1. John Deere Ltd
2. Merck & Co., Inc.
3. Trimble Inc.
4. Topcon Positioning Systems Inc.
5. AGCO Corporation
The Middle East & Africa region has some of the penetrated mobile markets in the world that provides a fertile ground for smart agriculture. As the use of smartphones is becoming common within the farmers, the smart agriculture is witnessing growth in the agricultural sector. The region majorly grows wheat and barley which are the staple crops. Additionally, other crops like rice, maize, lentils, chickpeas, vegetables and fruits. In Africa almost about 874 million hectares of agricultural land and within this 83% of the land have serious soil fertility or other limitations and will need costly improvements and amendments to achieve high and sustained productivity. For this reason the smart agriculture is gradually raising its demand within the farmers for increasing the productivity of the yields. Africa produces grains like corn, wheat, and rice majorly. Corn has the widest distribution. According to the report published by Actual Market Research titled as “Middle East & Africa Smart Agriculture Market Outlook, 2027” The Middle East & Africa region is anticipated to grow with a CAGR of 12.62% by the end of the forecast period. As per research the technology has completely transformed the agriculture sector in last few years. Today, the governments is also promoting and encouraging the farmers and landholders to adopt the advanced technologies. In 2020, the government launched its Green Generation 2020–30 strategy, which includes among its objectives the introduction of the new technologies and the digitalization of agricultural services. In the United Arab Emirates, where 80% of the food is imported, the governments are investing heavily in agritech, whereas, Abu Dhabi has announced USD 100m investment in four agritech companies, the first in a larger USD 272 Million agritech support program. As both the regions suffer from major limitations in agricultural sector, the adoption of smart agriculture system can reduce these limitations gradually. The adoption of drones, sensors, trackers and many other devices which can help the farmers for better cultivation are also increasing the production process. Therefore, the smart agriculture system needs a little encouragement and few investments to develop in this region. In the Middle East & Africa region, precision agriculture type is expected to lead the market by holding more than 60% of market share. Availability of unmanned aerial vehicles (drones), optimized inputs and sustainable farming are expected to be responsible for the exponential market growth for precision agriculture in the region. Rising demand for new agriculture practices to increase productivity and rapid growth of the populations are also expected to propel the market growth. However, unaffordable cost of the equipment by the farmer in developing countries (middle and low income countries) and lack of awareness amongst the farmers are anticipated to restrain the smart agriculture market growth in Middle East & Africa. The Covid-19 effect on Middle East & Africa smart agriculture market: Covid-19 is an incomparable global public health emergency that has impacted almost every industry and the long-term effects are estimated to affect the industry growth during the forecast period. Middle East & Africa region was also heavily affected due to Covid-19 pandemic. Due to strict government regulations regarding lockdown and social-distancing norms, many production units were forced to halt the manufacture of various products. However, this pandemic has showed positive side towards the agriculture industry of Middle East & Africa region. Staying at home and lack of labor work has resulted into higher adoption of technology enabled devices. Due to higher efficiency and durability of IoT devices for agriculture, it is anticipated to have growing demands from the consumers across the region. Major Companies present in the market: Raven Industries, Inc, Merck & Co., Inc, Deere & Company, AgJunction Inc., Trimble Inc., Topcon Positioning Systems, Inc., AGCO Corporation, AG Leader Technology, Afimilk Limited, InnovaSea Systems, Inc., Abaco Systems, Inc., GEA Group Aktiengesellschaft (GeaCowScout), Grownetics, Inc., Heliospectra AB, Nedap N.V. Inc, Gamaya SA, Ceres Imaging, Inc, AKVA group, CropX Technologies Considered in this report • Geography: Middle East & Africa • Historic Year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Middle East & Africa Smart Agriculture Market with its value and forecast along with its segments • Country wise smart agriculture market analysis • Application wise smart agriculture distribution • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Regions covered in the report • United Arab Emirates • Saudi Arabia • South Africa Types of smart agriculture in the report: • Precision Agriculture • Aquaculture/Precision Fish Farming • Smart Greenhouse Market • Precision Livestock Monitoring Market • Precision Forestry Market By Offering Type in the report: • Hardware • Software • Services The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.