India Doughnuts Market Research Report, 2030

The doughnut market in India is witnessing a remarkable transformation, fueled by rapid urbanization, shifting consumer lifestyles, and a growing openness to international food trends. Historically, India’s rich culinary landscape has offered a plethora of traditional sweet and fried snacks, such as jalebi, balushahi, and gulab jamun, which share certain sensory qualities with doughnuts, including sweetness and deep-fried textures. However, the formal doughnut market in India has gained significant momentum over the past decade due to the entry and expansion of international chains like Krispy Kreme and Dunkin’ Donuts, alongside strong local players such as Mad Over Donuts. These brands have played a pivotal role in popularizing doughnuts by offering a diverse range of flavors and formats that resonate with Indian tastes and preferences. For instance, many doughnut shops have adapted their recipes by integrating indigenous ingredients like cardamom, saffron, and jaggery to create unique flavor profiles that appeal to regional palates. This blending of traditional flavors with Western-style doughnuts has allowed these products to find a distinct niche in India’s complex food ecosystem. Additionally, the surge in café culture especially in metropolitan cities such as Mumbai, Delhi, Bangalore, and Hyderabad has contributed greatly to the visibility and consumption of doughnuts. These sweet treats are often paired with coffee and chai, making them a popular choice for social gatherings and casual indulgence. Moreover, the increasing penetration of online food delivery platforms has revolutionized how Indian consumers access doughnuts, expanding their reach beyond major urban centers to tier two and three cities, where evolving consumer aspirations are fostering demand for Western-style snacks. According to the research report "India Doughnuts Market Research Report, 2030 " published by Actual Market Research, the India Doughnuts Market is anticipated to grow at more than 8.54% CAGR from 2025 to 2030. Modern Indian consumers are progressively aware of the health impacts associated with excessive sugar and fat intake, prompting a shift towards more nutritious and balanced snack options. This growing health awareness has encouraged manufacturers and retailers to innovate by offering doughnuts made from whole grains, natural sweeteners, and reduced-fat recipes that appeal to the health-conscious demographic without compromising on taste or experience. Furthermore, the rise of plant-based and allergen-free diets in urban centers has led to the development of vegan and gluten-free doughnut variants, allowing brands to tap into emerging niche markets while promoting inclusivity. Artisanal and boutique bakeries are at the forefront of this innovation, experimenting with recipes that incorporate locally sourced, organic ingredients like jaggery, turmeric, and millet flours, which not only enhance the nutritional profile but also align with the increasing consumer demand for sustainability and ethical production. These health-oriented products are often marketed with transparent labeling and storytelling that highlight their benefits, catering to informed consumers who seek indulgence that supports their wellness goals. Additionally, there is a growing trend toward personalization, where customers can customize doughnut flavors, toppings, and dietary specifications, reflecting a more interactive and consumer-centric market approach.

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Yeast doughnuts remain a cornerstone of the market, valued for their soft, airy texture that makes them an ideal accompaniment to the ubiquitous Indian chai or coffee. This product type appeals to consumers seeking light indulgence without overwhelming sweetness, fitting well into everyday snack routines. Cake doughnuts, with their denser, crumbly texture, have carved a niche among traditional dessert lovers and those who prefer a more substantial bite, often infused with flavors that blend Western techniques and Indian ingredients like cardamom or jaggery. The category of filled doughnuts is expanding rapidly, driven by consumer interest in rich, flavorful centers that range from classic custards and fruit jams to more regionally inspired fillings such as mango pulp, kesar (saffron), and sweetened coconut, reflecting local tastes and preferences. Frosted and glazed doughnuts also enjoy widespread appeal, especially among younger consumers, due to their visually attractive coatings and variety of flavors ranging from simple vanilla and chocolate to more experimental infusions like rose or pista. Additionally, mini doughnuts are gaining popularity as convenient, shareable bites suitable for on-the-go consumption, while powdered doughnuts and savory variants offer unique alternatives that cater to niche markets. Mochi doughnuts, which combine the chewy texture of mochi with the familiar doughnut shape, are increasingly embraced by urban consumers seeking novel fusion foods that celebrate both traditional Asian and Western influences. Quick service restaurants (QSRs) serve as a primary outlet, especially in metropolitan areas, where fast-paced urban living drives demand for easily accessible, affordable, and tasty treats that can be enjoyed during breaks or on the move. These QSRs often collaborate with leading doughnut brands or local bakeries to provide consistent quality and innovative flavors tailored to regional preferences. Retail chains and convenience stores are increasingly incorporating doughnuts into their product offerings, capitalizing on high foot traffic and the rising trend of impulse buying, while also catering to families looking for ready-to-eat snacks. The burgeoning online retail space has revolutionized consumer access to doughnuts, with food delivery platforms and e-commerce websites enabling orders of fresh doughnuts, assorted boxes, and custom-designed products that can be conveniently delivered to homes or offices. This channel appeals particularly to younger demographics and urban dwellers who value time-saving solutions and personalized experiences. Cafés and coffee shops contribute significantly by positioning doughnuts as premium accompaniment to specialty beverages, enhancing the overall consumer experience through carefully curated flavor profiles and seasonal varieties. Bakeries, ranging from large-scale chains to artisanal outlets, play a crucial role in product innovation and quality assurance, often experimenting with novel recipes that blend traditional Indian ingredients with Western doughnut styles. Additionally, niche channels like amusement parks, zoos, mobile food trucks, and pop-up kiosks provide unique, experiential opportunities for consumers to discover doughnuts in informal, social settings. Individual consumers dominate this landscape, enjoying doughnuts as indulgent snacks that fit seamlessly into casual, family, and social eating occasions, often influenced by regional flavor preferences and occasions such as festivals and holidays. The catering segment is experiencing rapid growth alongside the expansion of India’s event management and hospitality sectors, as doughnuts become a sought-after item for weddings, corporate gatherings, social celebrations, and festivals, where the demand for customizable, visually appealing, and flavorful products is particularly strong. Corporate offices are emerging as an important consumer group, increasingly including doughnuts in their workplace culture to boost employee morale and foster informal interactions through snacks served at meetings, parties, and employee appreciation days. Events and special occasions such as birthday parties, cultural festivals, and religious celebrations further drive demand, with consumers seeking unique and thematic doughnut offerings to enhance the festive atmosphere. Other end users include transportation hubs, airlines, and educational institutions, which provide doughnuts as convenient, ready-to-eat snacks for travelers, students, and busy professionals, contributing to everyday consumption beyond home settings. This wide-ranging end-user base requires manufacturers and retailers to adopt flexible strategies, offering varied product types, packaging sizes, and pricing models that cater to different consumption occasions and preferences.

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Doughnuts Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Yeast Doughnuts • Cake Doughnuts • Filled Doughnuts • Frosted/Glazed Doughnuts • Others (mini, powdered, mochi, savory)

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By Sales Channel • Quick Service Restaurants (QSRs) • Retail Chains • Convenience Stores • Online Retail • Cafés & Coffee Shops • Bakeries • Others (Amusement Parks & Zoos, Mobile Food Trucks & Pop-ups) By End User • Individual Consumers • Catering Services • Corporate Offices • Events & Occasions • Others (Transportation Hubs & Airlines, Educational Institutions) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.