The air freshener market in Colombia is a growing industry due to Growing awareness of personal and home hygiene, Growing awareness of personal and home hygiene, Innovative product offerings, Changing consumer preferences these are the driving factors that are propelling the growth of Air Freshener market in Colombia. Seasons when Air Fresheners are purchased in Colombia are Christmas and New Year's Eve Another time when air freshener sales tend to be higher in Colombia is during the rainy season. The rainy season in Colombia typically runs from April to June and from September to November additionally, air freshener sales may also be higher during certain cultural events or celebrations in Colombia, such as the Barranquilla Carnival, which takes place in February and the Feria de las Flores in Medellin, which takes place in August, The Average Selling Price of Air Freshener in Colombia is estimated around USD 1 to USD 5
According to the research report “Colombia Air Freshner Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 52.87 Million by 2028. The increase in car sales combined with the surge in pet ownership and the willingness among consumers to purchase premium products such as air fresheners’ act as drivers for the growth of the market. Foul odour in hospitals, public toilets, restaurants, and healthcare centres caused by excessive use of cleaning chemicals and inorganic bacteria is expected to trigger the demand for air freshners. The increased need for hygiene and good air quality in public places are drivers for the growth of the industry in the forecast period.
In Colombia, the use and sale of air fresheners are regulated by several government entities, including the Ministry of Health and Social Protection, the Ministry of Environment and Sustainable Development, and the National Institute of Surveillance of Medicines and Food (INVIMA).The government has established regulations on the labelling and composition of air fresheners to ensure that they are safe for human use and do not harm the environment. Manufacturers are required to list the ingredients used in their products on the label, and any potentially hazardous or toxic chemicals must be listed in Spanish. Additionally, air fresheners must be registered with INVIMA before they can be sold in the market. The government also monitors the quality of air fresheners through regular inspections of production facilities and the testing of products for compliance with safety standards. In Colombia, the maximum concentration of volatile organic compounds (VOCs) in air fresheners is regulated to protect public health and the environment.
The Colombia air Freshner market is segmented by product type: sprays and aerosols, gel air freshener, electric air freshener, candle air freshener, and others (AC vents, blocks, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, etc.). Currently, the market is dominated by sprays and aerosols due to the fact that this product generates the maximum amount of demand among consumers owing to its excellent odor-neutralizing properties, which are enhanced by the chemicals present in the aerosol or spray cans. However, sprays and aerosols are under serious threat as research studies indicate adverse health effects associated with this product, therefore limiting its growth prospects in the near future. During the forecast period, it is expected that gel air Freshner are going to influence the market for air Freshner market in the Colombia due to the fact that gel air fresheners are known to have a longer-lasting fragrance compared to other types of air fresheners. This means that customers do not have to replace the product as frequently, making it more cost-effective in the long run. Gel air fresheners are designed to be mess-free and do not leave any residue behind. They are easy to use and do not require any special installation or tools. During the forecast period, gel air fresheners are expected to have an impact on the Colombian air freshener market because they have a longer-lasting fragrance than other types of air fresheners. Customers will have to replace the product less frequently as a result, making it more cost-effective in the long run. Gel air fresheners are intended to be non-messy and leave no residue. They are simple to use and do not necessitate any special setup or tools.
The Colombia air Freshner market is segmented by application type: residential, commercial, automotive, and others. Currently, the market is dominated by the residential this includes a variety of products, such as sprays, candles, and other types of air fresheners. Due to an increase in sales, the Automotive Segment is expected to dominate the market for air fresheners in the Colombia during the forecast period. The automotive segment is expected to grow during the forecast period. Colombia car sales are growing optimistically and are expected to continue this growth during the forecast period. As the findings point out, air freshener manufacturers are drastically targeting this segment for product modifications. A working American spends at least three to four hours on average daily in his car.
The Colombia air Freshner market is segmented by distribution channel: supermarkets and hypermarkets, convenience stores, online markets, and others (pharmacies, specialty stores, and B2B). Currently the market is dominated by supermarkets and hypermarkets, which offer a one-stop shop for consumers to buy all their household needs, including air fresheners. They have a wide range of products from various brands, and consumers can compare and choose the ones that suit their preferences and budgets. Additionally, these stores offer competitive prices and often run promotional campaigns, making it a convenient and cost-effective way for consumers to purchase air fresheners. Furthermore, supermarkets and hypermarkets have a strong supply chain and logistics network that ensure the products are available and reach the consumers Some of the main Hypermarket/ Supermarket that distributes air freshener in Colombia includes Some of the main Hypermarket and supermarket that distributes Air Freshener in Colombia includes Éxito, Carulla, Jumbo, Olímpica, D1 and it is expected that the online market will have an impact on the market for air fresheners in the Colombia during the forecast period. Online markets provide consumers with the convenience of shopping from the comfort of their own homes, a wider range of products, and the ability to easily compare prices. An increase in the use of smart phones and internet penetration is expected to drive the market for Air Freshner in the Colombia. Some of the Local brands of Air Freshener in Colombia include, Fabuloso, No+Vello, Savital, Axion
Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Colombia Air Freshner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Application Type
By Product Type
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)
By Distribution Channel
• Convenience Stores
• Online markets
• Others(Pharmacies, Speciality Stores and B2B)
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.