Australia Lawn Mower (Robotic, Walk behind, Ride on) Market Research Report, 2027

A garden tool and equipment is one of many tools which overlap with agriculture and horticulture’s broad range of tools and equipment specifically made for gardening. These garden tools are mainly divided into two categories, which are hand tools and power tools. The hand tools are the conventional ones that are still used by landscape service professionals and originated with the ancient agricultural implements used by men, such as hand cultivators, spades, hand trowels, garden hoes, pitchforks, garden forks, and many more of such types. Power tools include cultivators, string trimmers, irrigation sprinklers, chain-saws, mini trucks, and many more of such kinds, which are operated using some kind of energy. The lawn mower was the first power tool to become popular with gardens and lawn equipment. Lawn mowers are included under the category of garden machinery. A lawn mower is a mechanical device or machine that is used for mowing and maintaining grass or plants up to specific, even heights with the help of thin, hard, and sharp iron plates. A lawn mower is used to keep lawns and gardens tidy, well maintained, and free from unwanted vegetation so as to maintain the healthy life of the garden and to keep lawns and gardens free from pests.

The Australian market for lawn mowers has been witnessing a huge penetration of lawn mowers for many years because Australia is a country that is hugely covered in green spaces and for its maintenance, lawn mowers are the most important component. The Australian region consists of many residential as well as commercial areas like golf courses, cricket grounds, football grounds, public parks, and many other lifestyle amenities, which drive the demand for garden equipment there. With the advent of technology such as automation, IoT, and artificial intelligence, the normal people of Australia as well as the professionals in landscape services are adopting more environmentally friendly options such as electric corded and cordless battery-powered lawn mowers as a substitute to gas-powered lawn mowers. This is driving people towards the adoption of robotic lawn mowers more in comparison to other models. Lawn mowers come in various varieties, but one must select the lawn mowers according to their specific requirements and intended application.

According to the report titled "Australia Lawn Mowers Market Overview, 2027", published by Actual Market Research, the lawn mower market for the Australian region is forecasted to grow at a compound annual growth rate of 6.45% during the future years of 2022F–2027F. This growth can be attributed to recent advancements in technologies, which have led to increased adoption of robotic lawn mowers; an increase in sporting activities among people as a means of their recreation; export opportunities through means of trade expos; and the adoption of environmentally friendly options to eradicate environmental concerns. Walk-behind lawn mowers are increasing in popularity owing to customer preferences regarding walk-behind mowers with a better after-cut appearance in terms of pristine cutting. Ride-on mowers are mainly preferred by landscaping service professionals in the country as they are majorly paid to maintain large commercial lawns, and they even maintain huge residential lawns owing to their busy schedule of homeowners. Robotic lawn mowers are expected to grow at the best rate in comparison to other segments because of the ecological impacts of gas-powered self-propelled walk-behind lawn mowers and ride-on lawn mowers. The residential segment has a majority share and higher growth as the majority of the Australian population resides in urban areas where lawns are not too large, leading to self-maintenance of lawns. The commercial segment further includes professional landscape services for the maintenance of commercial places’ lawns, such as outdoor sports grounds, government buildings, and other commercial properties.

The electric cordless segment is expected to grow at the fastest rate while a majority of the market share is being held by the gas-powered lawn mower, which is decreasing. A gas-powered lawn mower consists of engines that are responsible for the emission of carbon and other pollutants into the atmosphere. This has led to their decreased usage, though they are being worked upon to reduce their emissions. However, other more environment-friendly options are available, though costly, but an increase in consumer spending and disposable income has led to their increased usage in the past trends as well as forecast period. Electricity is available through renewable sources and batteries are recyclable, which has led to their increased CAGR during the forecast period among fuel types. Based on drive types, rear-wheel drive mowers occupy a dominant position because they have advantages such as they cut with great precision on most lawns, and more models are available with these types of mowers, including models with better engines and components. Next are all-wheel-drive types, which have the second-best market share as they have a few models available with excellent build quality and components that provide great traction on uneven, hilly or flat ground, but they are on the expensive side. The last ones are front-wheel drive types, which are used on lawns with more turns and flat surfaces.

Standard blade lawn mowers have a maximum market share as they have been extensively used in lawn mowers over the past years due to their benefits of offering a better cut along with discharging or bagging clippings that have been accumulated in storage. If an extra advantage of mulching is to be used along with the other two, then mulching blade lawn mowers are used, which increases the soil quality for the efficient growth of grass and plants. Some recent lawn mower innovations offer a specific range of features to end users at reasonable prices, such as the Ambrogio L250 Elite, which includes advanced techniques such as smart partition cutting systems and GPS navigation, allowing for efficient mowing of fast-growing couches in the country. Ambrogio L400, an upgrade to the previous version, comes with high-efficiency brushless motors, powerful Li-ion batteries, can slope up to 45% and offer perfect cut even on uneven ground, has a lightweight carbon casing, and a patented rear wheel along with differential GPS and predefined path cutting system.

The COVID-19 pandemic has influenced every aspect of business globally. In the past, Australia had many giant firms manufacturing lawn mowers and their various components. The expansion of these companies with global leaders led to the shift of their manufacturing plants outside of Australia, as imports were cheap in Australia. Still, now some of the manufacturing is done in Australia but the majority of it is imported from outside, which leads to their dependability on foreign countries and a pandemic situation like COVID-19 leads to disruption in the supply chain. During the pandemic, moreover, the demand increased due to increased gardening activities being undertaken by people in seclusion, which led to making gardening a hobby. But the supply and assembly were not in accordance with demand, which resulted in a deficit. However, with restrictions easing down, this problem is gradually going to be solved.

Considered in this report.
• Geography: Australia
• Historical year: 2016
• Base year: 2021
• Estimated year:2022
• Forecast year: 2027

Aspects covered in this report
• Australia lawn mowers market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Five force models.
• Top-profiled companies
• Strategic recommendation

By Product type in the report
• Walk behind lawn mowers
• Ride-on lawn mowers
• Robotic lawn mowers

By End-User type in the Report
• Residential
• Professional Landscaping services
• Golf Courses
• Government and others

By the Fuel type in the report.
• Manual-powered
• Gas-powered
• Propane-powered
• Electric corded
• Electric-cordless

By Drive type in the report
• All wheel drive (AWD)
• Front wheel drive (FWD)
• Rear wheel drive (RWD)

By Blade type in the Report
• Cylinder Blade
• Standard Blade
• Mulching Blade
• Others (Lifting Blade)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases and annual reports of companies, analyzing government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. After this, we have started making primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.