India Yoga Accessories Market Research Report, 2027

Yoga has been flourishing for many years in India and yoga has also become a trend today for maintaining both the physical and mental health. Practicing yoga regularly improves flexibility, strength, balance and attaining harmony of the body. India is known as the birthplace of yoga. Many people across the globe see India as a cradle nation of birthing gurus. These gurus in turn spread the seeds of spiritual knowledge and practicing yoga in India is more beneficial, than just studying yoga from the gurus who are burning the incense and chanting the Sanskrit mantras.

Yoga practicing was first started during the Indus-Sarasvati civilization, over 5,000 years ago. Yoga was first mentioned in the Rig Veda, which is a collection of texts having rituals, mantras and songs which were mainly used by the Brahmans. But today time has changed, people believe that yoga is very good for health and mental peace. Till now in India there is a huge trend of yoga, many people are regularly practicing yoga to stay fit instead of going to gym.

According to the report published by Actual Market Research titled as “India Yoga Accessories Market Research Report, 2027”. India is expected to grow with more than 10% CAGR by the forecasted period. The yoga accessories market is segment by product, which includes yoga mats, yoga clothing, straps and blocks. However apart from all the other yoga accessories the yoga blocks are growing with the highest CAGR in India. The yoga accessories are more in trend today, because of many people shifting to yoga apart from going to gym. Therefore, the regular practice of yoga is making people buy the required yoga accessories like blocks, clothes, strips and many other accessories.

With the increase in health concerns across India and the across the globe, has encouraged people to opt for yoga. Yoga gives relaxation and improves both physical and mental health. Yoga has been existing for many years now in India and even the country is also called as the birth place for yoga. In the recent years and specially during the Covid-19 pandemic, Yoga has become popular due to the rising heath concerns among people. Practicing yoga regularly strength, balance and the flexibility of your body. For practicing Yoga, you don’t have to go out of your home, it is very easy to perform. Yoga can control cholesterol, diabetes and many more health issues naturally by just practicing yoga regularly.

Further, increasing concerns regarding health and fitness among population, owing to rising health problems such as obesity and others has led to increasing adoption of Yoga. Rising popularity of yoga is fueling demand for yoga accessories such as yoga mats, yoga straps, yoga clothes, and yoga bricks across the world. Manufacturers are switching to recyclable raw materials and biodegradable products for development of these accessories, to avoid adverse impacts on the environment. Raw materials such as natural rubber, jute and cotton are preferred over polyurethane, nylon, leather and synthetic rubber for sustainable and eco-friendly yoga mats. Increasing number of people are opting for eco-friendly products, owing to rising awareness regarding adverse effects of using polyurethane, nylon, leather and synthetic rubber products. Lower emissions generated in manufacturing of eco-friendly, sustainable mats encourages consumer to adopt these products, which is creating conductive environment for growth of yoga mats and other yoga accessories.

According to the report, the market is segmented into various product types including mats, clothing, straps, blocks and others. Among these types, yoga mat is anticipated to occupy largest market share during the upcoming timeframe. Yoga mat act as an insulation between the human body and the ground. This prevents any loss of heat, charge or energy from the body to the ground and thereby provides a thermo-insulation. Due to anti-slipping nature of yoga mat, it helps the person to keep strong hold on the surface hence; the rise in popularity of yoga is projected to drive the growth of the yoga mat market. Further, the market is segregated into online and offline sales channel. Among them, online segment is leading the market in 2021. Businesses have been able to reach their potential customers by setting online stores where the products offered by manufacturers can be accessed on a larger base. This channel includes online marketplaces, such as Amazon, Walmart, and eBay, along with third-party e-retailers who provide business merchandising online. Accessories such as yoga mats, witnessed a high demand due to the COVID-19-enforced lockdown on health clubs and gymnasiums. This has led to an increase in the expansion of online distribution channels and demand for yoga accessories.

Covid-19 Impacts:
While Covid-19 brought the world at risk of anxiety and post-traumatic stress disorder yoga was preached as an aid to deal with such crises. Yoga has also played a significant role in the psycho-social care and rehabilitation of Covid-19 patients in quarantine and isolation. It particularly helped in allaying the fears and anxiety. With more millennial drawn towards this ancient practice, the market for yoga accessories is expected to grow with an anticipated to gain higher momentum in India by 2027.

Considered In the Report
• Geography: India
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Aspects Covered In the Report
• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product (Mats, Clothing, Straps, Blocks, others)
• Market Share by Sales Channel (Online & Offline)
• Market Share by Region (2016, 2021 & 2027F)
• Market Share by Country (2016, 2021 & 2027F)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the yoga accessories manufacture industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.