beauty-conscious individuals to those looking for occasional pampering and self-care. The commercial segment encompasses various establishments that offer beauty and skincare services, such as spas, salons, beauty clinics, and professional skincare providers. These businesses often use facial masks as part of their treatments or services, including facials and specialised skincare procedures. Additionally, some commercial skincare brands may manufacture and distribute facial masks for professional use. In North America, the market for beauty face masks is dominated by a number of significant brands. Origins, Glam Glow, Peter Thomas Roth, Dr. Jart+, TONYMOLY, Sephora Collection, Olay, L'Oréal Paris, Cetaphil, and The Body Shop are well-known companies that provide a variety of beauty face masks. Beauty face masks are widely available in various retail stores across North America. This includes drugstores, supermarkets, department stores, beauty specialty stores, and cosmetic shops. Consumers can browse and purchase face masks directly from physical retail locations. Stores like CVS, Walgreens, Rite Aid, and Shoppers Drug Mart often have dedicated beauty sections that offer a selection of beauty face masks. Large retail chains such as Walmart, Target, Costco, and Kroger typically have beauty aisles where beauty face masks can be found. Department stores like Macy's, Nordstrom, Bloomingdale's, and Hudson's Bay often have beauty sections that feature a variety of beauty face masks from different brands. Stores that primarily focus on cosmetics, such as MAC Cosmetics, NYX Professional Makeup, and ColorPop, may also carry a selection of beauty face masks. Online platforms and e-commerce websites play a significant role in the sales of beauty face masks in North America. Popular e-commerce platforms like Amazon, Walmart, Sephora, Ulta, and various beauty-specific websites allow consumers to conveniently shop for a wide range of face masks from different brands. Online shopping offers a vast selection, product reviews, and the convenience of doorstep delivery. The key players in the market have also been investing in manufacturing natural organic products in this segment. Applying natural ingredients, such as extracting the active ingredients of plants and applying them in the form of cream, clay, peel-off, warm oil, and sheet masks, has made face masks more popular amongst millennials, as these consumers seek more natural products rather than those with more chemicals. Men are increasingly consuming skincare and other personal care products, which is a key factor fueling the market's rise. The influence of social media platforms, beauty bloggers, and influencers has significantly impacted the beauty industry. Many consumers discover and learn about new beauty products, including facial masks, through social media platforms, leading to increased awareness and demand. The availability of beauty facial masks through various retail channels, both physical stores and online platforms, has made them easily accessible to consumers. The convenience of one-time-use sheet masks and the ability to try different brands and formulations have also fueled market growth. The beauty facial mask market in North America has become highly competitive, with numerous brands and products available. This saturation can make it challenging for individual brands to stand out and maintain growth. Consumer preferences and trends can shift over time. If consumer preferences change towards alternative skincare treatments or if new trends emerge that divert attention away from beauty facial masks, it can lead to a decline in demand. External factors such as global pandemics, natural disasters, or political instability can have temporary impacts on market growth and consumer purchasing behaviour. Considered in this report • Geography: North America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • North America beauty facial mask market with its value and forecast along with its segments • Country-wise Beauty Facial Mask Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • United States • Canada • Mexico By Product Type • Clay Mask • Cream Mask • Sheet Mask • Gel Mask • Peel off mask • Other By End-Use Industry • Individual • Commercial By Ingredients : • Conventional • Organic The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Beauty Facial Mask industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.