India Feminine Hygiene Market Overview 2021-2026

The top three companies of india feminine hygiene Johnson & Johnson, P&G, Unicharm India Pvt ltd have captured a market share of more than 40%

Featured Companies

  • 1. Procter & Gamble Co
  • 2. Kimberly & Clark Corporation
  • 3. Havells India Limited
  • 4. Johnson & Johnson Private Limited
  • 5. Soothe Healthcare Private Limited
  • More...

Sanitary napkins, variously known as sanitary pads, are thin pads composed of absorbent materials. They play an essential role in feminine hygiene as they absorb the menstrual liquid during menstruation. A sanitary napkin contains four functional components, such as the fluid acquisition layer, the absorbent structure, distribution component, and liquid impervious membrane. These napkins are available in different shapes and sizes with varying capacities of absorption. With an increase of rising awareness and increasing, literacy India's Sanitary napkin increasing robustly. The sanitary napkins segment dominates the feminine hygiene products market. A sanitary napkin is a feminine hygiene product used in menstrual care to handle light to heavy flow. Apart from this, sanitary napkins help prevent undesired odor. Product shape can be either flat or curved with/without wings to secure the pad in place and add additional leak protection. It is available in various pattern designs with perfume (deodorant) added to cover or absorb odor. Packaging is done either folded and single wrapped or packed flat and unwrapped. As per Actual Market Research report title India Sanitary napkin Market, Overview 2026 Rural penetration of Sanitary napkins in India has been around 26% for the current fiscal year. In India, a big proportion of the population is still residing in rural parts which creates a huge opportunity for manufacturers to tap the rural market. Key players have already started making efforts to enter the rural market through expanding distribution networks, launching cost-effective products, and running promotional activities in rural India. Indian women choose sanitary pads based on comfort and pricing, rarely realizing the health hazards hidden in this essential product. Currently, disposable menstrual pads exhibit the most popular product type. The demand for these pads is due to the awareness campaigns led by the Central and State Governments, along with several NGOs and multinational companies. The Indian sanitary napkin market is driven by the several initiatives taken by the Government of India over the past few years, in association with several private entities and non-governmental organizations for promoting the use of sanitary napkins, especially among the underprivileged and rural women. Some of these initiatives include the Eco Femme and My Pad, Reproductive, and Child Health Program. The market is further aided by the expansion of the female workforce, which has led to enhanced decision-making and purchasing power among women. On account of this, manufacturers can target the female audience directly and, in turn, influence their purchasing behavior. Apart from this, they are also introducing organic and chemical-free variants, which is having a positive influence on the industry growth. The sanitary pads key players are coming up with marketing plans and ideas for these sanitary pads to help accelerate the market growth. The Indian market is quite huge and as per reports available, only 35% of India's requirement is manufactured in India, as of now. A huge market, great potential, and excellent profit margin are envisaged in the manufacturing of sanitary napkins in India. Covered in the report: India Sanitary napkin Rural Sanitary napkin Urban Sanitary napkin Considered in the report Geography: India Base year: 2019-20 Historical year: 2014-15 Forecasted year: 2025-26 This report would help you answer the following questions: 1. What is the market size and forecast of the India Sanitary Napkin Market 2. What are the inhibiting factors and impact of COVID-19 shaping the India Sanitary Napkin Market during the forecast period 3. Which region outstands in the India Sanitary Napkin Market 4. Which are the segments to invest in over the forecast period in the India Sanitary Napkin Market 5. What is the competitive strategic window for opportunities in the India Sanitary Napkin Market 6. What are the technology trends and regulatory frameworks in the India Sanitary Napkin Market 7. What are the major company in the India Sanitary Napkin Market

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Companies Mentioned

  • Procter & Gamble Co
  • Kimberly & Clark Corporation
  • Havells India Limited
  • Johnson & Johnson Private Limited
  • Soothe Healthcare Private Limited

Table of Contents

  • Table Of Content
  • 1. Report Methodology
  • 2. Executive Summary
  • 3. Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
  • 4. India Feminine Hygiene Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Share
  • 4.2.1. By Product
  • 4.2.2. By Company
  • 4.2.3. By Demographic
  • 4.2.4. By Sales Channel
  • 4.2.5. By Region
  • 4.2.6. By Type
  • 5. India Sanitary Napkin Market Outlook
  • 5.1. Market Size By Value
  • 5.1.1. Overall Market
  • 5.1.2. Urban vs Rural Market
  • 5.2. Market Size By Volume
  • 5.2.1. Overall Market
  • 5.2.2. Urban vs Rural Market
  • 5.3. Market Share
  • 5.3.1. By Company
  • 5.3.2. By Demographic (Rural Vs. Urban)
  • 5.3.3. By Age Group
  • 5.3.4. By Sales Channel
  • 5.3.5. By Region
  • 5.3.6. By Type
  • 6. India Pantyliners Market Outlook
  • 6.1. Market Size by Value
  • 6.2. Market Share
  • 6.2.1. By Company
  • 6.2.2. By Demographic
  • 6.2.3. By Sales Channel
  • 6.2.4. By Region
  • 7. India Tampon Market
  • 7.1. Market Size By Value
  • 7.2. Market Share
  • 7.2.1. By Company
  • 7.2.2. By Demographics (Rural Vs. Urban)
  • 7.2.3. By Sales Channel
  • 7.2.4. By Region
  • 8. India Menstrual Cup Market
  • 8.1. Market Size By Value
  • 8.2. Market Share
  • 8.2.1. By Company
  • 8.2.2. By Demographics (Rural Vs. Urban)
  • 8.2.3. By Sales Channel
  • 8.2.4. By Region
  • 8.2.5. By Type
  • 9. Competitive Landscape
  • 9.1. Company Profiles
  • 9.1.1. Procter & Gamble Hygiene and Health Care Ltd (Whisper)
  • 9.1.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
  • 9.1.3. Unicharm India Pvt. Ltd. (Sofy)
  • 9.1.4. Kimberly-Clark Lever Ltd.
  • 9.1.5. Soothe Healthcare Private Limited
  • 9.2. Company overviews.
  • 9.2.2. Wet and Dry Personal Care Pvt. Ltd. (Everteen)
  • 10. Disclaimer

LIST OF TABLE
Table1: Total Female Population in India in 2015 & 2026
Table 2: Total Menstruating Female Population in India in 2015 & 2026
Table 3: India Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 4: India Feminine Hygiene Market Share By Company , 2019-20
Table 5: India Feminine Hygiene Share By Sales Channel (2020 & 2026F)
Table 6: India Sanitary Napkin Share By Company , 2019-20
Table 7: India Sanitary Napkin Market Share By Sales Channel (2020 & 2026F)
Table 8: India Pantyliner Market Share By Demographic By Value 2019-20 & 2025-26F
Table 9: India Panyliner Market share By Sales Channel 2019-20 & 2025-26F
Table 10: India Pantyliner Market Share By Demographic By Value 2019-20 & 2025-26F
Table 11: India Panyliner Market share By Sales Channel 2019-20 & 2025-26F
Table 12: India Market Share By Demographic By Value 2019-20 & 2025-26F
Table 13: India Menstrual Cup Market share By Sales Channel 2019-20 & 2025-26F
Table 14: Key Facts of Procter & Gamble Hygiene and Health Care Ltd
Table 15: Key Facts of Johnson & Johnson Private Ltd
Table 16: Key Facts of Unicharm India Pvt. Ltd
Table 17: Key Facts of Kimberly-Clark Lever Ltd
Table 18: Key Facts of Soothe Healthcare Private Limited

LIST OF FIGURES
Figure-1: India Overall penetration of Sanitary Napkin 2014-15 to 2025-26
Figure-2: India Feminine Hygiene Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-3: India Feminine Hygiene Market Forecast – By Value 2020-21F to 2025-26F (In Crores)
Figure-4: India Feminine Hygiene Market Share – By Demographic By Value 2019-20 & 2025-26F
Figure 5: India Feminine Hygiene Market Share – By Region 2019-20 & 2025-26F
Figure 6: India Feminine Hygiene Market Share – By Region 2019-20 & 2025-26F
Figure-7: India Sanitary Napkin Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-8: India Sanitary Napkin Market Forecast– By Value 2020-21F to 2025-26F (In Crores)
Figure-9: India Sanitary Napkin Market – By Value, Urban vs Rural 2014-15 to 2019-20 (In Crores)
Figure-10: India Sanitary Napkin Market Forecast – By Value- Urban vs Rural 2020-21F to 2025-26F (In Crores)
Figure-11: India Sanitary Napkin Market – By Volume 2014-15 to 2019-20 (In thousands units)
Figure-12: India Sanitary Napkin Market Forecast– By Value 2020-21F to 2025-26F (In thousands units)
Figure-13: India Sanitary Napkin Market – By Value 2014-15 to 2019-20 (In thousands units)
Figure-14: India Sanitary Napkin Market Forecast – By Value 2020-21F to 2022-23F (In thousands units)
Figure-15: India Sanitary Napkin Market Share – By Demographic By Value 2019-20 & 2025-26F
Figure-16: India Sanitary Napkin Market Share – By Demographic By Volume 2019-20 & 2025-26F
Figure-17: India Sanitary Napkin Market Share – By Age Group By Value 2019-20 & 2025-26F
Figure 18: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure 19: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-20: India Pantyliners Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-21: India Pantyliners Market Forecast– By Value 2020-21F to 2025-26F (In Crores)
Figure-22: India Pantyliner Market Share – By Company By Value 2019-20
Figure 23: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-24: India Tampon Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-25: India Tampon Market Forecast– By Value 2020-21 to 2025-26F (In Crores)
Figure-26: India Tampons Market Share – By Company By Value 2019-20
Figure 27: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-28: India Menstrual Cup Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-29: India Menstrual Cup Market – By Value 2020-21 to 2025-26 (In Crores)
Figure-30: India Menstrual Cup Market Share – By Company By Value 2019-20
Figure 31: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure 32: India Menstrual Cup Market Share – By Region 2019-20 & 2025-26F

Market Research FAQs

India's Feminine market accounts for Sanitary napkin Market, Pantyliners Market, tampons market, and Menstrual cup Market.

A tampon is a mass of absorbent material typically cotton, rayon, or a mixture of the two inserted into a body cavity or wound to absorb bodily fluid. It is usually disposable.

A menstrual cup is a reusable cup-shaped piece of medical-grade silicone that is inserted into the vagina to collect menstrual blood. It is emptied and washed at regular intervals during a person’s period.

Overall penetration of sanitary napkin market has been around 26% in Rural and urban areas of India.

The Feminine hygiene market of India has already crossed more than INR 6000 Crore in the current fiscal year.
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India Feminine Hygiene Market Overview 2021-2026

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