Global Yoga Accessories Market - Industry Analysis, Trends, Demand, & Forecast To 2026

Global Yoga Accessories Market Definition

There are different types of yoga accessories which are useful during yoga. The yoga mats come in different types like, the basic sticky mats, rubber mats, plastic elastomer mats, jute mats, travel mats and the cotton and hemp yoga mats. The basic sticky ones are the most commonly used yoga mats. These mats have a sticky texture, so that you hold your poses for longer time without slipping. These mats are less expensive compared to other types of yoga mats. The rubber mats are made from natural rubber which boasts the non-toxic and eco-friendly qualities, especially for the environment. These have a good slip-resistant feature, which is prefect according to a yoga mat. Next are the plastic elastomer mats are eco-friendly and healthy to use, because they don’t contain any toxic materials or PVC and latex. These yoga mats are considered to be cheapest one from all the others and are slip-resistant. They can be easily washable and barely absorbs water and moisture. The cotton and hemp yoga mats, have soft texture and have the availability to sweat easily. the mats are easy to clean, but keep one thing in mind that the cotton fibres break down faster due to wear and tear. So, for this reason they can’t be used for a longer time. Next yoga mats are the jute mats. As the name suggests these are made of jute. These mats are considered to be the most eco-friendly type of yoga mats. Lastly the travel yoga mats are thinner than other types of yoga mats, have slip-resistant and can be easily folded and rolled inside your luggage and carried to different places.

Global Yoga Accessories Market Overview

The recent publication by Actual Market Research, named Global Yoga Accessories Market Outlook, 2026. Yoga has gained more popularity after the speech given by the Indian Prime Minister Shri Narendra Modi in the year 2015, the United Nations mandated that day as “Yoga Day”. This aided the yoga accessory market and it reached a value of USD 10498.56 million in the same year. As we know that the world is suffering with covid-19 and in this yoga played a significant role specially for rehabilitation and for psycho-social care for the people who were in isolation. Yoga helped them to get relaxed and come from anxiety. Apart from covid-19, today people have become health conscious and people have also started understanding the health benefits through yoga. This making people purchase a greater number of yoga accessories and is allowing the market to grow at rate of 12.10%.
The yoga accessories are used for improving yoga postures, for increasing movement and many other things. Few popular accessories are, D-ring straps, yoga straps, cinch straps, yoga mats, pillows, blocks, yoga bolsters and many more. Globally, the market is driven by the yoga mats and the yoga clothing sectors, these two sectors in 2015 accounted a market of more than 90%. As per research the yoga straps segment has accounted the least market share, because of the consumers having low knowledge about the same. As many people might not be knowing that the yoga straps are used for stretching, for achieving a wide range of motion. With this the yoga straps market is forecasted to cross USD of 648.50 million in terms of value.
Globally, Asia is known to be the home for yoga, with the market share more than 31% accounted in 2015. Whereas North America has witnessed growth in the global market and is leading since 2020. The lowest market is held by Saudi Arabia in the Middle East region, because lack of awareness about yoga accessories and the incapability of the region. Now you can find yoga classes all over the world, because of the popularity of yoga and meditation everywhere. With this the US alone has over 6,000 small and big yoga studios and stands with the market of more than 23%, followed by China and India. These countries have acted less than 10% overall the market share.
The sales market is majorly classified into two segments, the offline and online sales channels and the online sales segment is leading the market. As today consumers are fond of premium quality products and online platforms provide the same to their consumers. Products like yoga mats, wheels, sandbags and others are available in the premium quality in specialty stores. The specialty stores are focusing more on increasing their sales through these products and will have more volume compared to supermarkets. After the online sales channels and the specialty stores leading the market shares, the offline sales segment is expected to grow with a CAGR of 11.80%.

Key Market Trends

Today yoga is one of the best for stress releasing and for maintaining a good health. Yoga accessories have become more popular for the consumers. Consumers are more attracted to the premium products available in the market, which are durable for a longer time. The rise in the awareness of health issues and for people getting stressed out mostly during this covid pandemic. Many people have started doing yoga at their homes for clearing out the stress and anxiety problems from their lives. This have also brought a growth in the yoga accessories market gradually. The market is growing the high sell of products like yoga mats, straps, blocks and many more products used in performing yoga. The growth of yoga accessories is huge and will continue to be the same in the coming years.

Key Players

1. Adidas AG
2. Aurorae
3. Barefoot Yoga Co
4. Gaiam
5. Hugger Mugger Yoga Products LLC
6. Lululemon Athletica Inc
7. Manduka LLC
8. Nike INC 

Global Yoga Accessories Market: Segmentation Analysis
Offline sales channel
Online sales channel
Specialty stores
Supermarkets

Considered In The Report
Geography: Global
Base year: 2020
Historical year: 2015
Forecasted year: 2026

Regions Covered:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Aspects Covered In The Report
Market Size by Value for the period (2015-2026F)
Market Share by Product Type (Mats, Clothing, Blocks, Straps & Others)
Market Share by Sales Channel (Offline & Online)
Market Share by Region
Market Share by Country