Italy Electric Bicycle (e-bike) Market Research Report, 2027

In Italy the European e-bike safety standard EN 15194 defines that the speed should not be over 25 km/h and maximum power of 250 W is allowed that is pedal assisted. The Italian government plans to ban internal combustion cars by 2035 and LCV’s by 2040. Cities and modes of transportation appear to be changing, and two-wheeled e-bikes appear to have a bright future in Italy.High gas prices and congested city roads are contributing to the rising popularity of e-bikes in Italy. The Italians are looking for new means to cut emission rates in their urban areas. In order to stimulate the use of sustainable forms of mobility, Triggered by the pandemic, the rise in adoption of e-bikes across Italy continues. In Italy e-bike tours are quite famous for travelling around the mountains of Tuscany and the beautiful villages of Puglia, Cinque Terre, the Dolomites, and the vineyards. Explore the snow-capped peaks or the picturesque landscapes. E-bike rentals are popular among tourists visiting Italy's cities, with Rome being the most well-known.Tourists prefer these because they help them avoid long hours of walking and tiring tasks while also allowing them to explore the city with greater enthusiasm.

According to the report titled "Italy Electric Bicycle (E-Bikes) Market Research Report, 2027" published by Actual Marekt Research (ActualMR), the E-bike market is expected to grow by over US $1.7 billion by the end of the forecast period 2027. Pedal assist e-bikes are mostly used as they are allowed by the government and the pedal assist type has nearly 80% market share. Travelling around cities and trekking remain the two most popular segments in Italy. Lithium-ion battery-powered e-bikes are sold more in Italy. The major restraint for e-bike riders in Italy is poor infrastructure for e-bike facilities. There are still no dedicated lanes for e-bikes. There are more and more fans of pedal-assisted bicycles to get through the urban traffic and play sports in the mountains. The agility and reduction of fatigue in travel are only two positive indicators of growth in production and exports.

The local governments as well as companies have started to realise the environmental concerns and have paved the way to incentivise e-bike adoption among the citizens of Italy. Some of the measures are listed here. A city in Italy, Bari in Puglia, offered 20 cents per kilometre to people who travelled by e-bike to school or offices to promote them. In 2021, the Italian Gazette stated that powered cargo bikes purchased by industries would be eligible for incentives up to 30% of the total expense, or up to a maximum of EUR 2,000. Companies are increasingly using cargo e-bikes for first and last kilometre deliveries. During the pandemic, people in towns and cities with 50,000 or more people can claim back 60% of the cost of new e-bikes as part of a raft of stimulus measures aimed at relaunching Italy from the crisis. It was applied from 4th May to 31st December and could be claimed only once. The Relaunch Decree by the government further focuses on extending cycle lanes and adding traffic lights for cyclists. In spite of all these measures, Italy still lags behind other European countries.

The Italy-based manufacturer of e-mobility named FIVE SRL in Bologna has adopted the Zero Energy Building (ZEB) so that the energy used on an annual basis is equal to the renewable energy created at the factory site. This is achieved by the adoption of solar energy so that excess energy is transferred back to the grid. They also use water-based painting techniques that not only reduce environmental pollution but also recycle the heat to heat the factory and adjoining offices during winter times. Atala is one of the most enduring and celebrated local brands in the country, located in Monza, Italy. It is part of the Dutch bike company, Accell Group.

The Bike Economy turns out to be one of the most strategic sectors of Italian craftsmanship, leading Italy in the export rank. Italy is the first country for the number of bicycles exported in Europe, and especially in France, Germany, Spain, and the United Kingdom.

COVID-19's Impact:
Electric bikes have been one of those lucky industries that have benefited from COVID. As a whole, it has had strong demand for the last two years, and it seems like that demand is continuing to rise. As the public transit systems were shut down, e-bikes saw a rise in buying trends. Due to social distancing norms, commuting solo on e-bikes was the preferred choice of the consumers.

Considered in the Report
• Geography: Italy
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Aspects covered in this report
• Italy E-bike market with its value, volume and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Propulsion Type
• Pedal Assist
• Throttle

By Class Type
• Class 1: Pedal Assist
• Class 2: Throttle on Demand
• Class 3: Speed Pedelec

By Application
• City/Urban
• Trekking (E-mountain Bikes/e-MTB)
• Cargo
• Others (Speed e-bikes, Foldable, Fat Bicycle)

By Battery Type
• Lithium-ion Battery
• Lead-acid Battery
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning. Post this we have started doing primary calls to industry people by equally segmenting in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry manufactures, consultants, Key vendors related to E-bike industry. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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