Global Baby Cosmetics & Toiletries Market Outlook, 2026

Global Baby Cosmetics & Toiletries Market Outlook, 2026

Actual Market Research 02-10-2021 460 Pages Region : Global Category : Consumer Goods & Services Manufacturing & Industry

1. Procter & Gamble Co

2. The Himalaya Drug Company

3. Ontex Group

4. Kimberly & Clark Corporation

5. Hindustan Unilever Limited


The market research report titled- Global Baby Cosmetics & Toiletries Market Outlook, 2026 by Actual Market Research analyses trends and markets for the baby cosmetic & toiletries market, globally. To achieve clarity, the market has been studied from different facets by appropriately segmenting the market. The report is a combination of the market studies of Baby Diaper, Baby Skin Care Products, Baby Bathing Products, Baby Wipes, Baby Oral Care, and Baby Massage Oil. Further different sales and distribution channels have been analyzed by categorizing them into Supermarket & Hypermarket, Pharmacy Store/ Drug Stores, traditional retail & online sales channel.

The growth of the market is majorly driven by the growing awareness of baby hygiene and skincare. Also, the increasing introduction of various products which were not in use otherwise is adding fuel to the market growth. Primarily, baby cosmetics are focused on infants and children, and thus are mild in the formulation and have non-irritating properties. Baby toiletries are one of the most important items on the baby shopping list, as the use of baby toiletries starts from day 1. The market for baby cosmetics and baby toiletries is to witness incredible growth in emerging countries. The market was valued at USD 59410 Million in the year 2015, which is highly regulated with stringent guidelines and regulations. The market growth is backed by multiple reasons like the rising birth rate in developing countries, change in lifestyle, and the increasing number of working women. The overall market of baby cosmetics & toiletries is expected to be growing at a rate of 5.83% through the forecasted period.

When all the major product types are compared to each other in terms of market size value, the baby diaper market emerges as the biggest market, with a share greater than the combined share of all other baby cosmetic products. Historically, the baby massage oil segment was the fastest-growing segment, which registered a CAGR of 7.14%. The high preference for the baby massage practice is associated with it being a common sight in the house for ages. This trend has been passed on from generations through our grandmother’s tale and is also now recommended by the doctors. The massage oils are an easy way to give the baby a sound sleep. The current innovation in the massage oil segment is the introduction of rich essential oils, which enhance the skincare regime for the baby.

The baby wipes are a disposable piece of cloth that is used to cleanse the baby, mostly made of fibers like rayon, cotton, or plastic resins; saturated with gentle, tender cleaning solutions. Classified into two major segments, the dry wipes segment held more than 60% of the wipes market share, while the wet baby wipes settled down at 40%, and is to be the fastest-growing segment.

It is a much unknown fact that a baby develops teeth while they are still in the womb. The parents now prefer cold teething rings and toothbrushes instead of rubbing with fingers. Through the forecasted period, the baby oral care segment is expected to be the fastest-growing segment which is to grow at a rate of 8.50% and yet account for less than 2% of the overall baby cosmetic & toiletries market. Baby teeth brushing starts soon after the teeth start appearing, the young parents are more involved with the dental health care of the babies and are actively looking for more options. In the market, the bathing and oral segments are to show considerable growth in the value share. With many accusations on the ingredients, parents are now more concerned about skincare products. As the baby’s skin is delicate and soft, it is easily prone to infections, which has raised the demand for clean label products. The growth of baby skincare is to be restricted to a CAGR of 5.57%, which is comparatively the lowest among the segments.

In terms of sales channel, the market is led by the supermarket/hypermarket, with the ease of getting the entire baby cosmetic & toiletries product list in one go. The segment held nearly 40% of the market share. However, this segment is on a declining market share trend, which is a result of the incline in the share of the online sales channel. The online sales channel segment in the coming period is to be the fastest-growing segment with a rate of 10.33%, followed by the traditional retail segment.

The global cosmetics market has always been promising in the developed regions such as North America and Europe, while the Asia Pacific region is the leading with a share of more than 40%. This region is expected to be growing further, with the number of emerging nations like China & India, opting for brands products over the traditional methods and practices. The Middle East & Africa market is demographically very lucrative but has very diverse economic profiles. The region has many countries with very high poverty and income per capita rates and also has countries with very high economic prosperity. Mainly the economically stable countries located in the Middle East are driving the market in the region. Latin American region has economically been unstable in the past few years, showing inflationary and recessionary trends. The outbreak of the Covid-19 has only made the already fragile economic condition much worse.

China holds a very strategic position in the global baby cosmetics market. The country is not only is the global leader in the baby cosmetics market but also is one of the world’s biggest manufacturers and suppliers of baby care products. However, unlike China, the market in the USA and Europe is well highly matured. US market is characterized by the high spending power of its consumers which makes the demand for baby cosmetics products relatively more inelastic than other emerging economies. A similar trend can be observed in major European markets such as UK, France, Germany, and Italy. However, the European markets face a demographic challenge of falling fertility rates and falling population growth. Brazil has the third biggest baby cosmetic market in the world and is the most advanced economy in Latin America, which is the major driver for the regional market. Mexico market roughly contributes to 5% of the global market.

While the international brands are leveraging in the baby cosmetic & toiletries market, the Asia Pacific & Middle-East and Africa the leading brands find it difficult to compete against the local unbranded players. The leading manufacturers are concentrating on the position in the physical stores as well as are investing heavily in online sales promotions.

• Geography: Global
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

• Market Size by Value for the period (2015-2026F)
• Market Share by product type (Baby Diaper, Baby Skin Care Products, Baby Bathing Products, Baby Wipes, Baby Oral Care, and Baby Massage Oil)
• Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacy Store/ Drug Stores, Traditional Retail & Online)
• Market Share by Region
• Market Share by Country

This report would help you answer the following questions:
1. What is the market size and forecast of the Global Baby Cosmetics & Toiletries Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Baby Cosmetics & Toiletries Market during the forecast period?
3. Which region outstands in the Global Baby Cosmetics & Toiletries Market?
4. Which are the segments to invest in over the forecast period in the Global Baby Cosmetics & Toiletries Market?
5. What is the competitive strategic window for opportunities in the Global Baby Cosmetics & Toiletries Market?
6. What are the technology trends and regulatory frameworks in the Global Baby Cosmetics & Toiletries Market?
7. What are the major companies in the Global Baby Cosmetics & Toiletries Market?

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