Brazil Ice Cream Market Research Report, 2029

Brazil Ice Cream Market Research Report, 2029

Actual Market Research 31-01-2024 68 Pages Figures : 6 Tables : 23 Region : South America Country : Brazil Category : Food & Beverages Food

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Brazil is a delectable tapestry of flavours, reflecting the nation's rich cultural diversity and a tropical climate that makes frozen treats a year-round indulgence. Ice cream, a staple of Brazilian cuisine, has evolved from a simple treat to a fundamental component of the nation's culinary culture. Brazil's openness to culinary discovery is reflected by the market's wide assortment of both traditional and new flavours, which are inspired by indigenous fruits like guava, cupuaçu, and açaí, as well as foreign influences. As one of the largest ice cream markets in Latin America, Brazil has witnessed the rise of both artisanal and mass-produced offerings, providing consumers with a spectrum of choices ranging from time-honoured classics to avant-garde creations. The industry's growth is propelled by factors such as the nation's penchant for sweet treats, the refreshing appeal of ice cream in the country's warm climate, and an ever-expanding middle class with an increasing disposable income. From bustling city centres to coastal retreats, ice cream parlours, kiosks, and supermarkets dot the landscape, inviting Brazilians and visitors alike to savour the delightful symphony of flavours that defines the Brazilian ice cream experience. As the industry continues to evolve, it reflects not only the changing tastes of consumers but also the dynamic fusion of tradition and innovation that defines Brazil's culinary landscape. According to the Brazilian Association of Ice Cream Industries and Sectors (Abis), the country has an average of 5.4 litres per year per capita. According to the research report "Brazil Ice Cream Market Research Report, 2029," published by Actual Market Research, the Brazil Ice Cream market is anticipated to grow at more than 5% CAGR from 2024 to 2029. Brazilians have a cultural affinity for sweet treats, and desserts play a central role in many celebrations and social gatherings. Ice cream, with its indulgent and delightful nature, aligns well with this cultural appreciation for sweets. The expansion of the middle class in Brazil, accompanied by increasing disposable income, has led to a higher purchasing power among consumers. This economic growth has positively influenced the demand for discretionary items, including ice cream. Ice cream manufacturers in Brazil continuously innovate to introduce new flavours and formats. Creative combinations, limited-edition releases, and novel presentations contribute to consumer excitement and drive demand. Brazilians have a strong tradition of enjoying ice cream in cones. Ice cream shops and vendors often offer a variety of cone options, and this preference for cones contributes to the overall demand. The vibrant culinary scene and street food culture in Brazil contribute to the popularity of ice cream. Street vendors and ice cream parlours offering unique and delicious frozen treats contribute to the overall demand. Ice cream is often part of cultural celebrations, events, and festivities. Whether it's birthdays, holidays, or special occasions, the demand for ice cream tends to increase during such times. Based on the product types, Impulse Ice Cream, Artisanal Ice Cream, and Take Home Ice Cream are among them in Brazil. Artisanal ice cream is a growing market. Artisanal ice cream makers in Brazil emphasise craftsmanship and traditional, handmade processes. The production often involves skilled artisans who take pride in crafting small batches of ice cream, paying careful attention to detail. Artisanal ice cream culture places a strong emphasis on using local and seasonal ingredients. This commitment not only supports local farmers and producers but also ensures the freshness and authenticity of the flavours, reflecting the rich agricultural diversity of Brazil. Many artisanal ice cream makers actively engage with their communities. They may source ingredients locally, participate in community events, and collaborate with local businesses, fostering a sense of community connection and support. In terms of flavour types, they are segmented into Vanilla, Chocolate, Fruit, Tutti Frutti, Blends, and others. In Brazil, vanilla also contributes a significant market share. Vanilla is a classic and universally loved flavour that appeals to a broad range of consumers. Its mild and sweet taste makes it a versatile choice that can be enjoyed on its own or paired with various toppings and accompaniments. Vanilla serves as an excellent base for a variety of toppings, sauces, and mix-ins. Brazilians may appreciate the versatility of vanilla ice cream, as it complements local fruits, nuts, and other regional ingredients commonly used in desserts. In many markets, including Brazil, there is a continued preference for classic and familiar flavors. Vanilla, being one of the most traditional ice cream flavours, may align with the taste preferences of consumers who appreciate time-tested options. According to the report, the packaging types are segmented into sticks and bars, cones and cups, tubs and bricks, and others; among them, tubs and bricks are a growing segment. Brazil, like many countries, has a population with a fast-paced and on-the-go lifestyle. Tube and brick packaging cater to consumers who want a convenient, grab-and-go option that can be enjoyed without the need for additional utensils. Ice cream brands in Brazil adopt strategic marketing and branding campaigns to promote tube and brick-packaged ice creams. Eye-catching designs and promotional efforts can increase consumer awareness and drive sales. Tube and brick packaging may be designed to target specific demographics, such as children or young adults. The fun and convenient nature of these packaging types can make them particularly appealing to certain consumer groups. Based on the distribution channel, which includes supermarkets and hypermarkets, convenience stores, ice cream parlours, online sales channels, and others, in the country, supermarkets and hypermarkets lead the ice cream market. Supermarkets and hypermarkets are equipped with temperature-controlled storage facilities, ensuring that ice cream remains frozen and maintains its quality. This addresses the need for proper storage, which is crucial for a perishable product like ice cream. The preference of Brazilian consumers for the convenience and variety offered by supermarkets and hypermarkets aligns with the growth of these distribution channels for ice cream. Considered in this report: • Geography: Brazil • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report: • Brazil Ice Cream market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products Types • Impulse Ice Cream • Artisanal Ice Cream • Take Home Ice Cream By Flavours Types: • Vanilla • Chocolate • Fruit • Tutti Frutti • Blends • Others By Distribution Channel: • Supermarkets and Hypermarkets • Convenience Stores • Ice cream Parlor • Online Sales Channel • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Ice Cream, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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