India water purifiers market is showing robust growth, as local awareness among consumers has grown and price affordability. Water purifiers have penetrated lower-income groups and rural households in India. The growth can be attributed to increasing health concerns and importance of clean water, expanding middle-class population, and high concentration of fluoride and arsenic in water. In India, water pollution is a severe issue and the current economic conditions have made it impossible to get pure water. As a result, the market for water purifiers is flourishing and is estimated to grow in the forecast period as well.
The report titled “India Water Purifier Market Research Report, 2027-28” by Actual Market Research gives a comprehensive analysis of the water purifier industry in India. In the last few years, the Asia Pacific and majorly China, India & Bangladesh are experiencing a potential growth in water purifier sales due to an increase in water pollution, rising health awareness, rising disposable income, etc.India Water Purifier Market is expected to grow with a CAGR of more than 17% in the forecasted period of 2021-22 to 2027-28. Overall Water Purifier is segmented into organized water purifier market and unorganized water purifier market.
Further segments are covered based on By Technologies where RO+ water purifier is dominating the major market share followed by offline water purifiers. The growth in the water purifier market has been largely driven by the rising awareness about drink pure water and growth in disposable income of the middle class where water purifiers have become the inevitable part of houses. According to our research share of institutional end-users is also growing at a pace of more than 6% in the forecasted period. Increasing water pollution in the country and the lack of freshwater supply by municipalities also drive the demand. The total market is made up of organized and unorganized players having huge price differences between them. Unorganized players are slowly becoming organized through easy online platforms. E-commerce has created huge differences in the distribution channels of all players whether organized or unorganized. Demand at the top end (electric) of the water purifier market, as well as the bottom end (non-electric/gravity-based), is showing strong growth.
Water purifier manufacturers are concentrating and investing in the development of technologically advanced and unique water purifiers. Smart water purifiers with a multi-stage filtration process and an easy-to-use interface are becoming increasingly popular in Indian households. These innovative water purifiers not only remove the harmful contaminants from water but also monitor water usage and adjust it according to the requirements. These are also equipped with various useful features such as alerts and notifications for cleaning and maintenance. These advancements entice potential purchasers, resulting in the expansion of the Indian water purifier industry.
To compete with a low price Chinese product penetration domestic players are adopting strong marketing strategies and got standards approval for the quality of their products. GOI’s Make in India policies and restrictions on the import of Chinese and Korean products helping domestic companies. Also, export in neighboring countries like Nepal, Bangladesh, Sri Lanka is growing. Leading companies spend more on branding advertisements through celebrities. Eureka signed Madhuri Dixit for marketing its brand Aquaguard. Hindustan Uniliver signed FarhanAkhtar and Prachi Desai as brand ambassadors for 'PureitMarvella RO. Kent RO signed HemaMalini and Sachin Tendulkar. Other companies covered in this report are Livpure, Okaya power, Blue star, Panasonic, Havells, and LG Electronics and Ion exchange. In the last 5 years companies like Whirlpool, AO Smith, and Hi-Tech Sweet Water Technologies are successfully established in the Indian water purifier market.
Key aspects covered in the report “India Water Purifier Market Research Report, 2026” are the following:
• Indian market size Research Report By organized and Unorganized sector
• Indian market share Research Report By companies, By region, By state, By technologies, By end User, By organized-Unorganized sector
• RO+ water purifier market size By value & Volume and Share by product type RO, RO+UV, RO+UF & RO+UV+UF & technological developments
• UV water purifier market size By Value and Volume & technological developments
• Offline water purifier market size By Value and Volume & technological developments
• Trade dynamics (Import & Export), Market dynamics (Drivers and Challenges)
• Key trends, Competitive analysis & Strategic Recommendation
Considered in the report
• Base year: 2021-22
• Historical year: 2016-17
• Forecasted year: 2027-28
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology: The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
14.3.1. A. O. Smith India Water Products Private Limited
14.3.1.1. Company Overview
14.3.1.2. Financial Highlights
14.3.1.3. Geographic Insights
14.3.1.4. Business Segment & Performance
14.3.1.5. Product Portfolio
14.3.1.6. Key Executives
14.3.1.7. Strategic Moves & Developments
14.3.2. Blue Star Limited
14.3.3. Eureka Forbes Ltd
14.3.4. Havells India Limited
14.3.5. Hindustan Unilever Limited
14.3.6. HI Tech Sweet Water Technologies Private Limited
14.3.7. Ion Exchange India Limited
14.3.8. Kent RO Systems Limited
14.3.9. Livpure Private Limited
14.3.10. LG Electronics India Private Limited
14.3.11. Okaya Power Private Limited
14.3.12. Panasonic India Private Limited
14.3.13. Tata Chemicals Limited
14.3.14. Whirlpool of India Limited
15. Strategic Recommendations
16. Disclaimer
List of Figures
Figure 1: India Population 2017-2021( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 6: India Water Purifier Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 7: India Water Purifier Market Size By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 8: India RO+ Water Purifier Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 9: India RO+ Water Purifier Market Size By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 10: India RO+ Water Purifier Market Share By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 11: India RO+ Water Purifier Market Share By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 12: India UV Water Purifier Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 13: India UV Water Purifier Market Size By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 14: India Offline Water Purifier Market Size By Value (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 15: India Offline Water Purifier Market Size By Volume (2016-17, 2021-22 & 2027-28F) (in INR Crore)
Figure 16: Competitive Dashboard of top 5 players, 2021-22
Figure 17: Porter's Five Forces of India Water Purifier Market
List of Table
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 8: India Water Purifier Market Share By Company (2021-22)
Table 9: India Water Purifier Market Share and Forecast By Region (2016-17, 2021-22 & 2027-28F)
Table 10: India Water Purifier Market Share and Forecast By State (2016-17, 2021-22 & 2027-28F)
Table 11: India Water Purifier Market Share and Forecast By Technology (2016-17, 2021-22 & 2027-28F)
Table 12: India Water Purifier Market Share and Forecast By Organized & Unorganized (2016-17, 2021-22 & 2027-28F)
Table 13: India Water Purifier Market Share and Forecast By End User(2016-17, 2021-22 & 2027-28F)
Table 14: India Water Purifier Market Share and Forecast By Technology (2016-17, 2021-22 & 2027-28F)
Table 15: India Water Purifier Market Share and Forecast By Organized & Unorganized (2016-17, 2021-22 & 2027-28F)
Table 16: HS Code for Water Purifier Products in India 2021-22
Table 17: Import Duty Structure for HS Code XXXX in India 2021-22
Table 18: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 19: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 20: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 21: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 22 : Influencing Factors for India Water Purifier Market, 2021-22
Featured Companies
1. Blue Star Limited
2. Eureka Forbes Limited
3. Havells India Limited
4. Hindustan Unilever Limited
5. Ion Exchange India Limited
6. Kent RO Systems Limited
7. LG Electronics India Private Limited
8. Okaya Power Group
9. Panasonic India Private Limited
10. Tata Chemicals Limited
11. Whirlpool of India Limited
12. A. O. Smith India Water Products Private Limited
13. HI Tech Sweet Water Technologies Private Limited
14. Livpure Private Limited
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Frequently Asked Questions ?
India Water Purifier Market is expected to grow with a CAGR of more than 9% in the forecasted period
In 2020, the organized sector accounted to more than 70% of the market share.
By type, the RO Water Purifier segemnt leads the market .
The institutional end user accounted to ledd than 40% in India Water Purifier Market
A. O. Smith India Water Products Private Limited, Blue Star Limited,Eureka Forbes Limited,Havells India Limited,Hindustan Unilever Limited,HI Tech Sweet Water Technologies Private Limited,Ion Exchange India Limited,Kent RO System Limited,Livpure Private Limited, LG Electronics India Private Limited, Okaya Power Private Limited, Panasonic India Private Limited, Tata Chemicals Limited,Whirlpool of India Limited
RO+ water purifies dominates the India Water Purifier Market: Actual Market Research
Featured Companies
1. Blue Star Limited
2. Eureka Forbes Limited
3. Havells India Limited
4. Hindustan Unilever Limited
5. Ion Exchange India Limited
More...
India water purifiers market is showing robust growth, as local awareness among consumers has grown and price affordability. Water purifiers have penetrated lower-income groups and rural households in India. The growth can be attributed to increasing health concerns and importance of clean water, expanding middle-class population, and high concentration of fluoride and arsenic in water. In India, water pollution is a severe issue and the current economic conditions have made it impossible to get pure water. As a result, the market for water purifiers is flourishing and is estimated to grow in the forecast period as well. The report titled “India Water Purifier Market Research Report, 2027-28” by Actual Market Research gives a comprehensive analysis of the water purifier industry in India. In the last few years, the Asia Pacific and majorly China, India & Bangladesh are experiencing a potential growth in water purifier sales due to an increase in water pollution, rising health awareness, rising disposable income, etc.India Water Purifier Market is expected to grow with a CAGR of more than 17% in the forecasted period of 2021-22 to 2027-28. Overall Water Purifier is segmented into organized water purifier market and unorganized water purifier market. Further segments are covered based on By Technologies where RO+ water purifier is dominating the major market share followed by offline water purifiers. The growth in the water purifier market has been largely driven by the rising awareness about drink pure water and growth in disposable income of the middle class where water purifiers have become the inevitable part of houses. According to our research share of institutional end-users is also growing at a pace of more than 6% in the forecasted period. Increasing water pollution in the country and the lack of freshwater supply by municipalities also drive the demand. The total market is made up of organized and unorganized players having huge price differences between them. Unorganized players are slowly becoming organized through easy online platforms. E-commerce has created huge differences in the distribution channels of all players whether organized or unorganized. Demand at the top end (electric) of the water purifier market, as well as the bottom end (non-electric/gravity-based), is showing strong growth. Water purifier manufacturers are concentrating and investing in the development of technologically advanced and unique water purifiers. Smart water purifiers with a multi-stage filtration process and an easy-to-use interface are becoming increasingly popular in Indian households. These innovative water purifiers not only remove the harmful contaminants from water but also monitor water usage and adjust it according to the requirements. These are also equipped with various useful features such as alerts and notifications for cleaning and maintenance. These advancements entice potential purchasers, resulting in the expansion of the Indian water purifier industry. To compete with a low price Chinese product penetration domestic players are adopting strong marketing strategies and got standards approval for the quality of their products. GOI’s Make in India policies and restrictions on the import of Chinese and Korean products helping domestic companies. Also, export in neighboring countries like Nepal, Bangladesh, Sri Lanka is growing. Leading companies spend more on branding advertisements through celebrities. Eureka signed Madhuri Dixit for marketing its brand Aquaguard. Hindustan Uniliver signed FarhanAkhtar and Prachi Desai as brand ambassadors for 'PureitMarvella RO. Kent RO signed HemaMalini and Sachin Tendulkar. Other companies covered in this report are Livpure, Okaya power, Blue star, Panasonic, Havells, and LG Electronics and Ion exchange. In the last 5 years companies like Whirlpool, AO Smith, and Hi-Tech Sweet Water Technologies are successfully established in the Indian water purifier market. Key aspects covered in the report “India Water Purifier Market Research Report, 2026” are the following: • Indian market size Research Report By organized and Unorganized sector • Indian market share Research Report By companies, By region, By state, By technologies, By end User, By organized-Unorganized sector • RO+ water purifier market size By value & Volume and Share by product type RO, RO+UV, RO+UF & RO+UV+UF & technological developments • UV water purifier market size By Value and Volume & technological developments • Offline water purifier market size By Value and Volume & technological developments • Trade dynamics (Import & Export), Market dynamics (Drivers and Challenges) • Key trends, Competitive analysis & Strategic Recommendation Considered in the report • Base year: 2021-22 • Historical year: 2016-17 • Forecasted year: 2027-28 This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology: The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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