China Mattress Market Research Report, 2029

China has a large population, and there is a rising demand for mattresses driven by factors such as urbanization, increasing disposable incomes, and changing consumer lifestyles. The market presents growth potential as more consumers recognize the importance of quality sleep and invest in comfortable mattresses. The mattress market in China is highly competitive; with numerous brands compete for market share. Brands differentiate themselves through product quality, brand reputation, innovative features, marketing strategies, and customer service. The competition fosters innovation and drives brands to continuously improve their products and services. The adoption of smart home technology is influencing the mattress market in China. Smart mattresses with features like sleep tracking, adjustable firmness, and connectivity with other smart devices are gaining popularity. Consumers are interested in leveraging technology to optimize their sleep and overall well-being. With the increase in home ownership costs and government policy support, the rental industry has entered a new era of development. Renovation of rental housing is trending in China, purchasing new mattresses for the rental houses is stimulating. People are convinced of settling for comfortable mattress and getting a new mattress for quality sleep and quality life. According to the research report "China Mattress Market Research Report, 2029," published by Actual Market Research, the China Mattress market is anticipated to grow at more than 6.55% CAGR from 2024 to 2029. The mattress market in China comprises both domestic and international brands. Domestic brands have a strong presence and are often favored due to competitive pricing, localized marketing efforts, and understanding of local consumer preferences. However, international brands with a reputation for quality, innovation, and advanced sleep technologies also hold a significant market share. Pufeng is a Chinese mattress brand that offers a range of affordable mattresses, including innerspring and memory foam options. They focus on providing value for money and comfort. Huaweimei is a local Chinese mattress brand that specializes in memory foam mattresses. They are known for their advanced memory foam technology and comfort-focused designs. Li Yuchun, also known as Chris Lee, is a popular Chinese singer, actress, and fashion icon. She has endorsed mattresses for brands such as Simmons and Sleepland. Her association with these brands helped promote their products and reach a wider audience.

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Filial piety, the respect and care for one's parents and elders, is an important value in Chinese culture. Chinese consumers may choose to purchase high-quality mattresses as gifts for their parents or elders, as a gesture of filial piety and ensuring their comfort. Traditional Chinese Medicine has a holistic approach to health, including sleep. TCM emphasizes the balance of Yin and Yang energies and the flow of Qi (vital energy). Chinese consumers may consider TCM principles when selecting mattresses that support proper spinal alignment, blood circulation, and the balance of body energies. Feng Shui, the ancient Chinese art of placement and harmony, has an influence on the mattress market. According to Feng Shui principles, the bedroom and the mattress placement are important for creating a harmonious environment that promotes restful sleep and positive energy flow. Some Chinese consumers consider Feng Shui guidelines when choosing mattress sizes, placement, and design. China International Sleep Industry Expo (CISIE) is a specialized trade fair focused on the sleep industry, including mattresses, bedding, and sleep-related products. It brings together manufacturers, suppliers, distributors, and industry professionals to showcase products, exchange knowledge, and discuss industry trends and innovations. Innerspring mattresses are among the most popular, featuring a coil support system that provides traditional bounciness and support. Brands like Wedo and Sleemon are well-known for their high-quality innerspring options, which are often favored for their affordability and durability. Latex mattresses offer a more eco-friendly alternative, utilizing natural or synthetic latex for a resilient and hypoallergenic sleeping surface. Chinese brands such as Mikado and Nodream are gaining traction in this segment, as consumers increasingly prioritize health and sustainability. Memory foam mattresses have surged in demand due to their ability to contour to the body, alleviating pressure points. Leading brands like Muji and Haojue are popular for their memory foam offerings, which are especially appealing to those seeking comfort and support for various sleep positions. Additionally, other mattress types such as air, water, and hybrid mattresses are becoming more prevalent. Air mattresses provide adjustable firmness levels, making them suitable for travelers or temporary use, while water mattresses offer unique comfort features. Hybrid mattresses, which combine innerspring and foam technologies, are gaining popularity among Chinese consumers looking for a balance of support and comfort. Brands like Oudi and Fenglin cater to these markets, reflecting the increasing demand for innovative sleeping solutions in China. Online sales have surged, largely driven by e-commerce giants like Alibaba (with its platform Tmall) and JD.com, which offer a wide range of mattress options from various brands, often with competitive pricing and convenient home delivery. The demand for online shopping is bolstered by the growing trend of consumers seeking the convenience of purchasing high-ticket items like mattresses from the comfort of their homes. Many brands also leverage social commerce through platforms like WeChat and Douyin (TikTok), utilizing live-streaming events and influencer marketing to engage potential buyers. On the other hand, offline distribution remains vital, particularly in urban areas where consumers prefer to test mattresses in-store before making a purchase. Retailers like IKEA and local specialty stores provide hands-on experiences, allowing customers to assess comfort levels and quality firsthand. The demand for offline shopping is also supported by promotional events and sales campaigns, which attract consumers looking for immediate purchases.

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Rahul Jagtap

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In the Chinese mattress market, domestic and commercial applications play significant roles, each with distinct demands and innovations. The domestic segment is primarily driven by individual consumers seeking comfort, support, and health benefits in their sleep environment. This has led to a surge in demand for high-quality mattresses that incorporate advanced materials and technologies, such as gel-infused memory foam, adjustable firmness features, and eco-friendly materials. Brands like Sleemon and Yasent are at the forefront, offering products that cater to the rising health consciousness among consumers. On the commercial side, the demand comes from hotels, hospitals, and other businesses that require bulk purchases of mattresses for guest or patient accommodations. Innovations in this sector often focus on durability, easy maintenance, and the ability to withstand heavy usage while still providing comfort. For instance, hotels are increasingly adopting hybrid mattresses that combine different materials for enhanced guest experience. Additionally, companies are exploring smart mattresses equipped with sleep tracking and climate control features, appealing to both domestic and commercial consumers looking to enhance sleep quality. The growing trend toward wellness and personalized sleep experiences continues to drive innovation across the mattress market in China, catering to the evolving needs of both domestic households and commercial establishments. Considered in this report • Geography: China • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • China mattress market with its value and forecast along with its segments • Country-wise Mattress market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Mattress Type: • Innerspring Mattress • Laxet Mattress • Memory Mattress • Others Mattress (Air, Water, Hybrid, Etc.)

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By Application • Domestic • Commercial By Sales Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.