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Rise in online content for food preparation will boost the electric kitchen appliances market in India: Actual Market Research
Featured Companies
1. Bajaj Electricals Limited
2. Butterfly Gandhimathi Appliances Limited
3. TTK Prestige Limited
4. Groupe SEB India Private Limited
5. Havells India Limited
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Electric kitchen appliances have become an essential part of modern life. Today, the market is replete with a range of appliances designed to suit various requirements of consumers across the country for the preparation of homemade food. Key factors driving growth in the market include increasing numbers of working women, rapid urbanization, a growing number of households, a rise in dual-income nuclear families, improving standards of living, rising disposable income, and higher per-capita spends on lifestyle stuff. According to Actual Market research report “India Electric Kitchen Appliances Market Research Report, 2027-28F”, electric kitchen appliances market volumes are expected to grow at a CAGR of around 11-12% over years 2016-17 to 2027-28F. This report gives an in-depth analysis of the electric kitchen appliances industry in India. Major electric kitchen appliances in the industry consist of mixer grinders, Juice extractors, Juicer mixer grinders, food processors, Food blenders, choppers, hand mixers, induction cooktops, electric cookers, microwave ovens & OTG, toasters and sandwich makers, coffee makers, and Electric Kettle. Other appliances are tea maker, griller, tandoor, steamers, fryers, roti, and bread maker which are very small categories in the Indian market. The demand for electric kitchen appliances in the country is expected to boost on account of an escalating base of the middle class and affluent Indian consumers, improving consumer lifestyle, and increasing working population. According to research the North region is leading by volume 31.43% share of total electric kitchen appliances in India and is expected to continue to be in the top position. In all appliances by volume, the Electric Kitchen market is growing with the highest CAGR of 20.87% in the forecasted period and will achieve more than 9 million units sales in the year 2027-28. The unpenetrated East region is growing with the highest CAGR among all the regions. All leading players in this industry are constantly focusing on offering high-quality and advanced autonomous features by integration of sensors and intelligent electronic controls in kitchen appliances at the lowest possible prices. Companies are also working towards maintaining a balance between product quality and price in order to cater to the increasing smart appliances demand among the working population base. Consumer trends such as upgrading existing equipment due to health concerns have spurred product innovation initiatives. Eclectic kitchen appliances are available in all price range from a thousand to lakh rupees. Leading five companies in electric kitchen appliances are having more than 45% of the total market share. Bajaj Electricals, Samsung, TTK Prestige, Stove Kraft Limited, and Preethi Kitchen Appliances are the leading in the Indian market followed by Butterfly Gandhimathi Appliances Limited, Havells, Philips, V-Guard Industries, CG Consumer Electricals Limited, Panasonic, LG Electronics, Indian Fine Blanks Ltd. and Groupe SEB India Pvt. Ltd. Whirlpool is providing the premium range products of each type of the products. Microwave oven, Mixer grinder, and induction cooktop are the leading product types in the industry. Whereas other appliances like juice extractors/juicers and electric cookers are expected to have tremendous growth during the forecast period due to the ever-growing fitness and wellness trend. Demands of fruit juice products in people’s diets will continue to drive the juice extractor market in the future. On the other hand, products like blenders, coffee makers, choppers, and hand mixers are yet to catch a healthy growth rate in the Indian market. Urban India is a major focus marketplace for electric kitchen appliances. Retail chains are the key contributors in increasing the consciousness levels regarding products among Indian consumers. Easy availability of a variety of products under one roof provided by big retail players such as Big Bazaar, Reliance Digital, Croma, etc., is contributing towards demand for electric kitchen appliances. Online retailing is also increasing the adoption of electric appliances; however, its existence is only limited to urban areas of the country. Consider in the report: • Historic data: From years 2016-17 to 2021-22 • Base year: 2021-22 • Forecasted data: From years 2021-22 to 2027-28F • Geography: Indian region segmented into North, West, South, and East • Market Size: By Value and Volume • Market Share: By companies, By Category, By Region, By Sales Channel The aspects covered in the “India Electric Kitchen Appliances Market Research Report, 2027-28F” report are: • Indian Demographic Insight • Indian kitchen appliances Market Size by value and volume • Indian kitchen appliances Market Share by Company, Product Type, Sales Channel and region • By product market size in value and volume • By product market share and product-price variants • Indian Economic Snapshot, PEST analysis, Policy, and regulatory landscape • Trade dynamics, Market dynamics, Key Trends • Competitive analysis, Company profile & products-price details • Strategic recommendations This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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